Content Guru Returns to Sponsor Comms National Awards

Content Guru will be sponsoring the Reseller – Best Contact Centre Category at the Comms National Awards 2017.

This staple event of the UK reseller community, organised for many years by Comms Dealer magazine, was created in order to recognise excellence and innovation in the communications sector. The awards celebrate both resellers and vendors across small and medium sized enterprises (SMEs) and larger businesses alike. The award categories on offer range from contact centre and vertical market solutions, to telephony systems and mobile network providers, and are judged by an independent panel of experts. In previous years Content Guru has won both Best SME Telephony System (in 2016) and Best Enterprise Vertical Market Solution in (2014).

The Awards’ 16th annual ceremony will be held on 12th October at London’s Park Lane Hilton in Mayfair. The evening will consist of a three-course meal, drinks and entertainment with a celebrity guest presenter who, by tradition, will be revealed on the night itself. Last year’s host was presenter and former gymnast Gabby Logan, with past hosts including the likes of comedians Patrick Kielty and Hugh Dennis, and television presenter Vernon Kay.

Previously, Content Guru has supported both the Unified Comms and Network Categories, recognising resellers who have developed innovative, cost-effective solutions for SME and enterprise end user clients. This year Content Guru will sponsor the Contact Centre Category, reflecting on its own focus on the multi-channel Customer Engagement Hub, and celebrating others who are innovators in the cloud contact centre space.

Martin Taylor, CMO of Content Guru, commented:

“We are delighted to be renewing our sponsorship of the Comms National Awards, and looking forward to what is sure to be another fantastic evening. Contact centres remain at the heart of the customer engagement hub, a key component in any innovative customer service solution. We will be celebrating resellers who excel in this sector, and are helping evolve the traditional contact centre to meet the ever-expanding demands of today’s consumer.”

CMO Martin Taylor Speaks at Citizen 2020 Workshop

On Thursday 27th April 2017, Redwood Technologies Group CMO Martin Taylor attended a workshop in London organised by Citizen 2020. The event saw a number of pubic sector and technology providers gather to discuss the digital transformation of government.

Martin Taylor delivered a presentation about the ‘digital cul-de-sac’ that local governments can create when they introduce digital services. In his presentation, he argues that citizens want to interact with their local government in different ways, sometimes through an automated service, but at other times they want to speak to a human. In this way, governments should aim to provide multi-channel communications to suit all citizens.

You can watch the full presentation here.

Redwood Technologies Group GmbH Established in Germany

The Redwood Technologies Group continues its global expansion with the restructuring of its German operations and establishment of Redwood Technologies GmbH in Germany, moving the Group’s regional German office from Düsseldorf to Munich and installing Wolfgang Hellmanzik as Country Manager.

Redwood Technologies GmbH will deliver in-country cloud contact center and customer engagement capabilities to German businesses through the award-winning storm® platform, while building on the Group’s existing track record in the deployment of premises-based equipment in Germany for clients such as Deutsche Telekom. Redwood Technologies will take the place of former Group member Radius Communications GmbH in the German contact center space. The decision to phase out Radius aims to consolidate the Group’s more established brands while simplifying the Group structure to better support its continuing rapid growth rates.

The new Germany-based team will operate out of a new head office in Munich, with Wolfgang Hellmanzik taking the role of Country Manager DACH (Deutschland, Austria & Switzerland). He will be responsible for managing cloud deployments of storm across Germany, having previously worked as CEO at IT ConXept GmbH and Managing Director: Central Europe at Aculab.

When asked about his new role, Hellmanzik said:

“I’m thrilled and I feel honored to be taking on such a key role within the Group. Germany is Europe’s second largest contact center market with a fast-growing cloud communications market, making it an excellent time to work with Redwood Technologies’ award-winning brand and Europe’s largest Communications Integration Platform™.”

Sean Taylor, CEO of Redwood Technologies, commented:

“The German marketplace has started to embrace the opportunities that cloud presents. We aim to build on the tremendous success we’ve experienced in recent years with our storm cloud contact center solution in major markets such as the UK and Netherlands whilst leveraging our two decades of experience in the German communications sector, and are excited to have Wolfgang leading that charge.”

