storm® MEDIA:
Mass interaction for compelling programming

The situation

In today’s multi-channel world of personal communications, the dominance of ’traditional’ media organisations—television, radio and print—can no longer be taken for granted. Real engagement requires active involvement with previously passive audiences.

Whether it’s voting for talent shows, competitions around sports broadcasting, or opinion polling in political news programmes, you need to involve your public in an auditable, transparent and consistent way, through technology that is mass-scale and multimedia.

At the same time, the collection and management of data from millions of members of the public presents you with unrivalled opportunities to engage effectively with your channels’ advertisers and sponsors, making your media organisation the only go-to place for serious consumer-facing organisations in your national market.

You need to make the most of these opportunities, quickly, efficiently and cost-effectively.

The storm solution

storm enables you to deliver compelling audience engagement through a range of proven interactive capabilities—consumers can vote and see the results on-screen as they come in; they can play alongside studio contestants in live quiz shows; or engage in real-time polling from home, in their millions. storm mass interactive services are available via all channels, including SMS, voice and web, for complete coverage.

storm is also about maximising the value of follow-up: contacting consumers with great offers from advertisers and exclusive discounts from show sponsors, and even making the sale there and then, through a range of audited payment mechanisms.

Meanwhile, in the gallery, up-to-the-second reporting and statistics give your producers the facts about who is watching, what they are doing right now and how they respond to your triggers, enabling you to adapt your output and stay in total control of your audience.

Instant business impact

  • Design engaging interactivity into all formats to maximise scale & frequency of audience participation.
  • Conduct polls, surveys and competitions on a mass scale with instant results, keeping your broadcasting at the cutting edge in a rapidly changing media world.
  • Develop significant interactive revenue streams to subsidise your programming budgets.
  • Transact financially with your audience, achieving valuable instant sales for advertisers and sponsors.
  • Build up and operate the leading consumer data source for your domestic market.
  • Track audience reactions in real-time and adjust live broadcasts to greatest effect.
  • Take advantage of a comprehensive range of different media to reach out to new consumers.

Key features & functionality

  • Design engaging interactivity into all formats to maximise scale & frequency of audience participation.
  • Conduct polls, surveys and competitions on a mass scale with instant results, keeping your broadcasting at the cutting edge in a rapidly changing media world.
  • Develop significant interactive revenue streams to subsidise your programming budgets.
  • Transact financially with your audience, achieving valuable instant sales for advertisers and sponsors.
  • Build up and operate the leading consumer data source for your domestic market.
  • Track audience reactions in real-time and adjust live broadcasts to greatest effect.
  • Take advantage of a comprehensive range of different media to reach out to new consumers.

How it Works

To find out more about how storm MEDIA works, please contact us.