{"id":4365,"date":"2025-02-27T13:24:38","date_gmt":"2025-02-27T13:24:38","guid":{"rendered":"https:\/\/contentguru.wpenginepowered.com\/nl-nl\/?post_type=resource&#038;p=4365"},"modified":"2026-02-19T11:57:50","modified_gmt":"2026-02-19T11:57:50","slug":"onderzoek-ai-en-ex","status":"publish","type":"resource","link":"https:\/\/www.contentguru.com\/nl-nl\/middelen\/whitepapers\/onderzoek-ai-en-ex\/","title":{"rendered":"Klantcontact verbeteren: Investeren in AI of EX?"},"content":{"rendered":"\n\n    <section class=\"block-resource-hero toast-block notranslate no-margin no-padding\"> \n\n        \n\n\n    <div class=\"resource-hero\">\n        <div class=\"container\">\n                                                <div class=\"resource-type\">Whitepapers<\/div>\n                                <h1>Klantcontact verbeteren: Investeren in AI of EX?<\/h1>\n                <div class=\"publish-date\">Published: februari 27th 2025<\/div>\n                    <\/div>\n    <\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block notranslate no-margin padding-both\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(2, 1fr)\">\n                                    <div class=\"col \">\n                        <h2 data-pm-slice=\"1 1 []\">Download het volledige rapport<\/h2>\n<p data-pm-slice=\"1 1 []\">Wat zijn de plannen, drijfveren en obstakels van organisaties om te investeren in digitaal klantcontact? En welke dilemma\u2019s en keuzes zien bedrijven in Nederland en Duitsland bij het investeren in employee experience (EX)?<\/p>\n<p>Toenemende automatisering van klantcontact zorgt voor veranderingen in de klantbeleving, maar ook in het werk van klantenservicemedewerkers. Om een goed beeld te krijgen van waar contactcenters staan met de digitalisering van klantcontact, heeft online klantcontact vakblad Ziptone in samenwerking met Content Guru en MarketResponse in kaart gebracht wat de plannen zijn op het vlak van AI en wat daarbij drijfveren en obstakels zijn.<\/p>\n<p>Download hier het rapport:<\/p>\n                    <\/div>\n                                    <div class=\"col \">\n                        <p><\/p>\n<form id=\"mktoForm_1179\"><\/form>\n<p><\/p>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Wat zijn de plannen, drijfveren en obstakels van organisaties om te investeren in digitaal klantcontact? En welke dilemma\u2019s en keuzes zien bedrijven in Nederland en Duitsland bij het investeren in employee experience (EX)?<\/p>\n","protected":false},"featured_media":5517,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"resource_industry":[],"resource_topic":[46],"resource_type":[4],"resource_folder":[70],"class_list":["post-4365","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_topic-toonaangevend-cx-ai","resource_type-whitepapers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Klantcontact verbeteren: Investeren in AI of EX?- Content Guru<\/title>\n<meta name=\"description\" content=\"Wat zijn de plannen, drijfveren en obstakels van organisaties om te investeren in digitaal klantcontact? 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