{"id":5233,"date":"2025-06-11T08:23:09","date_gmt":"2025-06-11T08:23:09","guid":{"rendered":"https:\/\/contentgurustg.wpenginepowered.com\/en-gb\/?post_type=resource&#038;p=5233"},"modified":"2026-02-19T11:38:37","modified_gmt":"2026-02-19T11:38:37","slug":"ai-roi","status":"publish","type":"resource","link":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/ai-roi\/","title":{"rendered":"To Achieve AI Success, You Need to Demonstrate Strong AI ROI"},"content":{"rendered":"\n\n    <section class=\"block-resource-hero toast-block no-margin no-padding\"> \n\n        \n\n\n    <div class=\"resource-hero\">\n        <div class=\"container\">\n                                                <div class=\"resource-type\">Blogs<\/div>\n                                <h1>To Achieve AI Success, You Need to Demonstrate Strong AI ROI<\/h1>\n                <div class=\"publish-date\">Published: June 11th 2025<\/div>\n                    <\/div>\n    <\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both has-bg\" style=\"background-color:#004d95;color:#f8f9eb;\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <p class=\"white-link\"><a class=\"white-link\" href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/superagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-work\">A recent report from McKinsey claims that nearly 77% of businesses have seen no cost savings from AI<\/a>. <a class=\"white-link\" href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/superagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-work\">48% of that number have seen their costs increase.<\/a> This is concerning news for organizations, both businesses and governments, who hope that AI will lead to drastic cost reductions and spiking profits. Nearly two years after the starting gun fired on the AI revolution, things aren\u2019t advancing as fast as was hoped.<\/p>\n<p>To make your AI transformation a success, leaders need to be able to demonstrate strong AI ROI. We\u2019re arguably in Gartner\u2019s \u2018<a class=\"white-link\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-08-21-gartner-2024-hype-cycle-for-emerging-technologies-highlights-developer-productivity-total-experience-ai-and-security\">trough of disillusionment\u2019<\/a>. Without measurable AI ROI, it can be challenging to justify AI investments to stakeholders and customers.<\/p>\n<p>So, how can AI leaders keep their projects on track, demonstrate AI ROI, and preserve the confidence of C-suite backers?<\/p>\n<p>In this blog, we discuss:<\/p>\n<ul>\n<li>How a lack of ROI is driving AI skepticism,<\/li>\n<li>How a lack of ROI creates buyer\u2019s remorse,<\/li>\n<li>How LLMs will evolve over the next decade to ensure ROI,<\/li>\n<li>And how AI leaders can make a success of AI projects right now.<\/li>\n<\/ul>\n<p>Want to learn more about the latest AI innovations? Want to better understand Agentic AI? Download our new whitepaper: <a class=\"white-link\" href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/agentic-ai-workflows\/\"><strong class=\"white-link\">Three Agentic AI Workflows You Can Implement Right Now.<\/strong><\/a><\/p>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <h2 data-pm-slice=\"1 1 []\">Across All AI Deployments, ROI Has To Come First<\/h2>\n<p>AI excitement was built on the promise of ROI\u2014 lots of ROI, and soon. <a href=\"https:\/\/www.mckinsey.com\/mgi\/overview\/in-the-news\/ai-could-increase-corporate-profits-by-4-trillion-a-year-according-to-new-research\">McKinsey predicted that AI would increase corporate profits by $4.4 trillion every year<\/a>. It\u2019s easy to see why business leaders got the impression that AI would cut costs and generate revenue.<\/p>\n<p>The reality is a little starker. <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-07-29-gartner-predicts-30-percent-of-generative-ai-projects-will-be-abandoned-after-proof-of-concept-by-end-of-2025\">Nearly 30% of AI projects will be abandoned after their initial proof of concept<\/a>. There are any number of reasons why that might be the case: not every AI use case delivers value for money, even if the AI delivers on the concept. Similarly, not every organization has the AI expertise to deliver on potential projects. With the competition for talent so fierce, it\u2019s no surprise that AI experts are hard to come by.<\/p>\n<p>The problem is that C-suite executives are often outcomes-oriented. They have to be. They can\u2019t afford to sink hundreds of thousands into projects that look nice, without delivering meaningful cost savings. That means that many AI projects are cut before they reach full maturity. It\u2019s not that the technology isn\u2019t game-changing; it\u2019s that the game isn\u2019t immediately changing.