Redwood Technologies Group Secures Place as G-Cloud 9 Supplier

The Crown Commercial Service (CCS) has awarded both Redwood Technologies and Content Guru places on the G-Cloud 9 framework agreement for the supply of cloud-based software to the Public Sector.

G-Cloud is a government initiative to support the growth in procurement of cloud and other services in the Public Sector, as they provide a flexible, agile and cost-effective modernisation solution. The initiative is primarily concerned with the central and local provision of cloud services, creating a supplier network of infrastructure, software and support solutions. The Redwood Technologies Group secured their place on the G-Cloud 9 agreement by meeting a range of inclusion criteria. This included proof of suitability for use in government projects, and the provision of a full list of capabilities and pricing to secure a place in the agreement. The Redwood Technologies Group has been providing G-Cloud related services since the inception of G-Cloud in 2012, and already has a strong presence in local and central government and the wider public sector worldwide, making it an ideal supplier for the G-Cloud 9 agreement.

Read the full story on the Redwood Technologies website.

Content Guru Sponsors Latest Business Philanthropy Club Dinner

Wednesday 17th May saw business leaders from across Berkshire gather for the bi-annual Business Philanthropy Club (BPC) dinner. The event, which took place in the historic Old College building of the Royal Military Academy at Sandhurst, provided an opportunity for attendees to reflect on themes of sacrifice and discuss how businesses can make more of a difference in Berkshire.

Set up by the Berkshire Community Foundation (BCF), the BPC is a vehicle for businesses to provide effective and targeted funding to grassroots organisations and projects in their local communities. Content Guru is a Founder Member of the BPC and delivers extensive support through sponsorship, networking and marketing assistance. The company has sponsored the BPC’s bi-annual dinner since 2014.

The Spring 2017 event saw guests enjoy drinks in the Old College’s imposing reception hall, followed by a three-course dinner in the Indian Army Memorial Room. Bright evening sun illuminated stained glass windows depicting campaigns fought by the Indian Army in the two World Wars. Here the attendees heard a keynote address by former Royal Navy Commodore and Commando, Campbell Christie CBE. Christie drew on his long military experience to deliver a speech on the theme of sacrifice, and to reflect on his current role as CEO and Principal of Bracknell and Wokingham College, outlining the importance of education and the opportunities it can bring.

Campbell Christie CBE giving keynote address (Photographed by David Cattanach)

The dinner also provided an opportunity to welcome three new members to the BPC. Ascot Racecourse, Robert Bion and Company Ltd, and Wardour Estates Ltd have joined the growing number of Berkshire businesses committed to supporting people, organisations and communities across the Royal County.

Sean Taylor, CEO of Content Guru, said:

“Last night’s BPC dinner was a pleasure to attend and it was wonderful to see the support that local businesses provide the community. We’re extremely grateful to Campbell Christie for delivering an excellent speech, which was made even more prominent by the excellence of the military venue we were in. We look forward to the next event at Williams Engineering and hope to see new members joining us for that.”

Content Guru and Serco to Deliver Citizen Engagement Hub

Content Guru has entered into a ground-breaking new partnership with international public services provider Serco which will bring the next generation of multi-channel contact centre capabilities to its public sector customers, by enabling organisations to implement the Citizen Engagement Hub.

Content Guru’s award-winning storm® platform seamlessly integrates different channels of communication, such as web chat, SMS, email, and social media, into a single interface. This will enable Serco to provide a consistent level of customer service regardless of how individual citizens choose to get in contact.

storm supports the growing customer expectation for flexible, multi-channel communications through the Citizen Engagement Hub. The introduction of the new platform underpins Serco’s ambitions to significantly grow its contact centre service for public sector customers over the coming years. Serco currently provides contact centre services and complex case management to a range of high-profile local and central government customers across the UK & Europe, including the Department for Work & Pensions and European Union.

Sean Taylor, CEO of Content Guru said:
“Serco’s clients are high-profile and expect the best quality of communication services to be delivered in a cost-effective manner. storm has a proven track record for delivering complex services on a large scale for a variety of industries, including the public sector, and this partnership represents an excellent opportunity to further transform the way that Serco and its clients engage with end-customers.”

