Content Guru for charities and voluntary organisations
Ideas that work
Here are just a few examples of services running on Content Guru that can add real value to your campaigns and relationship management activities:
LOCK™
Automatic secure payment processing. Allow donors to pay by debit or credit card without giving details to an agent.
- Allows thousands of small donations to processed very quickly, with fewer abandoned calls, helping to boost revenues for specific appeals
- Completely secure service, hosted away from your contact centre
- Builds caller confidence and encourages them to pay over the phone
- PCI/DSS compliant
NUDGE™
Proactive reminders for all time-sensitive processes, such as annual renewals of memberships and direct debit donations.
- Low-cost mass communication — reduce carbon footprint and postal charges
- Cut follow-up costs by improving response rates
- Reduce churn and maintain loyal support with timely, less obtrusive reminders that enable instant response
- Boost cash flows with more people paying promptly
SHOUT™
Instant, automatic alerting for emergency appeals, or to alert workers based in politically or geographically unstable regions about possible threats.
- Contact people immediately, with essential information about what they need to do
- Minimise loss of life, injury and damage
- Be sure the right people get the right message at the right time
- Follow up with additional messages to keep people informed
REACH™
Multi-channel mass broadcasting system. Use the power of speech to deliver key messages through multiple channels, and get rapid response.
- Easy recording and broadcast of key announcements – emergency appeals, annual reports, messages of thanks and motivation, updates for workers based in remote areas
- Allow people to listen when and how they choose – via telephone, mobile, or online
- Involve celebrities or royal patrons – a personal message from a leading figure will have greater impact and encourage a sense of belonging and involvement among workers and supporters
- Prove your green credentials – less paper, lower carbon footprint
STEER™
Versatile IVR and call routing, using advanced speech recognition. Callers can be greeted with a natural, engaging voice that blurs the line between automation and human interaction.
- Treat people like people, with a responsive, intuitive service
- Reduce call routing errors, saving time and cost
- Gather essential information at the first contact, with no need for repetition
- Churn is reduced and people experience a more personal involvement, even with an automated system
SURE™
Automated identification and verification. Personalise automated greetings and conduct robust identity checks before connecting to an agent.
- Valuable protection for callers and agents in victim support or counselling scenarios
- Reduce costs by automating standard processes
- Provide an improved and more secure caller experience
- Reduce pressure on agents