Jurys Inn reservation staff were distributed across hotels in disparate locations, making it difficult for them to provide a consistently high quality of service and ensure calls were being answered quickly and efficiently.
The hotel chain needed to open a contact center to handle reservations more effectively, but it didn’t want to lose the personal touch of its customer service. Directing all reservations calls to a non-geographic number to provide a centralized booking service would have made customers keenly aware that they were interacting with a contact center rather than with the hotel of their choice.
Calls to most numbers are filtered by a central interactive voice response (IVR) service. Callers inquiring about opening times or parking can access information via automated self-service.
Jurys Inn retained its existing numbers and local brand identity, and calls can be routed seamlessly to the contact center or to individual hotels for optimal customer service.
Faxes go into a central inbox, enclosed as email attachments. A supervisor then forwards them to relevant agents or hotel staff to be processed, ensuring greater consistency and efficiency.
Because storm® is embedded in the network, additional users and
multimedia functionality can be added seamlessly as Jurys Inn grows, freeing up capital for investment in its core business.
IT Manager, Jurys Inn
“We chose storm’s cloud-based IP contact center because of the flexibility it gave us for the use of intelligent IVR and call routing with a low total cost of ownership. We’ve enjoyed the savings and consistency associated with a centralized system, without compromising the experience for customers calling in to the contact center. storm is also making a crucial difference to the customer experience in our hotels. Our reception teams have more time to deliver outstanding service and they are less pressured at peak times.”