{"id":2305,"date":"2023-08-01T15:22:43","date_gmt":"2023-08-01T15:22:43","guid":{"rendered":"https:\/\/contentguru.builtbytoast.uk\/?post_type=resource&#038;p=2305"},"modified":"2026-02-19T12:42:49","modified_gmt":"2026-02-19T12:42:49","slug":"how-to-build-resilient-and-reliable-customer-experience","status":"publish","type":"resource","link":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/","title":{"rendered":"How to Build Resilient and Reliable Customer Experience"},"content":{"rendered":"\n\n    <section class=\"block-resource-hero toast-block no-margin no-padding\"> \n\n        \n\n\n    <div class=\"resource-hero\">\n        <div class=\"container\">\n                                                <div class=\"resource-type\">Blogs<\/div>\n                                <h1>How to Build Resilient and Reliable Customer Experience<\/h1>\n                <div class=\"publish-date\">Published: August 1st 2023<\/div>\n                    <\/div>\n    <\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both has-bg\" style=\"background-color:#ddf3fc;color:#0c2943;\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <p data-pm-slice=\"1 1 []\"><a href=\"\/en-gb\/content-guru\/resources\/blogs\/2022-customer-experience-statistics\" target=\"_self\" rel=\"noopener noreferrer nofollow\">Reliability is the final word in customer contact. <\/a>Your customers expect reliable customer experience, even during outages and at times of heightened demand. Your responsibility is to provide that.<\/p>\n<p>Customer experience is the single biggest predictor of business resilience. When times get tough, customers stick with the businesses that stick with them. Showing your customers that you care, and being available to them at all times, is the first step toward weathering uncertainty.<\/p>\n<p>How, then, do you build resilient and reliable customer experience? That requires four essential ingredients:<\/p>\n<ul class=\"rt-bullet-list\">\n<li>Availability \u2013 when your customers call, do you answer?<\/li>\n<li>Scalability \u2013 can you engage customers at any level of demand?<\/li>\n<li>Integrations \u2013 are your agents empowered with customer data?<\/li>\n<li>Flexibility \u2013 how do you adapt to a changing situation?<\/li>\n<\/ul>\n<p>In this blog, we break down each of these four ingredients. We discuss the characteristics of a first-class Customer Experience (CX) provider, and what to look for in a resilient contact center solution. Ready to make reliable customer experience your secret weapon?<\/p>\n<p>Want a more detailed breakdown of resilient and reliable customer experience? <a href=\"\/en-gb\/content-guru\/resources\/whitepapers\/resilient-cx-surviving-hard-times-with-customer-experience\" target=\"_self\" rel=\"noopener noreferrer nofollow\">Download Content Guru\u2019s comprehensive guide here.<\/a><\/p>\n<p>&nbsp;<\/p>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <h2 data-pm-slice=\"1 1 []\">What does Resilient and Reliable Customer Experience Mean?<\/h2>\n<p>In essence, reliable customer experience means providing consistently high-quality customer service, at any time, over any channel, and from any location.<\/p>\n<p>Your customers will punish a failure to provide reliable customer experience. <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/2022-customer-experience-statistics\/\" rel=\"noopener noreferrer nofollow\">70% of customers reported that a single interaction with a business permanently altered their feelings toward it; both for better and worse.<\/a><\/p>\n<p>In tough times, customers are forced to make hard decisions. They\u2019ll be on the hunt for the best deal and prepared to drop those businesses that don\u2019t deliver. If customers remember you only for your frustrating customer service, you\u2019ll be first to go.<\/p>\n<p>Building reliable customer experience should be a priority when preparing for uncertainty. <a href=\"\/en-gb\/content-guru\/resources\/whitepapers\/resilient-cx-surviving-hard-times-with-customer-experience\" target=\"_self\" rel=\"noopener noreferrer nofollow\">Quality of CX is the single most accurate indicator of business resilience.<\/a><\/p>\n<p>How can you ensure resilience within your CX ecosystem?<\/p>\n<h2>The First Step to Reliable Customer Experience: Availability<\/h2>\n<p><a href=\"\/en-gb\/content-guru\/resources\/glossary\/what-is-an-omni-channel-cloud-contact-center\" target=\"_self\" rel=\"noopener noreferrer nofollow\">Availability is at the heart of CX.<\/a> When your customers get in contact, no matter when, where, or how, your organization needs to be accessible. Those organizations that frustrate their customer\u2019s attempts to get in contact will pay the price during periods of uncertainty.