{"id":2538,"date":"2019-03-14T17:20:32","date_gmt":"2019-03-14T17:20:32","guid":{"rendered":"https:\/\/contentguru.builtbytoast.uk\/?post_type=resource&#038;p=2538"},"modified":"2025-07-24T08:54:33","modified_gmt":"2025-07-24T08:54:33","slug":"content-guru-wins-at-european-technology-awards","status":"publish","type":"resource","link":"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/","title":{"rendered":"Content Guru Wins at European Technology Awards"},"content":{"rendered":"\n\n    <section class=\"block-resource-hero toast-block no-margin no-padding\"> \n\n        \n\n\n    <div class=\"resource-hero\">\n        <div class=\"container\">\n                                                <div class=\"resource-type\">News<\/div>\n                                <h1>Content Guru Wins at European Technology Awards<\/h1>\n                <div class=\"publish-date\">Published: March 14th 2019<\/div>\n                    <\/div>\n    <\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <p>Cloud communications leader Content Guru Ltd\u2019s\u00a0<strong>storm<span class=\"ProseMirror__styled\" title=\"superscript\" data-mark-styled-class=\"superscript\"><sub>\u00ae<\/sub><\/span>\u00a0<\/strong>solution has been named\u00a0<em>Vertical Application Solution of the Year\u00a0<\/em>at the 2019 European IT &amp; Software Excellence Awards.<\/p>\n<div class=\"image-options\" data-node-view-wrapper=\"\">\n<p><img decoding=\"async\" id=\"11569280\" class=\"\" title=\"\" src=\"https:\/\/a.storyblok.com\/f\/152969\/300x309\/1da0608d16\/iteu-logo.png\" alt=\"IT Europa European IT &amp; Software Excellence Awards\" \/><\/p>\n<div class=\"sb-group-button base-group-actions-buttons base-group-actions-buttons--visible image-options__group-actions base-group-actions-buttons base-group-actions-buttons--visible image-options__group-actions\" role=\"group\" data-testid=\"base-group-actions-buttons\"><\/div>\n<\/div>\n<p><img class=\"ProseMirror-separator\" alt=\"\" \/><\/p>\n<p>Content Guru received the award at a ceremony on 14th\u00a0March 2019 at the Royal Garden Hotel in Kensington, London. The award recognizes the outstanding work of Content Guru\u2019s cloud contact centre solution,\u00a0<strong>storm<\/strong>, for the UK National Health Service\u2019s (NHS) 111 non-emergency phone service. As a result of\u00a0<strong>storm\u2019s<\/strong>\u00a0deployment, most callers seeking assistance are now five times more likely to have their problem solved within NHS 111, rather than placing additional pressure on other services.<\/p>\n<p>Before NHS 111 adopted\u00a0<strong>storm<\/strong>, patients were routed to any available Health Advisor, with no ability to track repeat callers or prioritize a patient with a developing illness, potentially putting lives in danger.<\/p>\n<p>The\u00a0<strong>storm<\/strong>\u00a0team assisted NHS 111 to resolve problems without fuelling patients\u2019 frustration at being passed unnecessarily from one clinician to another.\u00a0<strong>storm\u2019s<\/strong>\u00a0Patient Relationship Management Solution (PRM) routes repeat callers to the same clinician they had previously spoken to, removing the need for patients to repeat their symptoms. By automatically matching a caller number against that held in the PRM\u00a0<strong>storm<\/strong>\u00a0database, the clinician receives the patient\u2019s medical information in a single unified interface, ensuring signs of a deteriorating condition are not overlooked and care is tailored to the individual patient.<\/p>\n<p>Following the adoption of\u00a0<strong>storm<\/strong>, NHS 111 has seen up to a 50%+ reduction in the number of ambulances needing to be dispatched. Independent evaluations have also found that 80% of care plan callers are satisfied with the improved service.<\/p>\n<p>Martin Taylor, Head of Healthcare at Content Guru, said:<\/p>\n<blockquote><p>\u201cIt is fantastic that Content Guru is a winner at the prestigious European IT &amp; Software Excellence Awards for the third year in a row. Our work with NHS 111 is a brilliant example of\u00a0<strong>storm\u2019s<\/strong>\u00a0use of integration to improve the overall caller experience. The NHS\u2019s use of\u00a0<strong>storm<\/strong>\u00a0is literally saving lives, and it is great to see that being recognized at these awards.\u201d<\/p><\/blockquote>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p> Content Guru and NHS 111 London Region won the award for the storm solution\u2019s use of integration to improve the overall patient experience.<\/p>\n","protected":false},"featured_media":1499,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"resource_industry":[],"resource_topic":[46],"resource_type":[47],"resource_folder":[75],"class_list":["post-2538","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_topic-lead-in-cx-and-ai","resource_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Guru Wins at European Technology Awards - English - UK<\/title>\n<meta name=\"description\" content=\"Content Guru and NHS 111 London Region won the award for the storm solution\u2019s use of integration to improve the overall patient experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Guru Wins at European Technology Awards - English - UK\" \/>\n<meta property=\"og:description\" content=\"Content Guru and NHS 111 London Region won the award for the storm solution\u2019s use of integration to improve the overall patient experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"English - UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T08:54:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/Geo-Germany-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cgchirp\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/news\\\/content-guru-wins-at-european-technology-awards\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/news\\\/content-guru-wins-at-european-technology-awards\\\/\",\"name\":\"Content Guru Wins at European Technology Awards - English - UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/news\\\/content-guru-wins-at-european-technology-awards\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/news\\\/content-guru-wins-at-european-technology-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/Geo-Germany-scaled.jpg\",\"datePublished\":\"2019-03-14T17:20:32+00:00\",\"dateModified\":\"2025-07-24T08:54:33+00:00\",\"description\":\"Content Guru and NHS 111 London Region won the award for the storm solution\u2019s use of integration to improve the overall patient experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/news\\\/content-guru-wins-at-european-technology-awards\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/news\\\/content-guru-wins-at-european-technology-awards\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/news\\\/content-guru-wins-at-european-technology-awards\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/Geo-Germany-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/Geo-Germany-scaled.jpg\",\"width\":2560,\"height\":1463},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/news\\\/content-guru-wins-at-european-technology-awards\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Guru Wins at European Technology Awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\",\"name\":\"English - UK - Content Guru\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#organization\",\"name\":\"Content Guru\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Content Guru\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ContentGuruLtd\\\/?locale=en_GB\",\"https:\\\/\\\/x.com\\\/cgchirp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Guru Wins at European Technology Awards - English - UK","description":"Content Guru and NHS 111 London Region won the award for the storm solution\u2019s use of integration to improve the overall patient experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/","og_locale":"en_GB","og_type":"article","og_title":"Content Guru Wins at European Technology Awards - English - UK","og_description":"Content Guru and NHS 111 London Region won the award for the storm solution\u2019s use of integration to improve the overall patient experience.","og_url":"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/","og_site_name":"English - UK","article_publisher":"https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB","article_modified_time":"2025-07-24T08:54:33+00:00","og_image":[{"width":2560,"height":1463,"url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/Geo-Germany-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@cgchirp","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/","url":"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/","name":"Content Guru Wins at European Technology Awards - English - UK","isPartOf":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/#primaryimage"},"image":{"@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/Geo-Germany-scaled.jpg","datePublished":"2019-03-14T17:20:32+00:00","dateModified":"2025-07-24T08:54:33+00:00","description":"Content Guru and NHS 111 London Region won the award for the storm solution\u2019s use of integration to improve the overall patient experience.","breadcrumb":{"@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/#primaryimage","url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/Geo-Germany-scaled.jpg","contentUrl":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/Geo-Germany-scaled.jpg","width":2560,"height":1463},{"@type":"BreadcrumbList","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-wins-at-european-technology-awards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.contentguru.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Content Guru Wins at European Technology Awards"}]},{"@type":"WebSite","@id":"https:\/\/www.contentguru.com\/en-gb\/#website","url":"https:\/\/www.contentguru.com\/en-gb\/","name":"English - UK - Content Guru","description":"","publisher":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.contentguru.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.contentguru.com\/en-gb\/#organization","name":"Content Guru","url":"https:\/\/www.contentguru.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.contentguru.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","contentUrl":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","width":"1024","height":"1024","caption":"Content Guru"},"image":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB","https:\/\/x.com\/cgchirp"]}]}},"_links":{"self":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource\/2538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/media\/1499"}],"wp:attachment":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/media?parent=2538"}],"wp:term":[{"taxonomy":"resource_industry","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_industry?post=2538"},{"taxonomy":"resource_topic","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_topic?post=2538"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_type?post=2538"},{"taxonomy":"resource_folder","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_folder?post=2538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}