{"id":2337,"date":"2024-08-23T00:00:04","date_gmt":"2024-08-23T00:00:04","guid":{"rendered":"https:\/\/contentguru.builtbytoast.uk\/?post_type=resource&#038;p=2337"},"modified":"2026-02-19T14:51:01","modified_gmt":"2026-02-19T14:51:01","slug":"contact-center-automation","status":"publish","type":"resource","link":"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/","title":{"rendered":"AI Will Enable Contact Center Automation at Every Level of Operation"},"content":{"rendered":"\n\n    <section class=\"block-resource-hero toast-block no-margin no-padding\"> \n\n        \n\n\n    <div class=\"resource-hero\">\n        <div class=\"container\">\n                                                <div class=\"resource-type\">Blogs<\/div>\n                                <h1>AI Will Enable Contact Center Automation at Every Level of Operation<\/h1>\n                <div class=\"publish-date\">Published: August 23rd 2024<\/div>\n                    <\/div>\n    <\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both has-bg\" style=\"background-color:#004d95;color:#f8f9eb;\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <p>In our last blog, we discussed the impact that AI agent assist tools will have on day-to-day life in the contact center. AI agent assist will transform the work of individual agents, dramatically elevating performance and improving the quality of customer experience. The contact center will always depend on human intelligence, but that doesn\u2019t mean there\u2019s no place for full AI contact center automation.<\/p>\n<p>Operating a contact center is a constant balance between cost and value. You need to deliver maximum value, whilst minimizing cost. That necessitates contact center automation. We can\u2019t automate 100% of contact center activity (and we probably shouldn\u2019t try to), but there are places where a little automation can have a big impact:<\/p>\n<ul>\n<li>Verifying customer identity is an essential stage in any customer interaction. You can\u2019t afford to neglect it, but you can automate it. By completing ID&amp;V before the customer reaches an agent, you can cut minutes off total interaction time.<\/li>\n<\/ul>\n<ul>\n<li>To route the customer to the best outcome, you need to know what they need. In the past, this was handled by clunky IVRs; customers would have to select an option from a list, read out to them by a pre-recorded message. Today, we can do better. We can leverage AI to route customers, based on stated intention.<\/li>\n<\/ul>\n<ul>\n<li>Not every interaction needs to be routed to a human agent; some are simple and repetitive, such as information requests, and can easily be handled by Machine Agents. These kinds of inquiries make up the bulk of contact center requests. Through contact center automation, you dramatically cut down agent workload.<\/li>\n<\/ul>\n<p>Before we continue, if you want to learn more about AI\u2019s broader effect on Customer Experience,\u00a0<a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/implementing-generative-ai\" target=\"_self\">download our new whitepaper:\u00a0<\/a><a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/implementing-generative-ai\" target=\"_self\"><b>Brace for Impact: Preparing Your Business for the Generative AI Tidal Wave.<\/b><\/a><\/p>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <h2><strong>Identification and Verification through AI Contact Center Automation<\/strong><\/h2>\n<p>Before you can offer a customer any assistance, you need to make sure that they are who they say they are. These identification and verification processes are commonly referred to as ID&amp;V. When ID&amp;V is conducted over the phone, it often takes the form of a security question, asked during an interaction.<\/p>\n<p>This method seems like common sense but suffers from a number of flaws. If a customer\u2019s passphrase or security question answers are leaked online, for instance, there\u2019s nothing stopping fraudsters from getting in contact, and pretending to be a customer. Similarly, it\u2019s an unfortunate fact that many of your customers won\u2019t practice proper password management, and may forget the answers they gave, locking them out their own accounts.<\/p>\n<p>An ideal ID&amp;V process, then, should be impossible to break into through stolen information, and accessible at any time to the customer. Contact center automation provides a possible solution:<\/p>\n<ul>\n<li><b>Voice biometrics<\/b>\u00a0leverage AI to assign a digital \u2018fingerprint\u2019, unique to a particular customer&#8217;s voice patterns. This can be done when a customer first signs up for a service, by asking them to repeat a phrase via voice call.<\/li>\n<\/ul>\n<ul>\n<li>From here, every time a customer calls up, they can repeat the passphrase and be verified by the system. They don\u2019t have to memorize the phrase, because it\u2019s not the phrase that matters: it\u2019s the voice.<\/li>\n<\/ul>\n<ul>\n<li>Voice biometrics make it much harder for fraudsters to steal details. They raise the barrier to entry significantly; criminals need either the person at hand, or a highly realistic replication of their voice. Both of those will be costly and difficult to get hold of and serve as a deterrent to the overwhelming majority of scammers.<\/li>\n<\/ul>\n<p>Under legacy systems, ID&amp;V can take up as much as thirty seconds (and even longer if it doesn\u2019t go to plan the first time). Cutting that down to ten seconds is a 20-second saving, which has a dramatic knock-on impact on overall contact center efficiency.