The secure transfer and accessibility of data is paramount for Financial Services organizations to successfully deliver high quality Customer Engagement and Experiences. With personal and sensitive information at stake, as well as what could be the entirety of their financial savings, customers are anxious to ensure that their information is secure and cannot be accessed maliciously. Enabling customers to access their account data easily, from any location, on any device, and at any time they desire, improves customer satisfaction and trust. Being able to do this securely, builds trust. A solution must be adopted that can provide end-to-end access to customer information, which will ultimately ensure an excellent reputation.
Fostering Customer Loyalty in Financial Services: