Award-winning communications provider and established channel presence, Chess Telecom, has made a decisive move with its first cloud-based voice proposition for the UK SME and channel market. Building on the proven technology foundation of Content Guru’s NGware platform, Chess Cloud is set to occupy a prominent position in the Chess Telecom product portfolio, complementing the business’s existing on-premise and line rental offerings with a wide range of PBX functionality from the cloud.

“The PBX market has seen radical change in recent years and channel resellers are having to take a long hard look at the way they do business,” observed Chess CEO, Dave Pollock. “Though on-premise PBX continues to provide a large volume of our sales, every year we are seeing an increasing number of enquiries about the availability of cloud alternatives. It has become clear to us that the trajectory of the current market is trended towards the software-as-a-service model and for businesses such as ours seeking to pursue an ambitious growth strategy, it is absolutely essential to have a rock solid cloud offering with all the latest features.”

In order to take full advantage of the cloud opportunity, Chess Telecom needed to design a unique set of services that would complement its existing product portfolio. These services also needed to be appropriate for Chess’s broad and varied existing customer base, ranging from medium-sized enterprises of several hundred seats down to SoHo customers with a single user.

“One of the most attractive features of NGware, and a major influence in our decision to adopt the platform, was its flexibility," explained Pollock. "NGware’s highly customisable administrator interface gives us the freedom to choose how we manage services for customers, enabling us to adopt the system that best suits each individual business. For our SoHo clients, we are able to take away pain by managing everything end-to-end on their behalf, whilst with larger customers we can enable autonomous responsibility for their internal IT teams. This actually gives them more control than they would have had with an on-premise PBX, and at much a lower internal cost because the interfaces are so easy to use.”

In addition to selling Chess Cloud directly to customers as a retail offering, Chess has announced plans to roll out a wholesale version of the product across its extensive network of channel partners. Having soft-launched earlier this summer via a series of events hosted at its Cheshire headquarters in Alderley Edge, the Chess Cloud wholesale proposition has already been adopted by more than 20 reseller partners. This initial success is expected to gather momentum as Chess continues to promote the new proposition across its distribution chain.

“We are delighted to be working with a partner of Chess Telecom’s calibre and standing,” said John Rees, Content Guru Commercial Director. “Chess Telecom’s connections and its intimate knowledge of the reseller market make this a dream partnership for us. We look forward to supporting Chess in what we hope will be a long and fruitful partnership, as the Chess Cloud proposition takes NGware into exciting new territory.”

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September 18, 2013
Category: News