In today’s turbulent retail landscape, online and offline needs alignment

May 4, 2020


In recent weeks, most household names on the high street have shut their doors to the public and many are now seeing an unprecedented demand for online services. This is a big concern for any not championing an online presence, and the struggle for bricks-and-mortar stores will continue even after the COVID-19 lockdown in the UK begins to lift. The need to align offline and online operations has never been clearer. For those already successfully combining the two approaches with omnichannel customer engagement, successfully navigating this pandemic should be far more manageable.

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