Faye Shaw, Serco’s Managing Director of Citizens Services said:
“Every year we’re seeing a significant increase in the use of smartphones, with citizens wanting to contact us by their preferred channel – be that social media, web chat, email, or SMS – at a time that suits them. Citizens rightly expect a rapid response and for all these channels to be handled in a consistent high-quality way.

“By combining our contact centre services experience and expertise with the flexibility of storm, we will be able to improve citizens’ experience across all channels and offer longer opening hours. The analytics that the platform provides will support the shift towards using more effective channels, driving both improvements in service and cost benefits. We know this is important to our public sector customers and will support them to deliver better frontline services and reduce the overall cost of delivery.”

Mark Mamone, Serco’s Group CTO and CIO for the UK & Europe LRG Division said:
“This is a key milestone in delivering our strategy to leverage cloud based platforms as a core enabler in the delivery of service excellence to our customers. It provides the flexibility, agility and capability to offer transformative services, underpinned by our strategic service integration capability and aligned to the digital agenda.”

For further information, please contact:
Madeleine Keenan, Marketing Executive, Content Guru
Tel: 01344 852 350 or Email:

Adam Williams, Head of Media Relations, Serco
Tel: 07718 025 085 or Email:

Notes to editors:

About Content Guru
Content Guru delivers Communications Integration™ services through its storm® platform. storm is a feature-rich, multi-channel Customer Engagement Hub which delivers inbound and outbound contact centre features, including iACD® (intelligent Automated Contact Distribution) to customers of all sizes. storm can seamlessly integrate with almost any third-party system, supporting WFO (Workforce Optimisation), WFM (Workforce Management), and CRM (Customer Relationship Management).

Founded in 2005 in the heart of Europe’s ‘Tech Valley’ in Bracknell, Berkshire, Content Guru provides cutting-edge communications services through a cloud-based delivery model. Its clients include large enterprise and government bodies throughout a huge range of sectors. In 2016, the company won a Queen’s Award for Enterprise: Innovation, the highest accolade in the UK, and a UK IT Industry Award for its transformational work with NHS 111 London.

Visit for more information

About Serco
Serco is a leading provider of public services. Our customers are governments or others operating in the public sector. We gain scale, expertise and diversification by operating internationally across five sectors and four geographies: Defence, Justice & Immigration, Transport, Health and Citizen Services, delivered in UK & Europe, North America, Asia Pacific and the Middle East.

More information can be found at

Local Stars Shine at the Pride of Bracknell Forest Awards

Friday 21st April 2017 saw Bracknell’s local heroes recognised at the 12th annual Pride of Bracknell Forest Awards. Bracknell-based Redwood Technologies Group, the main organisers of the event, also showed its support through the sponsorship of two categories, which both celebrated the successes of young people in the area.

The Awards were held at Bracknell & Wokingham College and saw attendees enjoy a glittering three-course meal and drinks, as well as entertainment from Bracknell Gymnastics Club, Ranelagh School Choir, and Wellington College’s a capella group the Wellingtones. The evening was hosted by BBC Radio Berkshire’s Andrew Peach and Ady Williams, with special guests including David Seaman and his Dancing on Ice star wife, Frankie, as well as the Lord Lieutenant of the Royal County of Berkshire, Mr James Puxley.

There were 10 awards up for grabs this year, recognising those Bracknell residents who have gone above and beyond in areas such as education, sport, volunteering and business. Redwood Technologies Group member Content Guru sponsored the ‘Health and Sport – Young Person’s Award’, which celebrates those under 18s from the region who have made outstanding commitments to the fields of health and sport. Bracknell Athletics Club’s Amelia Quirk took home the award for her dedication to training and numerous national and international achievements.

Sister company Redwood Technologies supported the ‘John Nike Pride of Bracknell Forest – Young Person’s Award’, introduced in honour of the late Bracknell hero John Nike. This year’s winner was Aysha Riley-Marsh, an inspirational 11-year-old who has suffered with a number of medical difficulties and, despite having a prolonged period of time off school, she has returned to the classroom with enthusiasm and is now determined to become a doctor.

