{"id":710,"date":"2025-02-14T15:35:50","date_gmt":"2025-02-14T15:35:50","guid":{"rendered":"https:\/\/contentguru.builtbytoast.uk\/?page_id=710"},"modified":"2026-02-17T11:27:22","modified_gmt":"2026-02-17T11:27:22","slug":"customer-data-platform","status":"publish","type":"page","link":"https:\/\/www.contentguru.com\/nl-nl\/producten\/storm-cx\/data-en-integraties\/customer-data-platform\/","title":{"rendered":"Customer data platform"},"content":{"rendered":"\n\n
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storm\u00ae<\/sub> <\/strong> CKS\u00ae<\/sub> <\/span><\/h4>\n

Klantgegevensplatform<\/h1>\n

Ontsluit de kracht van uw gegevens met ons toonaangevende Customer Data Platform.<\/span><\/h4>\n <\/div>\n <\/div>\n\n \n <\/section>\n\n\n\n\n\n
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Toonaangevend platform voor klantgegevens<\/h2>\n

storm\u00ae<\/sub><\/strong> CKS\u00ae<\/sub> (Customer Knowledge System) is Content Guru’s wereldwijd toonaangevende Customer Data Platform (CDP), dat de nauwkeurigheid en effici\u00ebntie van gegevens verbetert en gepersonaliseerde klantenservice gemakkelijk maakt.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n \n\n\n

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Om CX te leveren, moet u uw gegevens beheersen<\/h3>\n

Uw klanten verwachten effici\u00ebnte, gepersonaliseerde interacties, telkens wanneer ze contact hebben. Klantgegevens vormen de basis voor uitstekende CX.<\/span><\/p>\n

storm<\/b> CKS gebruikt klantgegevens om naadloze, op maat gemaakte interacties te ondersteunen. CKS functioneert als een overlay, waarbij alle gegevens uit al uw systemen (inclusief CRM) in \u00e9\u00e9n venster worden gepresenteerd. Gegevens uit CKS kunnen worden gebruikt om gesprekken te routeren naar de best beschikbare medewerker, het klanttraject in kaart te brengen en een 360-graden beeld van uw klanten te schetsen.<\/span><\/p>\n <\/div>\n

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Hyper-gepersonaliseerde interacties<\/h3>\n

Klanten verwachten herinnerd te worden. Als u hun persoonlijke gegevens en contactgeschiedenis niet bij de hand hebt, lopen de frustraties op.\u00a0<\/span>storm<\/b> CKS presenteert gegevens uit uw systeem, inclusi<\/span><\/p>\n

ef CRM, op \u00e9\u00e9n scherm, naast het contact. Dit is de Data Aggregation Layer en brengt gegevens uit verschillende systemen samen op \u00e9\u00e9n scherm. <\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n <\/section>\n\n\n\n\n\n

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Gegevensgestuurde routering<\/h3>\n

Laat gegevens uw klantervaring sturen. <\/span>storm<\/b> CKS haalt gegevens uit uw systeem (inclusief het CRM van uw contactcenter) om intelligente routing van contacten mogelijk te maken.\u00a0<\/span><\/p>\n

Klanten kunnen dan naar de best beschikbare medewerker worden geleid. In plaats van te wachten in een wachtrij, krijgen klanten een snelle oplossing op maat.<\/span><\/p>\n <\/div>\n

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Klantreis in kaart brengen<\/h3>\n

Kijk door de ogen van de klant. Het tabblad Customer Journey van <\/span>storm<\/b> CKS biedt een compleet overzicht van alle eerdere interacties met klanten.\u00a0<\/span><\/p>\n

Medewerkers kunnen cruciale informatie krijgen nog voordat een interactie begint, door naast elk inkomend contact de intentie van de klant, persoonlijke gegevens en interactiegeschiedenis te bekijken.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n <\/section>\n\n\n\n\n\n

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Zet kennis voorop<\/h3>\n

Voor een goede klantervaring is een rijke kennisbank nodig. <\/span>storm<\/b> CKS brengt alle artikelen die uw medewerkers nodig kunnen hebben naar \u00e9\u00e9n locatie, cre\u00ebert eenvoudige beslisbomen en stelt amedewerkers in staat om elke vraag te beantwoorden.\u00a0<\/span><\/p>\n

Door middel van AI-analyse en samenvattingen kunnen deze artikelen in realtime aan medewerkers worden gepresenteerd ter ondersteuning van lopende interacties.<\/span><\/p>\n <\/div>\n

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Meer weten?<\/h2>\n

Geef ons uw contactgegevens en u ontvangt een flyer met meer informatie over de functionaliteit van storm<\/strong> CKS, direct in uw e-mail.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n \n\n\n

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<\/form>\n \n \n <\/div>\n <\/div>\n <\/div>\n\n \n <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":692,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"folder":[15],"class_list":["post-710","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWorld-Leading Customer Data Platform - Content Guru<\/title>\n<meta name=\"description\" content=\"Discover storm\u00ae CKS\u00ae, and how it draws data from any system of record, including your CRM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contentguru.com\/nl-nl\/producten\/storm-cx\/data-en-integraties\/customer-data-platform\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World-Leading Customer Data Platform - 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