Organisations can make the mistake of treating social media as a ‘back burner’ channel, viewing them as a lower priority than traditional channels. 45% of brands take more than five days to respond to messages through their Facebook pages. Compare this with the fact that 60% of customers expect a response within an hour, and you know there’s a gap to be bridged. Social media could be key to your contact center customer experience.

Download our free whitepaper to learn about the importance of social media and understand how to fully integrate it as part of your omni-channel contact centre solution.

53% of customers are more likely to buy from transparent brands on social media.

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Posted 26/06/2020
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