Humans are information engines. With every interaction, the customer radiates information - if you know how to look. Each conversation offers potential feedback that could enhance your customer experience, and the question of how best to tap that resource remains open.
New customer experience metrics are constantly being developed to shed light on the mind of the consumer. This array of acronyms can be overwhelming. What are the main metrics for CX measurement, and how do you decide which is best for your business?
In this whitepaper, you will discover:
The primary metrics for CX measurement; what they mean, and how to measure them.
The difference between direct and indirect metrics.
The AI-backed reporting tools that can transform the way your business measures customer experience.
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