Retail – Customer Facing
Retail has always been one of the fastest-moving sectors of every economy. From self-service to home shopping, retail has always led the way. Now, the advent of ubiquitous personal communications – smartphones, online portals, daily deals, mobile vouchering, social networking and big data – means that retailers must raise their game once again, in order to succeed in the new world of mass personalisation.
Content Guru leverages years of experience, and the latest cloud-based communications integration platforms and software, to provide fast, effective and flexible solutions to this new reality – driving consumer engagement without massive capital spend, long lead times or risky, unproven technologies. Change brings opportunity, as well as threat: Content Guru will harness the power of your existing infrastructure and repurpose it for the challenges of today, and tomorrow.
storm integrates with back-end databases and collects live data regarding customer behaviour and interactions to enable services to be personalised, increasing sales efficiency, consumer engagement and customer insight.
|1.||Customer becomes aware of loyalty schemes either in-store or online via storm promotions.|
|2.||Customers text in a simple word via SMS which tells storm that they wish to join the loyalty scheme.|
|3.||storm automatically distributes a link to a sign-up page.|
|4.||The customer uses the internet to rapidly join the loyalty scheme, eliminating doubts about lengthy sign-up processes.|
|5.||Customers take advantage of loyalty features, such as receiving loyalty points for filling out surveys, or requesting free wifi via SMS.|
|6.||storm tracks where loyalty cards are used, enabling retailers to gain palpable customer insight.|
|1.||Customers text ‘voucher’ via SMS; customers browsing the retailer’s website verify login details. storm can be configured to automatically calculate higher-value voucher offers for certain customers based on their behaviour.|
|2.||Customers receive an SMS code for use in a store or a link to an online shopping voucher is sent via email.||3.||storm tracks voucher usage both on and offline to boost customer insight.|
|1.||storm sends out mass offers across multiple devices to customers who may be interested.|
|2.||Augmented reality brings offers to life – customers can be sent clips of video offers via MMS, or click through from an SMS or email to a more detailed webpage.|
|3.||storm tracks customer usage of augmented reality features as well as when and where offers are claimed enabling services to be altered for maximum effectiveness.|
|1.||Customer makes a purchase from Retailer A and receives a voucher for Retailer B.|
|2.||Customer redeems voucher at store B.|
|3.||Voucher is tracked by storm.|
|4.||When voucher is used, storm automatically sends out a notification to Retailer A; Retailer A receives commission for the referral.|