{"id":2626,"date":"2023-06-20T17:51:29","date_gmt":"2023-06-20T17:51:29","guid":{"rendered":"https:\/\/contentguru.builtbytoast.uk\/?post_type=resource&#038;p=2626"},"modified":"2026-02-19T16:37:29","modified_gmt":"2026-02-19T16:37:29","slug":"wwf-chooses-content-guru-to-support-digital-transformation","status":"publish","type":"resource","link":"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/","title":{"rendered":"WWF Chooses Content Guru to Support Digital Transformation, Announces \u2018Content Guru Auditorium\u2019"},"content":{"rendered":"\n\n    <section class=\"block-resource-hero toast-block no-margin no-padding\"> \n\n        \n\n\n    <div class=\"resource-hero\">\n        <div class=\"container\">\n                                                <div class=\"resource-type\">News<\/div>\n                                <h1>WWF Chooses Content Guru to Support Digital Transformation, Announces \u2018Content Guru Auditorium\u2019<\/h1>\n                <div class=\"publish-date\">Published: June 20th 2023<\/div>\n                    <\/div>\n    <\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <p>WWF, the leading global independent conservation organisation, has chosen a global leader in next-generation customer experience technology, Content Guru, to support the next stage of the organisation\u2019s digital transformation journey. A major new partnership will see Content Guru provide WWF with cutting-edge digital customer engagement capabilities through its <strong>storm<\/strong><span class=\"ProseMirror__styled\" title=\"superscript\" data-mark-styled-class=\"superscript\"><sub>\u00ae<\/sub><\/span> cloud platform. In an exciting initiative that expands the communications partnership further, WWF will be naming its main UK headquarters theatre, at the Living Planet Centre in Woking, the \u2018Content Guru Auditorium\u2019.<\/p>\n<p>WWF will be implementing the <strong>storm<\/strong> solution in its customer-facing contact centre to enhance its communications with its millions-strong supporter base, encouraging donations and inspiring loyalty. <strong>storm <\/strong>will combine all WWF communication channels \u2013 voice, email, SMS, Facebook and Instagram \u2013 into a single interface, to remove friction and create a unified supporter journey and an improved experience for customer service specialists.<\/p>\n<p>WWF will be using Content Guru\u2019s customer data platform, <strong>storm <\/strong>CKS<span class=\"ProseMirror__styled\" title=\"superscript\" data-mark-styled-class=\"superscript\"><sub>\u00ae<\/sub><\/span> to provide service agents with a 360-degree view of the supporter, including contact information, past donations and interaction history. Agents will be automatically provided with accurate and up-to-date information about current WWF campaigns and donation schemes to ensure supporters are well-informed, while Content Guru\u2019s <strong>storm <\/strong>PADLOCK<span class=\"ProseMirror__styled\" title=\"superscript\" data-mark-styled-class=\"superscript\"><sup>TM<\/sup><\/span> PCI-secure payment service will ensure that all donations taken over the phone are safe and compliant.<\/p>\n<p>Sean Taylor, CEO of Content Guru, commented:<\/p>\n<blockquote><p>\u201cProtecting the environment is a cause that\u2019s particularly close to my heart, so I\u2019m delighted and honoured WWF has chosen to work with Content Guru and name its main UK auditorium after us. We very much look forward to hosting customer, partner and ESG events there. Our clients and partners all know how engaged we have always been with environmental, sustainability and social causes, and this new initiative is a pleasing part of that decades-long commitment. At a business level, Content Guru\u2019s <strong>storm<\/strong> solution will enable WWF to connect with new and existing supporters seamlessly through every channel of communication, boosting engagement and facilitating donations. Like all charities WWF is under huge pressure to achieve efficiencies and<strong> storm<\/strong> allows it to coordinate its communications and put data at the fingertips of its service agents. We are really excited about this new WWF partnership.\u201d<\/p><\/blockquote>\n<p>Ben Adaway, Head of Supporter Operations at WWF added:<\/p>\n<blockquote><p>\u201cWWF are excited to be working with a leading customer-experience provider and delighted to announce the \u2018Content Guru Auditorium\u2019. With Content Guru\u2019s support, we aim to make the experience for our supporters and donors as seamless and smooth as possible, as without them we would be unable to carry out the vital conservation work that we perform.\u201d<\/p><\/blockquote>\n<p><strong>About Content Guru<\/strong><\/p>\n<p>Content Guru helps organisations achieve outstanding customer experience. Its cloud-based solution, <strong>storm<span class=\"ProseMirror__styled\" title=\"superscript\" data-mark-styled-class=\"superscript\"><sub>\u00ae<\/sub><\/span>,<\/strong> ensures that customers\u2019 requests and issues are quickly and accurately resolved \u2013 simply put, engagement made easy. <strong>storm <\/strong>cloud services are used by over 1000 large-enterprise and public-sector organisations in over 50 countries, and trusted for mission-critical applications by major organisations, such as AXA, the NHS, Rakuten Communications and US Government.