A collaboration between Content Guru and ionoco provides a unique new end-to-end mass viewer participation solution. ionostorm combines Content Guru’s storm®, the Deloitte-audited mass interactive communications platform, with ionoco’s graphics technology, which provides visually stunning and robust 3D on-screen graphics. The two companies’ systems are fully integrated, tested and operational.

ionoco is a world leading provider of game play, control and graphics systems for TV game shows, TV programmes and interactive TV. ionostorm™ combines stunning visual drama with compelling interactive capabilities, backed by rigorous and proven management and control. It delivers unprecedented creative possibilities to format creators, production companies and broadcasters, unlocking profitable new revenue streams from viewer participation TV programming.

ionostorm provides real-time viewer response and profiling capabilities which can track and dramatise viewer interactions live on screen on a secure and fully auditable platform. It controls and manages every aspect of the viewer participation process, from point of entry to on-screen display and verification. The product enables real-time multi-channel interaction including voice, SMS, web and mobile.

Martin Taylor, Sales and Marketing Director of Content Guru says, “ionostorm brings the mass interaction capabilities of storm® to life and opens the door for millions of viewers to interact with new and exciting programme formats.”

May 26, 2010
Category: News