Content Guru Announces New Partnership With Bechtle AG

As part of its global expansion drive, Content Guru, leading provider of cloud contact center solutions, has announced a new partnership with Bechtle, Germany’s largest IT system integrator and leading IT provider in Europe.

This strategically important partnership combines Content Guru’s expertise in omnichannel Contact Centre as a Service (CCaaS) solutions delivered through the cloud, and Bechtle’s large customer base in the EMEA region. The partnership will see Bechtle offering Content Guru’s award-winning storm® cloud platform as a CCaaS solution in a defined customer segment.

storm is used worldwide by large B2B and B2C companies across all industries to deliver world-class customer service across all communication channels. storm’s virtually limitless scalability in the cloud has enabled large enterprises and public sector organizations to handle unprecedented contact volumes throughout the COVID pandemic. When coronavirus hit, storm supported Europe’s largest employer, the UK’s National Health Service (NHS), to handle up to a 1400% increase in incoming calls to the 111 Urgent Care hotline from people concerned about the virus.

Martin Taylor, deputy CEO and Co-Founder of Content Guru, said,

“We are really excited about our new partnership with Bechtle, one of the largest IT specialists in in Europe. Together, we will address complex communications requirements at large companies with our market-leading CCaaS technology and inspire customers to create competitive differentiation for themselves through superior customer engagement.”

Ralf Beck, Division Manager Software Product Management Infrastructure at Bechtle, commented:

“The synergy between Bechtle and Content Guru is clearly mutually advantageous. Through the new partnership, we are able to offer customers and prospects a powerful contact center solution that will enable them to modernize and largely automate customer service. This adds an exciting vendor to our portfolio, and with Content Guru, we can serve the rapidly growing CCaaS market.”