King’s College London is one of the world’s leading research and teaching universities, with an international reputation for academic excellence. In 2014, the number of applicants to the College topped 40,000, the equivalent of ten students for every available place. A small percentage of these failed to achieve their expected results, creating opportunities for other candidates to gain places.
On A-Level results day, the College therefore became inundated by thousands of calls from students eager to find out whether they had secured their conditional offers and accommodation, or whether they had qualified for one of the few places left open by failed candidates.
Content Guru deployed its mass-scale cloud communications integration platform, storm®, to overlay King’s College London’s existing communications infrastructure. storm provided a cloud buffer, automatically scaling to handle any volume of enquiries before they hit the College’s confirmations line.