Migrate to transformational communications in stages

CHALLENGE: Your communications infrastructure may be out of date, but too expensive to rip-and-replace – facing ever tighter budgets and increased pressure to provide an exceptional experience to students, a cost-effective solution is required to ensure that students receive the best service

SOLUTION: storm adds value to your legacy systems by moving operations to the cloud and SIP TRUNKING provides a pathway to greater flexibility, versatility, mobility an efficiency for your entire communications estate

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Connect your information estate for better outcomes


CHALLENGE: Your student and staff data is kept isolated, creating widespread inefficiency across your information estate and your data sources may be disconnected

SOLUTION: storm gives you a multi-channel internal communications and collaboration estate, unifying your disparate sites in the cloud to give you all the features and functionality you need to work effectively

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Scale to handle huge spikes in contact demand


CHALLENGE: A-level results day creates an enormous influx in inbound contact, with prospective students eager for vital information about their study placements, and you are faced with unpredictable spikes in student contact

SOLUTION: storm platform reduces year-round costs by operating on a pay-per-usage basis for large cloud capacity, as and when it is required, and it scales to include additional agents to bring in extra support staff during the busy results period

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Universities are facing ever-increasing demands from students and staff across all communications channels. Existing university communications infrastructure is typically limited, and information is isolated creating widespread inefficiency, whilst budgetary constraints restrict the purchase of new on-site equipment and the hiring of staff to handle spikes in call traffic.

King’s College London has an international reputation for academic excellence. Ten students apply for every available place, with those who fail to achieve their predicted results creating space for other candidates. On A level results day, the university is inundated with calls from students eager to find out whether they have secured their conditional offers and accommodation, or if they can qualify through Clearing. King’s could comfortably meet demand throughout the rest of the year, but became overwhelmed at peak times, unable to provide all applicants with a prompt and professional response.

storm® implemented intelligent Automated Contact Distribution (iACD) to route callers to the correct agent, enabling administrators to monitor and analyse all real-time and historical call data. The platform scales to handle the enormous demand in contact on A level results day, with King’s only paying for the surplus used.

“A level results day represents our contact center’s busiest time in the academic calendar. We can receive up to a thousand student enquiries within the space of an hour, which in a typical year outstrips the capabilities of our on-premise infrastructure. In 2014, storm helped us to better meet this challenge. Its effectively unlimited capacity for contact handling, with vast numbers of simultaneous enquiries queued in the cloud, enabled us to automatically scale up our contact center’s capacity and address the excess traffic. Furthermore, the university only paid for the actual capacity it used; we were thus able to respond to 99% of enquiries whilst comfortably staying within budget.”

Barry Malet, Project Manager, King’s College London

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Learn more about the storm service for King’s College London