Content Guru Reaches Finals of UK IT Industry Awards 2019


Leader in cloud communications solutions, Content Guru, has been shortlisted for “Best Use of Cloud Services” at the 2019 UK IT Industry Awards for its work with NHS 111 London.

The awards recognise the contribution of individuals, organisations and technologies that have excelled in the use, development and deployment of IT. A ceremony at Battersea Evolution will set the stage for the announcement of the winner on Wednesday 13th November 2019.

Content Guru was shortlisted for the exceptional work of its cloud contact centre platform, storm®, for the UK National Health Service’s (NHS) 111 non-emergency service in London. The storm team assisted NHS 111 London to resolve queries without frustrating patients by unnecessarily passing them between clinicians. ThePatient Relationship Management Solution (PRM) automatically routes repeat callers to the same clinician they had previously spoken to, removing the need for patients to repeat their symptoms.

The success of NHS 111 London’s use of the PRM has seen a 50%+ reduction in the number of ambulances needing to be dispatched for complex patients with a care record. Independent evaluations have also found that 80% of care plan callers are satisfied with the improved service.

Martin Taylor, Deputy CEO and Head of Healthcare at Content Guru, said: “Once again, Content Guru and NHS 111 London are being recognised for the continuous innovation of storm and the PRM Solution. Being able to speak to the right person and having the ability to track symptoms makes the difference between life and death. The awards ceremony should be a fantastic evening, and we are really looking forward to it.”

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