Content Guru is delighted to be exhibiting at CCW in Berlin from 20th to 23rd February 2017. As the largest international conference and trade show for contact centre management in Europe, CCW last year featured 267 exhibitors from 19 different countries, attracting more than 7,600 visitors from around the world. This year’s four-day show will once again be based at the Estrel Congress & Messe Centre in Berlin as CCW marks its 19th year. With wholesale expansion, transformation and automation sweeping through the European customer engagement space, 2017’s visitor numbers are predicted to exceed those of last year.


The proceedings will open with an Innovation Day on 20th February, during which attendees will be able to experience innovative uses of new technologies and new methods of interaction up close. Content Guru will be showcasing the customer engagement and Cloud Contact Centre capabilities of its storm® Communications Integration™ platform at the show, courtesy of its Düsseldorf-based operating company Content Guru GmbH. Visitors to the Content Guru pavilion will also be able to order complimentary smoothies and juices over multiple automated communication channels via Content Guru’s innovative storm BAR™ solution. This showcases the platform’s multi-channel processing and iACD® (intelligent Automated Contact Distribution) and alerting capabilities at first-hand.

The Innovation Day will be followed by a three-day trade show and conference, based around the theme of ‘customer services of the future’. Martin Taylor, Chief Marketing Officer of Content Guru, will deliver a keynote address entitled ‘Automatic for the people: the rise of mass automation communication technologies’ at the International Plaza - the trade show’s first stop for international visitors and those interested in the latest trends and innovative solutions on offer from the industry’s global technology leaders.

Taylor commented:

“CCW is the premier contact centre event for Europe and, as we look to enlarge our presence in the substantial German market with Content Guru GmbH, this exhibition and conference represents a great forum for both European and local German contact centre operators to meet us and see what our technology can deliver for their organisations. We had a great debut at this show in 2016 and we are looking forward with pleasure to this next step in our European storm odyssey.”

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January 10, 2017
Category: News