<\/p>\n<p>For more information, visit: <a href=\"https:\/\/www.contentguru.com\/\" target=\"_self\" rel=\"noopener noreferrer nofollow\"><strong>https:\/\/www.contentguru.com\/<\/strong><\/a><\/p>\n<p><strong>About WWF<\/strong><\/p>\n<p>WWF is the world\u2019s leading independent conservation organisation. Our mission is to create a world where people and wildlife can thrive together.<\/p>\n<p>To achieve our mission, we&#8217;re finding ways to help transform the future for the world\u2019s wildlife, rivers, forests and seas; pushing for a reduction in carbon emissions that will avoid catastrophic climate change; and pressing for measures to help people live sustainably, within the means of our one planet. We\u2019re acting now to make this happen.<\/p>\n<p>For more information, visit <a href=\"https:\/\/www.wwf.org.uk\/\" target=\"_self\" rel=\"noopener noreferrer nofollow\"><strong>https:\/\/www.wwf.org.uk\/<\/strong><\/a><\/p>\n<div class=\"image-options\" data-node-view-wrapper=\"\"><img decoding=\"async\" id=\"9908410\" class=\"\" title=\"\" src=\"https:\/\/a.storyblok.com\/f\/152969\/3888x5184\/c1a40cbfaa\/sean-and-ben-wwf-2.jpg\" alt=\"Ben Adaway, Head of Supporter Operations at WWF, and Sean Taylor, CEO of Content Guru\" \/><\/p>\n<div class=\"sb-group-button base-group-actions-buttons base-group-actions-buttons--visible image-options__group-actions base-group-actions-buttons base-group-actions-buttons--visible image-options__group-actions\" role=\"group\" data-testid=\"base-group-actions-buttons\"><\/div>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>WWF, the leading global independent conservation organisation, has chosen a global leader in next-generation customer experience technology, Content Guru, to support the next stage of the organisation\u2019s digital transformation journey. <\/p>\n","protected":false},"featured_media":5198,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"resource_industry":[],"resource_topic":[],"resource_type":[47],"resource_folder":[73],"class_list":["post-2626","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WWF Chooses Content Guru to Support Digital Transformation, Announces \u2018Content Guru Auditorium\u2019 - English - USA<\/title>\n<meta name=\"description\" content=\"WWF, the leading global independent conservation organisation, has chosen a global leader in next-generation customer experience technology, Content Guru, to support the next stage of the organisation\u2019s digital transformation journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WWF Chooses Content Guru to Support Digital Transformation, Announces \u2018Content Guru Auditorium\u2019 - English - USA\" \/>\n<meta property=\"og:description\" content=\"WWF, the leading global independent conservation organisation, has chosen a global leader in next-generation customer experience technology, Content Guru, to support the next stage of the organisation\u2019s digital transformation journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"English - USA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ContentGuruLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T16:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2026\/02\/News-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cgchirp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/news\\\/wwf-chooses-content-guru-to-support-digital-transformation\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/news\\\/wwf-chooses-content-guru-to-support-digital-transformation\\\/\",\"name\":\"WWF Chooses Content Guru to Support Digital Transformation, Announces \u2018Content Guru Auditorium\u2019 - English - USA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/news\\\/wwf-chooses-content-guru-to-support-digital-transformation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/news\\\/wwf-chooses-content-guru-to-support-digital-transformation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/02\\\/News-1-scaled.jpg\",\"datePublished\":\"2023-06-20T17:51:29+00:00\",\"dateModified\":\"2026-02-19T16:37:29+00:00\",\"description\":\"WWF, the leading global independent conservation organisation, has chosen a global leader in next-generation customer experience technology, Content Guru, to support the next stage of the organisation\u2019s digital transformation journey.