<\/p>\n<p>Some business leaders are more patient than others. Some are prepared to take risks. But those who do are in danger of getting burnt.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5815 size-large\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Compliance-1024x363.png\" alt=\"Compliance Hero\" width=\"1024\" height=\"363\" srcset=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Compliance-1024x363.png 1024w, https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Compliance-300x106.png 300w, https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Compliance-768x272.png 768w, https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Compliance-1536x544.png 1536w, https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Compliance-2048x726.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>A Lack of AI ROI can Lead to Buyer\u2019s Remorse<\/h2>\n<p>2024 saw a rush to adopt AI as quickly as possible. Organizations bought into the promises of AI providers, but failed to see any significant ROI. The result was decisions made in haste, which business leaders have to regret.<\/p>\n<p><a href=\"https:\/\/www.techradar.com\/pro\/over-half-of-uk-businesses-who-replaced-workers-with-ai-regret-their-decision\">55% of businesses that made AI-backed redundancies regret their decisions<\/a>, and <a href=\"https:\/\/www.techradar.com\/pro\/over-half-of-uk-businesses-who-replaced-workers-with-ai-regret-their-decision\">38% of business leaders still don\u2019t understand the impact that AI has had on their business<\/a>. In essence, there was a knowledge gap. Businesses rushed into AI adoption without understanding what they needed or how AI would resolve those needs.<\/p>\n<p>A telling example is that of Klarna, the buy-now-pay-later company. CEO Sebastian Siemiatkowski had claimed that the business would freeze hiring for customer service roles and begin the process of handing over all customer service to AI. Now, he\u2019s backtracked on that decision, <a href=\"https:\/\/www.entrepreneur.com\/business-news\/klarna-ceo-reverses-course-by-hiring-more-humans-not-ai\/491396#:~:text=Months%20after%20touting%20AI%27s%20potential%20to%20replace%20human,hiring%20freeze%20to%20bring%20on%20more%20human%20staff.\">stating that Klarna will recruit a new batch of customer service professionals.<\/a><\/p>\n<p>The age of human CX isn\u2019t over yet.<\/p>\n<p>Even those CEOs who haven\u2019t made such radical proclamations are having second thoughts. The speed of adoption is likely to slow significantly, now that major flagship deployments have faltered. It\u2019s possible that AI leaders will be less public about their achievements, and AI laggards will feel more comfortable in their hesitation.<\/p>\n<p>How do we build AI ROI? Keep a steady focus and moderate expectations. The conversation tends to veer towards extremes; people pick out the headlines and leave the rest. But, a critical eye and a steady focus on genuine ROI will keep you on track toward your AI goals.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5812 size-large\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Back-Office-1024x363.png\" alt=\"Back Office Hero\" width=\"1024\" height=\"363\" srcset=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Back-Office-1024x363.png 1024w, https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Back-Office-300x106.png 300w, https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Back-Office-768x272.png 768w, https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Back-Office-1536x544.png 1536w, https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Back-Office-2048x726.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>In the Future, LLMs Will Recalibrate to Drive ROI<\/h2>\n<p>Large Language Models took the world by storm in 2023, when the first widely adopted generative AI chatbot, ChatGPT, <a href=\"https:\/\/watcher.guru\/news\/how-long-did-it-take-chatgpt-to-reach-1-million-users\">reached over a million users in just five days<\/a>. The LLM is an impressive technology, but it\u2019s not perfect. It is, after all, not a true intelligence, but a simulation of language. It still hallucinates, and its broadly unstructured approach to problem solving sometimes leads it to get tangled up in its own verbal rigging.<\/p>\n<p>ChatGPT\u2019s latest release, GPT-4.5, <a href=\"https:\/\/openai.com\/index\/sycophancy-in-gpt-4o\/\">has drawn criticism for being excessively verbose and sycophantic<\/a>. Its responses are longer, more repetitive, and often flatter the user at the expense of clarity or accuracy. For users applying GPT-4.5 to practical problems, like coding and research, this can prove to be a major blocker. GPT-4.5 will generate far more text than is necessary, discover problems within its response that aren\u2019t relevant to the initial question. It tends to agree with and flatter the user, even to the point of inventing facts that agree with the user\u2019s original statement, rather than offering a correction.