About
NHS 111 is a service that provides urgent medical advice and treatment, 24 hours a day, 7 days a week. 111 makes it easier and quicker for patients to get the right advice or treatment they need, be that for their physical or mental health.
Content Guru assisted NHS 111 London by helping develop the Patient Relationship Management (PRM) solution, securely integrating distinct medical and care information systems to automatically decide (based on factors such as frequency of repeat calling or medical history) how best to route interactions. This has led to significant improvements in patient experience, by enabling a more direct routing to the most appropriate medical personnel.