<\/p>\n<p>However, availability isn\u2019t always within your control. Indeed, the amount of control you have depends on your cloud provider:<\/p>\n<ul class=\"rt-bullet-list\">\n<li><strong>Public cloud providers <\/strong>host their services on third-party servers, owned by a web services provider.<\/li>\n<li>This means that when outages occur, they are <strong>out of the CX provider\u2019s hands<\/strong>.<\/li>\n<li>Alternatively, <strong>private cloud providers <\/strong>own all their own infrastructure. This means that the CX provider can work to maintain the highest standards of availability for customers.<\/li>\n<\/ul>\n<p>Your journey toward reliable customer experience, then, begins with a private cloud provider that owns its own infrastructure and can guarantee 99.999%+ availability to your customers.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2>\nThe Second Step to Reliable Customer Experience: Scalability<\/h2>\n<p>The next essential element of reliable customer experience is <strong>scalability<\/strong>. <a href=\"\/en-gb\/content-guru\/resources\/blogs\/the-best-of-content-guru-unrivalled-scalability\" target=\"_self\" rel=\"noopener noreferrer nofollow\">This is another advantage afforded by a private cloud provider. Scalability means ensuring that any volume of simultaneous contacts is processed. <\/a>When demand surges, scalability ensures that your CX systems won\u2019t buckle under the weight and that you\u2019ll remain accessible to your customers.<\/p>\n<p>There are a host of different ways to build scalability in the contact center:<\/p>\n<ul class=\"rt-bullet-list\">\n<li>With a cloud CX solution, new users can be added at the click of a button.<\/li>\n<li>Contingency licenses can be reserved in advance within the private cloud, letting you activate new users at a fraction of the cost.<\/li>\n<li><a href=\"\/en-gb\/content-guru\/products\/front-office-cx\/storm-dta\" target=\"_self\" rel=\"noopener noreferrer nofollow\">A cloud CX solution is accessed from within the browser. <\/a>This allows you to bring new agents online from any location when required.<\/li>\n<\/ul>\n<p>In the recent years, <a href=\"\/en-gb\/content-guru\/resources\/blogs\/the-power-of-contact-center-intelligent-automation\" target=\"_self\" rel=\"noopener noreferrer nofollow\">Artificial Intelligence has become increasingly powerful, <\/a>and offers unprecedented opportunities for scalability.<\/p>\n<ul class=\"rt-bullet-list\">\n<li>Large Language Models (LLMs) empower chatbots to create outstanding dialogue with a human touch.<\/li>\n<li>During times of peak demand, non-essential inquiries can be redirected to chatbots, taking some of the burden off your agents.<\/li>\n<li>Every customer inquiry can be answered, without sacrificing quality of service.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>The Third Step to Reliable Customer Experience: Integrations<\/h2>\n<p>Simply being available to your customers isn\u2019t always enough. You need to ensure that the quality of the service is outstanding.<\/p>\n<p>To support your agents in delivering reliable customer experience, you need to break down data siloes. <a href=\"\/en-gb\/content-guru\/resources\/blogs\/top-customer-data-platform\" target=\"_self\" rel=\"noopener noreferrer nofollow\">This means providing customer data screen-pops within the agent interface, providing the agent with all relevant information, interaction history, and knowledge.<\/a> Information can also be provided to chatbots, speeding up self-service interactions.<\/p>\n<ul class=\"rt-bullet-list\">\n<li>This enables <strong>faster resolutions<\/strong> \u2013 agents are automatically presented with customer data. The customer isn\u2019t forced to waste time repeating details.<\/li>\n<li><strong>After-call work is reduced <\/strong>\u2013 Customer data, stored in a third-party system of record, can be updated from within the agent interface.<\/li>\n<li><a href=\"\/en-gb\/content-guru\/resources\/whitepapers\/which-metrics-matter-the-secrets-of-successful-customer-experience-measurement\" target=\"_self\" rel=\"noopener noreferrer nofollow\"><strong>AI-powered metrics<\/strong><\/a> allow for deeper insight into each customer interaction, letting you assess and improve your CX over time.<\/li>\n<li>A private cloud provider maintains a library of <strong>flexible integrations into your existing systems<\/strong>, tying together your CX estate and making the most of customer data.