Content Guru Announces New Partnership With Elite Group

October 20, 2020


Cloud contact center and customer experience technology expert, Content Guru, has announced a new partnership with Elite Group, a leading provider of best-in-class, future-proof enterprise communications and IT services.

The new partnership sees Elite Group add Content Guru’s storm® omnichannel cloud customer engagement solution to its portfolio of communications technologies. storm is already used by hundreds of organizations in both the public and private sectors. Enterprise and government customers span segments ranging from Travel to Healthcare, enhancing customer experience across all forms of communication. storm’s cloud design allows these end-user organizations to cope with, and even leverage, unforeseen operational challenges, through near-limitless capacity and intelligent automation.

Martin Taylor, Deputy CEO at Content Guru, commented: “We are very excited to see where our new partnership with Elite Group will take us. Elite Group has a reputation for building longstanding collaborative relationships with its customers, which complements Content Guru’s company values perfectly.

“Like Elite Group, we pride ourselves on offering cutting-edge solutions with a friendly, human face. Our determination to stay at the front means we have continued to invest heavily in innovation throughout the Coronavirus crisis. This has meant accelerated development around compliant WFH, including PCI payments and performance monitoring from home, plus on-demand mobile video to cut down on face-to-face contact and keep people safe. Most recently, storm has integrated with Microsoft Teams, to provide organizations with effective Unified Communications (UC) for the contact center and back office.

“As well as offering a quick and easy way to implement efficient distributed working for employees, storm has enabled organizations to cope with increased demand due to the pandemic, including the NHS 111 service, which scaled to handle several hundred per cent of BC (before COVID) call volumes. We are thrilled to be working with Elite Group to offer our technology to an even broader range of organizations, and look forward to a long and fruitful partnership.”

Peter Jury, Commercial Director at Elite Group, is looking forward to what this new partnership will offer customers: “At Elite Group, we offer an evolutionary approach to product development and ensure that our customers have the ability to evolve and refresh their communications and IT processes so they are always fit for purpose. storm is an attractive solution for us, with its rich integration capabilities, industry-leading AI, and agile project management. We offer a portfolio of superior UC, Cloud and IT solutions, and are confident that our new partnership with Content Guru will further propel us to the forefront of our market.”

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