{"id":710,"date":"2025-02-14T15:35:50","date_gmt":"2025-02-14T15:35:50","guid":{"rendered":"https:\/\/contentguru.builtbytoast.uk\/?page_id=710"},"modified":"2026-02-20T13:53:30","modified_gmt":"2026-02-20T13:53:30","slug":"customer-data-platform","status":"publish","type":"page","link":"https:\/\/www.contentguru.com\/en-us\/products\/storm-cx\/data-and-integrations\/customer-data-platform\/","title":{"rendered":"World-Leading Customer Data Platform"},"content":{"rendered":"\n\n
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storm<\/strong>\u00ae<\/sub> CKS\u00ae<\/sub><\/h4>\n

World-Leading Customer Data Platform<\/h1>\n

Unlock the power of your data, with our world-leading Customer Data Platform.<\/span><\/h4>\n <\/div>\n <\/div>\n\n \n <\/section>\n\n\n\n\n\n
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World-Leading Customer Data Platform<\/h2>\n

storm<\/strong>\u00ae<\/sub> CKS\u00ae<\/sub> (Customer Knowledge System) is Content Guru\u2019s world-leading Customer Data Platform (CDP), improving data accuracy and efficiency, and making personalized customer service easy<\/p>\n<\/div>\n <\/div>\n <\/div>\n \n\n\n

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To Deliver CX, Master Your Data<\/span><\/h3>\n

Your customers expect efficient, personalized interactions, every time they get in contact. Customer data is the foundation of outstanding CX.<\/span><\/p>\n

storm<\/strong> CKS uses customer data to support seamless, tailored interactions. CKS functions as an overlay, presenting all data from all your systems of action (including CRMs) in a single window. Data from CKS can be used to route calls to the best available agent, map the customer journey, and paint a 360-degree picture of your customers.<\/span><\/p>\n <\/div>\n

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\u00a0Hyper-Personalized Interactions<\/span><\/h3>\n

Customers expect to be remembered. If you don\u2019t have their personal data and contact history on hand, frustrations will build.\u00a0<\/span><\/p>\n

storm<\/strong> CKS presents data from your system of action, including CRM, on a single screen, next to the contact. This is the Data Aggregation Layer, and it brings data from disparate systems into a single plane of glass. <\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n <\/section>\n\n\n\n\n\n

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Data-Backed Routing<\/span><\/h3>\n

Let data drive your customer experience. storm<\/strong> CKS draws data from your system of action (including your contact center CRM) to power intelligent contact routing.\u00a0<\/span><\/p>\n

Customers can then be routed to the best available agent. Rather than wait in a queue, customers receive fast, tailored resolutions.<\/span><\/p>\n <\/div>\n

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Customer Journey Mapping<\/span><\/h3>\n

See through the eyes of the customer. storm<\/strong> CKS\u2019s Customer Journey tab offers a complete record of all past customer interactions.\u00a0<\/span><\/p>\n

Agents can be given crucial information before an interaction even begins, viewing customer intent, personal data, and interaction history alongside every incoming contact.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n <\/section>\n\n\n\n\n\n

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Put Knowledge First<\/span><\/h3>\n

Great customer experience requires a rich knowledge base. storm<\/strong> CKS brings all the articles your agents may need to a single location, creating simple decision trees, and equipping agents to answer any inquiry.\u00a0<\/span><\/p>\n

Through AI analysis and summarization, these articles can be presented to agents in real-time, to support ongoing interactions.<\/span><\/p>\n <\/div>\n

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Want to Learn More?<\/h2>\n

Provide us with a few details, and you\u2019ll receive a flyer exploring <\/span>storm <\/b>CKS\u2019s functionality, direct to your email.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n \n\n\n

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<\/form>\n \n \n <\/div>\n <\/div>\n <\/div>\n\n \n <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":692,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"folder":[15],"class_list":["post-710","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWorld-Leading Customer Data Platform - Content Guru Inc.<\/title>\n<meta name=\"description\" content=\"Discover storm\u00ae CKS\u00ae, and how it draws data from any system of record, including your CRM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contentguru.com\/en-us\/products\/storm-cx\/data-and-integrations\/customer-data-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World-Leading Customer Data Platform - 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