Content Guru Named Top 50 Utilities Solution Provider


Content Guru has been named as one of the 50 Most Promising Utilities Technology Solution Providers of 2014 by leading US technology magazine CIO Review. The acknowledgement marks the latest in a string of successes for Content Guru’s utilities proposition storm LOSS. The product recently triumphed in the “Best Enterprise Vertical Market Solution” category of the Comms National Awards in addition to achieving second place for “Cloud Provider Innovation of the Year” at the 2014 UK IT Awards.

CIO Review, a leading source of information on innovative enterprise solutions, compiled its special December feature in recognition of companies at the forefront of tackling challenges faced by the utilities industry. Content Guru is one of just a handful of companies based outside of the USA to make the list.

Its storm LOSS proposition is a multi-channel information and contact centre service that connects utilities customers to relevant data via the web, email, instant messaging, SMS, social media and voice during supply disruptions, detailing what has happened, what is being done to fix issues and when normal service will be restored. The solution is built to scale on demand to handle any volume of simultaneous enquiries, even when these soar to hundreds of times normal levels, and provides complex and secure integration with specialised back-office systems, such as high-voltage network electricity monitoring. Leveraging information from these systems, LOSS proactively delivers mass personalised communications, such as regular SMS updates on network faults and repair efforts during power outages, ensuring that customers are always kept as up-to-date as is possible.

The solution has enabled utility giants throughout the UK, Ireland and the Netherlands, including Scottish Power and the UK’s largest distributor, UK Power Networks, to cope with the massive disruptions caused to power networks by the extreme weather conditions seen in recent years.

Sean Taylor, CEO of Content Guru, commented:

“We are very pleased that storm LOSS has achieved further acknowledgement and extended its recognition to the US. With our storm USA platform just going live, this bodes particularly well as we look forward to taking our expertise in enhancing utilities communications to clients across North America.”

“Regardless of location, the utilities sector is under huge regulatory pressure to provide top-class customer service in an industry that is susceptible to unpredictable service outages due to extreme weather events. storm LOSS is a fantastic example of what can be achieved with cloud technologies. Its scale-on-demand capabilities are given the severest of tests, providing mission-critical services at a national level.”

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