WWF Chooses Content Guru to Support Digital Transformation, Announces ‘Content Guru Auditorium’

WWF, the leading global independent conservation organisation, has chosen a global leader in next-generation customer experience technology, Content Guru, to support the next stage of the organisation’s digital transformation journey. A major new partnership will see Content Guru provide WWF with cutting-edge digital customer engagement capabilities through its storm® cloud platform. In an exciting initiative that expands the communications partnership further, WWF will be naming its main UK headquarters theatre, at the Living Planet Centre in Woking, the ‘Content Guru Auditorium’.

WWF will be implementing the storm solution in its customer-facing contact centre to enhance its communications with its millions-strong supporter base, encouraging donations and inspiring loyalty. storm will combine all WWF communication channels – voice, email, SMS, Twitter, Facebook and Instagram – into a single interface, to remove friction and create a unified supporter journey and an improved experience for customer service specialists.

WWF will be using Content Guru’s customer data platform, storm CKS® to provide service agents with a 360-degree view of the supporter, including contact information, past donations and interaction history. Agents will be automatically provided with accurate and up-to-date information about current WWF campaigns and donation schemes to ensure supporters are well-informed, while Content Guru’s storm PADLOCKTM PCI-secure payment service will ensure that all donations taken over the phone are safe and compliant.

Sean Taylor, CEO of Content Guru, commented:

“Protecting the environment is a cause that’s particularly close to my heart, so I’m delighted and honoured WWF has chosen to work with Content Guru and name its main UK auditorium after us. We very much look forward to hosting customer, partner and ESG events there. Our clients and partners all know how engaged we have always been with environmental, sustainability and social causes, and this new initiative is a pleasing part of that decades-long commitment. At a business level, Content Guru’s storm solution will enable WWF to connect with new and existing supporters seamlessly through every channel of communication, boosting engagement and facilitating donations. Like all charities WWF is under huge pressure to achieve efficiencies and storm allows it to coordinate its communications and put data at the fingertips of its service agents. We are really excited about this new WWF partnership.”

Ben Adaway, Head of Supporter Operations at WWF added:

“WWF are excited to be working with a leading customer-experience provider and delighted to announce the ‘Content Guru Auditorium’. With Content Guru’s support, we aim to make the experience for our supporters and donors as seamless and smooth as possible, as without them we would be unable to carry out the vital conservation work that we perform.”

About Content Guru

Content Guru helps organisations achieve outstanding customer experience. Its cloud-based solution, storm®, ensures that customers’ requests and issues are quickly and accurately resolved – simply put, engagement made easy. storm cloud services are used by over 1000 large-enterprise and public-sector organisations in over 50 countries, and trusted for mission-critical applications by major organisations, such as AXA, the NHS, Rakuten Communications and US Government.

For more information, visit: https://www.contentguru.com/ or follow @CGCHIRP on Twitter.

About WWF

WWF is the world’s leading independent conservation organisation. Our mission is to create a world where people and wildlife can thrive together.

To achieve our mission, we're finding ways to help transform the future for the world’s wildlife, rivers, forests and seas; pushing for a reduction in carbon emissions that will avoid catastrophic climate change; and pressing for measures to help people live sustainably, within the means of our one planet. We’re acting now to make this happen.

For more information, visit https://www.wwf.org.uk/

Ben Adaway, Head of Supporter Operations at WWF, and Sean Taylor, CEO of Content Guru