<\/p>\n<p>Beyond the performance quirks, a more pressing issue looms: monetization. <a href=\"https:\/\/www.cnbc.com\/2024\/09\/27\/openai-sees-5-billion-loss-this-year-on-3point7-billion-in-revenue.html?msockid=2437ab1fb23d63580bc0beb2b3dd62c1\">OpenAI continues to make massive losses<\/a>, with new subscription plans <a href=\"https:\/\/fortune.com\/2025\/01\/07\/sam-altman-openai-chatgpt-pro-subscription-losing-money-tech\/\">not nearly enough to cover the shortfall<\/a>. And almost every other provider is in the same situation. New technologies, like Agentic AI, could provide new sources of revenue, but they also create new costs. Providers need ways to more efficiently monetize their technology, and fast.<\/p>\n<p>One possibility is <em>paid ads<\/em>. An increasing number of people use LLMs as research tools, using them as search engines. Google has made generative AI summaries central to its search functionality in an attempt to shore up its market share. For providers that aren\u2019t Google, it might be useful to follow Google\u2019s monetization model. There\u2019s only so long that you can differentiate on quality and functionality; if LLM providers want to become profitable, they may be forced to bring in advertisers to cover the shortfall in their revenues, taking advantage of their new market share. As with services like Spotify, providers may even charge users to remove ads, forcing enterprises to invest in paid alternatives to the tools their employees are currently using for free.<\/p>\n<p>The dust has far from settled on the LLM. Monetization is probably the largest unanswered question hovering around the technology, and however it\u2019s answered, it\u2019s going to dramatically change the way we with interact with LLMs, which may undermine user trust and restrict functionality in the long run.<\/p>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both has-bg\" style=\"background-color:#ddf3fc;\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <h2 data-pm-slice=\"1 1 []\">Driving AI ROI with brain<sub>\u00ae<\/sub><\/h2>\n<p>If you\u2019re leading an AI transformation within your organization, you\u2019ve got a lot at stake. AI expertise is hard to come by, and the C-suite want short-term cost reductions. To make you\u2019re AI transformation a success, you need a dedicated AI partner.<\/p>\n<p>Content Guru\u2019s AI approach is strategic and value-first. We believe that AI should make life easier for your customers, and cut costs for your business. Where other CX providers tie their customers to just one AI vendor, we offer total flexibility through an \u2018AI-orchestrator\u2019 approach. As with Agentic AI, we begin with a philosophy of <em>Intelligent Automation<\/em> \u2013 automating what we can, when we can, one workflow at a time. The <strong>brain<\/strong><sup><sub>\u00ae<\/sub><\/sup> AI orchestration layer brings together the best technology from across the space to power AI copilots that transform the user experience.<\/p>\n<p>We have a long history of delivering AI projects with significant ROI. <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/dvla\/\">Just look at our work with the DVLA<\/a>, forecast to save them over $10 million in operational costs. If you want AI that pays, we have what you need.<\/p>\n<p>Ready to go into more detail on the agentic AI transformation? Download our new whitepaper: <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/agentic-ai-workflows\/\"><strong>Three Agentic AI Workflows You Can Implement Right Now.<\/strong><\/a><\/p>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>To make your AI transformation a success, leaders need to be able to demonstrate strong AI ROI. We\u2019re arguably in Gartner\u2019s \u2018trough of disillusionment\u2019. Without measurable AI ROI, it can be challenging to justify AI investments to stakeholders and customers. <\/p>\n","protected":false},"featured_media":6121,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"resource_industry":[],"resource_topic":[44,46],"resource_type":[5],"resource_folder":[73],"class_list":["post-5233","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_topic-drive-digital-transformation","resource_topic-lead-in-cx-and-ai","resource_type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To Achieve AI Success - Content Guru<\/title>\n<meta name=\"description\" content=\"To make your AI transformation a success, leaders need to be able to demonstrate strong AI ROI. We\u2019re arguably in Gartner\u2019s \u2018trough of disillusionment\u2019. 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