Leading cloud communications provider, Content Guru, has announced that it is expanding the availability of storm® ASKTM, its powerful surveying tool, over a variety of additional channels.
storm ASK is a cutting-edge tool designed to collect, collate and draw insights out of customer feedback. ASK enables both proactive surveying (sent to customer groups to be completed within a fixed timeframe) and reactive surveying (where a response is required immediately). Surveys are currently available via voice, email, SMS and the internet, but Content Guru will be expanding this across web chat this month, and a range of social media channels (including WhatsApp, Instagram, Facebook and Twitter) later in the year.
Surveys can be run in-channel or across multiple channels and results can be seen in storm VIEWTM, Content Guru’s real-time and historical reporting module, keeping organizations constantly up to date. Alongside this, surveys can be sent out proactively to customer groups via email or SMS, or can be interaction based, following up directly after an interaction to get instant feedback.
Martin Taylor, Deputy CEO and Co-Founder of Content Guru, commented: “This development adds to the voice and digital channels already supported by storm ASK, enhancing the functionality provided and further ensuring organizations can maximize customer satisfaction across multiple channels. Our storm solution is omnichannel by design, so expanding this module to reflect that is key to ensuring our clients can fully engage with their customers to continually improve their service levels.”