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/news\\\/wwf-chooses-content-guru-to-support-digital-transformation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/news\\\/wwf-chooses-content-guru-to-support-digital-transformation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/news\\\/wwf-chooses-content-guru-to-support-digital-transformation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/02\\\/News-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/02\\\/News-1-scaled.jpg\",\"width\":2560,\"height\":1463,\"caption\":\"News (1)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/news\\\/wwf-chooses-content-guru-to-support-digital-transformation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WWF Chooses Content Guru to Support Digital Transformation, Announces \u2018Content Guru Auditorium\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#website\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/\",\"name\":\"USA - Content Guru\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#organization\",\"name\":\"Content Guru\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Content Guru\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ContentGuruLtd\",\"https:\\\/\\\/x.com\\\/cgchirp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WWF Chooses Content Guru to Support Digital Transformation, Announces \u2018Content Guru Auditorium\u2019 - English - USA","description":"WWF, the leading global independent conservation organisation, has chosen a global leader in next-generation customer experience technology, Content Guru, to support the next stage of the organisation\u2019s digital transformation journey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/","og_locale":"en_US","og_type":"article","og_title":"WWF Chooses Content Guru to Support Digital Transformation, Announces \u2018Content Guru Auditorium\u2019 - English - USA","og_description":"WWF, the leading global independent conservation organisation, has chosen a global leader in next-generation customer experience technology, Content Guru, to support the next stage of the organisation\u2019s digital transformation journey.","og_url":"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/","og_site_name":"English - USA","article_publisher":"https:\/\/www.facebook.com\/ContentGuruLtd","article_modified_time":"2026-02-19T16:37:29+00:00","og_image":[{"width":2560,"height":1463,"url":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2026\/02\/News-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@cgchirp","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/","url":"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/","name":"WWF Chooses Content Guru to Support Digital Transformation, Announces \u2018Content Guru Auditorium\u2019 - English - USA","isPartOf":{"@id":"https:\/\/www.contentguru.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/#primaryimage"},"image":{"@id":"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2026\/02\/News-1-scaled.jpg","datePublished":"2023-06-20T17:51:29+00:00","dateModified":"2026-02-19T16:37:29+00:00","description":"WWF, the leading global independent conservation organisation, has chosen a global leader in next-generation customer experience technology, Content Guru, to support the next stage of the organisation\u2019s digital transformation journey.","breadcrumb":{"@id":"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/#primaryimage","url":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2026\/02\/News-1-scaled.jpg","contentUrl":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2026\/02\/News-1-scaled.jpg","width":2560,"height":1463,"caption":"News (1)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.contentguru.com\/en-us\/resources\/news\/wwf-chooses-content-guru-to-support-digital-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.contentguru.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"WWF Chooses Content Guru to Support Digital Transformation, Announces \u2018Content Guru Auditorium\u2019"}]},{"@type":"WebSite","@id":"https:\/\/www.contentguru.com\/en-us\/#website","url":"https:\/\/www.contentguru.com\/en-us\/","name":"USA - Content Guru","description":"","publisher":{"@id":"https:\/\/www.contentguru.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.contentguru.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.contentguru.com\/en-us\/#organization","name":"Content Guru","url":"https:\/\/www.contentguru.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.contentguru.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","contentUrl":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","width":"1024","height":"1024","caption":"Content Guru"},"image":{"@id":"https:\/\/www.contentguru.com\/en-us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ContentGuruLtd","https:\/\/x.com\/cgchirp"]}]}},"_links":{"self":[{"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource\/2626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/media\/5198"}],"wp:attachment":[{"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/media?parent=2626"}],"wp:term":[{"taxonomy":"resource_industry","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource_industry?post=2626"},{"taxonomy":"resource_topic","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource_topic?post=2626"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource_type?post=2626"},{"taxonomy":"resource_folder","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource_folder?post=2626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}