Your Essential Guide to the Customer Data Platform
You’ve probably heard the term ‘CDP’ used before, but you might not know what it means. The Customer Data Platform is more than just a database, it’s a data aggregation layer. This means that it brings together multiple systems of record, Customer Relationship Management (CRM) systems, customer journey mapping, and knowledge management into a single standardized format.
With this whitepaper, you will:
Discover how the CDP is transforming both front and back office.
Learn about key CDP use cases across your business.
Uncover the CX tech that makes future-proofing a CDP easy.
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