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Intelligent Routing With Contact Center Automation<\/strong><\/h2>\n<p>Once you\u2019ve identified the customer, you need to figure out what they need. Routing customers is a famously taxing challenge. Traditionally, customers would call up and be presented with a list of options and asked to pick between them (think,\u00a0<i>press one for\u2026<\/i>). This method is referred to as Interactive Voice Response (IVR), and is quickly becoming outdated, for a number of reasons:<\/p>\n<ul>\n<li>It\u2019s time-consuming. There\u2019s nothing worse than listening to a monotone, robotic voice list numbers and explanations; often it takes such a long time, that by the time you reach the end, you\u2019ve already forgotten what the initial instructions were.<\/li>\n<\/ul>\n<ul>\n<li>It\u2019s limiting. You might know the terminology of your business, but the customer doesn\u2019t. Often, they\u2019ll understand their problems in different terms, and the list you provide will seem confusing. If they don\u2019t know which route to take, your customers are going to hang up.<\/li>\n<\/ul>\n<p>The IVR will soon be a thing of the past because AI offers a better solution:<\/p>\n<p>Rather than provide a list of possible solutions, let the customer tell you themselves. Begin with a pre-recorded message, asking the customer to state their problem. Natural Language Processing can pick out the key elements of their response, and align it to a possible customer journey. All this can be done in seconds, based on a spoken statement of intent for the customer. No IVR, no time wasted; AI can cut thirty seconds of pre-recorded explanations, and skip straight to the interaction.<\/p>\n<div>\n<p>&nbsp;<\/p>\n<h2><strong>Complete Self-Service through Contact Center Automation<\/strong><\/h2>\n<p>Most customers want to speak to another human being, but not every customer inquiry requires human intervention to resolve. A large proportion of incoming customer contacts will be simple inquiries for information or small updates that customers can make themselves if you give them the tools to do so.<\/p>\n<ul>\n<li>Customers can be intelligently routed to fully-automated chatbots. These can be powered by generative AI, if appropriate guardrails are put in place to prevent hallucinations. These chatbots can operate over a webchat, SMS, or even voice, through text-to-speech.<\/li>\n<\/ul>\n<ul>\n<li>Chatbots can adopt a \u2018persona\u2019 \u2013 that is, a tone and communication style that mirrors the customer&#8217;s own. These personas can be demographic, varying their diction (or even language) to make the customer as comfortable as possible.<\/li>\n<\/ul>\n<ul>\n<li>AI-powered chatbots like these allow a significant proportion of interactions to be fully automated. This has knock-on cost savings; less time spent on simple, repetitive inquiries means more time to resolve the issues that matter most; which in turn means a reduced workload and reduced labor costs.<\/li>\n<\/ul>\n<p>The AI-powered chatbot is the main engine of contact center automation. The more customer inquiries that can be resolved through chatbots, the greater the reduction of costs for your contact center.<\/p>\n<p>But AI adoption isn\u2019t all about switching on a chatbot and calling it a day. You need a tailored approach that supports AI adoption across your business, driving value at every stage of your operations. To help you realize that strategy, you need an AI partner.<\/p>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both has-bg\" style=\"background-color:#ddf3fc;\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <h2><strong>brain<span class=\"superscript\"><sub>\u00ae<\/sub><\/span>\u00a0AI Agent Assist<\/strong><\/h2>\n<p>Content Guru\u2019s approach to AI is strategic and value-focused. Our AI makes life easier and cuts costs for organizations. Where other CX providers tie their customers to just one AI vendor, we support unparalleled flexibility through our \u2018AI-broker\u2019 approach. The\u00a0<b>brain<\/b><span class=\"superscript\"><sub>\u00ae<\/sub><\/span>\u00a0AI platform brings together the best technology from across the space, shaping solutions that are tailored to the needs of your organization.<\/p>\n<p>Our value-first AI approach doesn\u2019t seek just to replace human agents, but to enhance them. Our AI agent assist solutions drive real value and transform contact center operations for both agents and supervisors.<\/p>\n<p>Want to learn more about how AI can transform the agent experience?\u00a0<a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/implementing-generative-ai\" target=\"_self\">Download our new whitepaper:\u00a0<\/a><a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/implementing-generative-ai\" target=\"_self\"><b>Brace for Impact: Preparing Your Business for the Generative AI Tidal Wave.<\/b><\/a><\/p>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>The contact center will always depend on human intelligence, but that doesn\u2019t mean there\u2019s no place for full AI contact center automation.<\/p>\n","protected":false},"featured_media":5208,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"resource_industry":[],"resource_topic":[],"resource_type":[5],"resource_folder":[72],"class_list":["post-2337","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Will Enable Contact Center Automation at Every Level of Operation - English - USA<\/title>\n<meta name=\"description\" content=\"The contact center will always depend on human intelligence, but that doesn\u2019t mean there\u2019s no place for full AI contact center automation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Will Enable Contact Center Automation at Every Level of Operation - English - USA\" \/>\n<meta property=\"og:description\" content=\"The contact center will always depend on human intelligence, but that doesn\u2019t mean there\u2019s no place for full AI contact center automation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"English - USA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ContentGuruLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T14:51:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2026\/02\/Blogs-3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cgchirp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/blogs\\\/contact-center-automation\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/blogs\\\/contact-center-automation\\\/\",\"name\":\"AI Will Enable Contact Center Automation at Every Level of Operation - English - USA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/blogs\\\/contact-center-automation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/blogs\\\/contact-center-automation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/02\\\/Blogs-3-scaled.jpg\",\"datePublished\":\"2024-08-23T00:00:04+00:00\",\"dateModified\":\"2026-02-19T14:51:01+00:00\",\"description\":\"The contact center will always depend on human intelligence, but that doesn\u2019t mean there\u2019s no place for full AI contact center automation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/blogs\\\/contact-center-automation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/blogs\\\/contact-center-automation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/blogs\\\/contact-center-automation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/02\\\/Blogs-3-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/02\\\/Blogs-3-scaled.jpg\",\"width\":2560,\"height\":1463,\"caption\":\"Blogs (3)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/resources\\\/blogs\\\/contact-center-automation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI Will Enable Contact Center Automation at Every Level of Operation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#website\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/\",\"name\":\"USA - Content Guru\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#organization\",\"name\":\"Content Guru\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Content Guru\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ContentGuruLtd\",\"https:\\\/\\\/x.com\\\/cgchirp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI Will Enable Contact Center Automation at Every Level of Operation - English - USA","description":"The contact center will always depend on human intelligence, but that doesn\u2019t mean there\u2019s no place for full AI contact center automation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/","og_locale":"en_US","og_type":"article","og_title":"AI Will Enable Contact Center Automation at Every Level of Operation - English - USA","og_description":"The contact center will always depend on human intelligence, but that doesn\u2019t mean there\u2019s no place for full AI contact center automation.","og_url":"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/","og_site_name":"English - USA","article_publisher":"https:\/\/www.facebook.com\/ContentGuruLtd","article_modified_time":"2026-02-19T14:51:01+00:00","og_image":[{"width":2560,"height":1463,"url":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2026\/02\/Blogs-3-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@cgchirp","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/","url":"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/","name":"AI Will Enable Contact Center Automation at Every Level of Operation - English - USA","isPartOf":{"@id":"https:\/\/www.contentguru.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/#primaryimage"},"image":{"@id":"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2026\/02\/Blogs-3-scaled.jpg","datePublished":"2024-08-23T00:00:04+00:00","dateModified":"2026-02-19T14:51:01+00:00","description":"The contact center will always depend on human intelligence, but that doesn\u2019t mean there\u2019s no place for full AI contact center automation.","breadcrumb":{"@id":"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/#primaryimage","url":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2026\/02\/Blogs-3-scaled.jpg","contentUrl":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2026\/02\/Blogs-3-scaled.jpg","width":2560,"height":1463,"caption":"Blogs (3)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.contentguru.com\/en-us\/resources\/blogs\/contact-center-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.contentguru.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"AI Will Enable Contact Center Automation at Every Level of Operation"}]},{"@type":"WebSite","@id":"https:\/\/www.contentguru.com\/en-us\/#website","url":"https:\/\/www.contentguru.com\/en-us\/","name":"USA - Content Guru","description":"","publisher":{"@id":"https:\/\/www.contentguru.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.contentguru.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.contentguru.com\/en-us\/#organization","name":"Content Guru","url":"https:\/\/www.contentguru.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.contentguru.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","contentUrl":"https:\/\/www.contentguru.com\/en-us\/wp-content\/uploads\/sites\/10\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","width":"1024","height":"1024","caption":"Content Guru"},"image":{"@id":"https:\/\/www.contentguru.com\/en-us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ContentGuruLtd","https:\/\/x.com\/cgchirp"]}]}},"_links":{"self":[{"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource\/2337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/media\/5208"}],"wp:attachment":[{"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/media?parent=2337"}],"wp:term":[{"taxonomy":"resource_industry","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource_industry?post=2337"},{"taxonomy":"resource_topic","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource_topic?post=2337"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource_type?post=2337"},{"taxonomy":"resource_folder","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-us\/wp-json\/wp\/v2\/resource_folder?post=2337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}