Delivering first-rate customer experience (CX) relies on having an engaged workforce. However, with an unengaged workforce, one that feels unvalued and ill-equipped to carry out its role, the quality of CX will fall short of your organization’s expectations, harshly affecting your bottom line. To ensure great CX, contact centers need to focus on providing great agent experience (AX) – a line of thought known as Workforce Engagement Management (WEM).
Unlike traditional Workforce Optimization (WFO) and Workforce Management (WFM) tools, which focus on contact center efficiency and performance quality (a customer-first approach), WEM focuses on establishing value between a workforce and its organization (an employee-first approach). But with a distributed workforce, it can be difficult to provide this. How can you engage your employees regardless of location, preventing poor CX, absenteeism and churn?