July 2023 was the hottest month since records began. Addressing climate change is a global priority, for businesses as well as governments. Reducing your organization’s carbon footprint is a crucial step toward building a better world.
Customers increasingly value businesses that are open about their environmental impacts and work to minimize them. Demonstrating carbon neutrality is as important as demonstrating value. If you can prove to customers the ways in which you balance your carbon footprint, you can win enduring loyalty, particularly amongst the younger generation.
Across a range of different sectors, cloud CX produces efficiencies:
Cloud computing provides a host of ways to mitigate carbon output and achieve neutrality.
More efficient customer communications prevent carbon wasted on unneeded activities, such as engineer callouts.
Cloud solutions enable flexible working, reducing time spent commuting and carbon wasted on heating spacious office buildings.
Want to learn more about the environmental impacts of cloud computing? Download Content Guru’s whitepaper, Clean Data, Clean Skies: Assessing the Environmental Impacts of Cloud Computing to discover more.
The Basics of Reducing Your Business’s Carbon Footprint
Your business’s carbon footprint doesn’t stop with just your own emissions. The economy is a web; your business depends on customers in one direction and suppliers in the other. Your impact on the environment extends to the impact of your suppliers, your partners, and your customers.
So what does reducing your business's carbon footprint look like?
Monitor your supply chain - Several countries, most recently Germany, have proposed environmental regulations that force businesses to take responsibility for emissions within their supply chain. The United Kingdom, for instance, enforces similar regulations for suppliers to public sector organizations.
Build a sustainable partner ecosystem – To stay on top of carbon emissions you need a partner ecosystem you can trust; that works with you to build sustainable business practices.
Reducing your business's carbon footprint is a multi-year project that requires sizeable investment. But there are obvious places to start. The first of these is the cloud.
Reducing Your Business’s Carbon Footprint with Cloud Technology
The cloud represents a computing revolution. In the past, organizations were dependent on on-premise servers. These produced an enormous amount of heat and had to be cooled, maintained, and replaced at that organization’s expense.
Every organization that leveraged major IT systems (be that data storage, online services, or mass communications) needed its own infrastructure. This produced massive carbon inefficiencies, as organizations had no way to both support this technology, and invest in off-setting carbon output.
That was before the cloud. Today, the cloud:
Brings digital infrastructure for a host of different organizations into a single location, where they can be managed by a dedicated team of experts.
The data center takes on the cost of cooling and maintaining all those servers, taking advantage of economies of scale to reduce your business’s carbon footprint.
Data centers often engage in carbon offsetting programs – investing in renewable energy or other carbon reduction projects to counterbalance their carbon output.
Cloud services centralize digital infrastructure for multiple organizations into a single place, allowing you to more easily measure and manage carbon output within your digital supply chain.
But carbon reduction covers more than your suppliers. You need to be thinking about your customers, too.
Cloud CX Reduces Your Business’s Carbon Footprint
Your number one priority should be the well-being of your customers. Your customers want convenience, but they don’t want it to cost the Earth. Your organization needs ways to deliver outstanding, effortless customer experience as efficiently as possible.
A cloud CX solution makes this possible. By reducing customer effort, allowing for flexible working, and enabling self-service, you reduce the carbon cost of customer contact.
Cloud CX enables flexible working for your customer service agents. This means less carbon outputted during the commute, multiplied by every agent in your contact center. Less money spent on heating and lighting offices, and an improved agent experience that translates to customer well-being.
Callouts are expensive, for your business and the environment. In industries where callouts are required, such as utilities or healthcare, enabling self-service options for customers reduces the likelihood that a callout will be required. A cloud CX solution provides the AI-backed tools you need to make self-service easy.
The more efficient your customer contact, the more value-for-carbon. By reducing wait times, automating simple and repetitive inquiries, and scaling flexibly to meet any level of demand, you can ensure that what carbon you do emit is used productively.
Reducing Your Business’s Carbon Footprint with storm®
A cloud CX solution is the first step toward reducing your business’s carbon footprint. From enabling flexible working to reducing callouts and supporting customers through self-service, cloud CX is a more efficient way to deliver an outstanding customer experience. Data centers provide new ways to offset carbon output, helping to neutralize carbon output.
Want more detail on how data centers work to offset their carbon output and invest in renewable energy? Download Content Guru’s whitepaper, Clean Data, Clean Skies: Assessing the Environmental Impacts of Cloud Computing.