Redwood Technologies Group co-founder and CEO, Sean Taylor, commented:

“2017 is set to be a fantastic year for Bracknell as the town centre regeneration work nears completion, bringing with it optimism about the region’s future, thousands of new jobs and broader opportunities. At this time, it’s important to recognise the strong community at the heart of the region that continues to drive its success. Now in their 12th year, the 2017 Pride of Bracknell Forest Awards have been the biggest and best yet, celebrating the extraordinary deeds and selflessness of those around us who make enormous sacrifices to improve the quality of life in the area.”

Visit the Pride of Bracknell Forest Awards official website to find out more.

Content Guru Featured in Ventana Research Analyst Perspectives

Content Guru has been featured in leading US research and advisory company Ventana Research’s Analyst Perspectives blog. Ventana Research provides market research for business, providing insight and guidance about technology.

In the blog, Richard Snow, VP & Research Director for Customer Engagement talks about Content Guru’s cloud offering in the customer engagement space, explaining how storm® works and the different features available. Snow goes on to discuss the future of Content Guru and the storm platform, including the company’s plans to integrate with AI (Artificial Intelligence) and upcoming US events.

Read the full blog on Ventana Research.

Bracknell Athletics Club Snaps a Winner With Photo Finish System

On 11th April, Bracknell Athletics Club hosted an event to celebrate its new photo finish equipment, purchased after a £15,000 donation from Bracknell-based technology provider the Redwood Technologies Group.

Julian Starkey (left), Mayor Tony Virgo, Mayor Ash Merry (centre), Cllr Isabel Mattick, and Sean Taylor (right) with the equipment and score board

Bracknell Athletics Club was established in 1953 and ever since has been developing and training athletes across the track and field, producing competitors at national, European, world, commonwealth and even Olympic level. Redwood’s co-founder and CEO Sean Taylor also holds the position of President at the Club, having taken over from the late John Nike in February 2016, after Nike had held the position for 30 years.

Speaking about Redwood’s support of the Club, Taylor said: “As a company with roots very firmly in Bracknell, it’s fantastic to be able to share our success with local causes, especially one such as the Club, which encourages young people to work hard to achieve their goals and enjoy themselves in the process.”

The Redwood Technologies has sponsored the Club’s Young Athletes Open Meeting for over a decade and has shown its continued support by the donating photo finish equipment. The technology will enable the Club to pinpoint exactly what time each athlete crossed the finish line.

Read the full story on the Redwood Technologies website.

Content Guru Storms Ahead with European Award Triumph

On Thursday 30th March, Content Guru claimed its second major award in 2017 with victory in the ‘Vertical Market Solution of the Year’ category at the IT Europa European IT & Software Excellence Awards.

The award recognises the transformative benefits that the cloud-based storm® ASSIST™ solution continues to deliver to the global healthcare sector internationally, and in particular the positive impact it has had on the NHS 111 service for London. ASSIST combines highly-scalable cloud communication handling with secure integration to medical information systems, optimising how citizens and patients are connected to health advisors and vital clinical data.

The solution was brought in by the NHS to actualise urgent improvements to its NHS 111 telephone service in London, ensuring that calls are prioritised and sent directly to the best operator to meet each patients’ individual needs. ASSIST has also been deployed for Hertfordshire Urgent Care and other international healthcare organisations, such as HAP Zeeland in the Netherlands.

The Content Guru team: Matthew Chadd, centre, with trophy

Held at the Royal Garden Hotel in London, the ninth annual IT Europa Awards saw 100 companies from 28 countries represented amongst the finalists. The Awards recognise those IT solutions that get to the heart of customer issues to deliver better business, and are judged by IT professionals with decades of experience in the industry. The ceremony was presented by actor and comedian Dominic Holland, with a speech from IT Europa’s Editor John Garratt.

Matthew Chadd, Head of Project Management at Content Guru, commented:

“We are immensely proud to see ASSIST recognised with such a prestigious award, especially against strong competition from the very best of Europe’s IT industry. This accolade is a fantastic reflection of the steps the NHS is beginning to make in utilising cloud technology to continually improve patient outcomes, and it’s a great to see that our storm platform is able to play a part in this important digital transformation strategy.”