<\/li>\n<\/ul>\n<h2>The Fourth Step to Reliable Customer Experience: Flexibility<\/h2>\n<p>Reliable customer experience can\u2019t be stuck in the past. Your organization needs a CX solution that continuously updates, giving you the flexibility to adopt new technologies where necessary.<\/p>\n<p><a href=\"\/en-gb\/content-guru\/products\/\" target=\"_self\" rel=\"noopener noreferrer nofollow\">You need a cloud CX solution built around a modular model, so that you only pay for what you use.<\/a> When the time comes to expand your functionality, new modules can be brought online, letting you shape your customer journeys to the expectations of your customers.<\/p>\n<p>With technology advancing faster than ever, flexibility has never been more important:<\/p>\n<ul class=\"rt-bullet-list\">\n<li><a href=\"\/en-gb\/content-guru\/resources\/whitepapers\/natural-language-processing\" target=\"_self\" rel=\"noopener noreferrer nofollow\">AI-backed Natural Language Processing<\/a> can be used to route customers to the best outcome, based on stating intention alone. No more, \u201cpress one for\u2026\u201d<\/li>\n<li><a href=\"\/en-gb\/content-guru\/resources\/blogs\/the-basics-of-internet-of-things-cx\" target=\"_self\" rel=\"noopener noreferrer nofollow\">In our increasingly connected world, more and more devices are digitally enabled. <\/a>Machine Agents should be able to interface with these \u2018Internet of Things\u2019 devices, automatically pushing and pulling data from them, with no human intervention required.<\/li>\n<li>Delighting your customers now will create loyalty later; exceeding customer expectations strengthens business resilience.<\/li>\n<\/ul>\n<h3><\/h3>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-columns toast-block no-margin padding-both has-bg\" style=\"background-color:#ddf3fc;\"> \n\n        \n\n\n<div class=\"columns-area\">\n    <div class=\"container\">\n                                <div class=\"main-column-grid grid\" style=\"grid-template-columns:repeat(1, 1fr)\">\n                                    <div class=\"col \">\n                        <h3 data-pm-slice=\"1 1 []\">Reliable Customer Experience Made Easy<\/h3>\n<p>Reliable customer experience is the single greatest predictor of business resilience. Delighting your customers now prepares you for tough times later. A cloud CX solution is the easiest way to create consistently high-quality customer communications.<\/p>\n<p>Interesting in learning more about the benefits of reliable customer experience? <a href=\"\/en-gb\/content-guru\/resources\/whitepapers\/resilient-cx-surviving-hard-times-with-customer-experience\" target=\"_self\" rel=\"noopener noreferrer nofollow\"><strong>Click here to learn more about resilient, reliable CX, and the technologies that make building resilient customer contact easy.<\/strong><\/a><\/p>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    \n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Reliability is the final word in customer contact. Your customers expect reliable customer experience, even during outages and at times of heightened demand. Your responsibility is to provide that.<\/p>\n","protected":false},"featured_media":6121,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"resource_industry":[],"resource_topic":[37],"resource_type":[5],"resource_folder":[73],"class_list":["post-2305","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_topic-mission-critical-communications","resource_type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build Resilient and Reliable Customer Experience - English - UK<\/title>\n<meta name=\"description\" content=\"Reliability is the final word in customer contact. Your customers expect reliable customer experience, even during outages and at times of heightened demand. Your responsibility is to provide that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Resilient and Reliable Customer Experience - English - UK\" \/>\n<meta property=\"og:description\" content=\"Reliability is the final word in customer contact. Your customers expect reliable customer experience, even during outages and at times of heightened demand. Your responsibility is to provide that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"English - UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T12:42:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Blogs-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cgchirp\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/blogs\\\/how-to-build-resilient-and-reliable-customer-experience\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/blogs\\\/how-to-build-resilient-and-reliable-customer-experience\\\/\",\"name\":\"How to Build Resilient and Reliable Customer Experience - English - UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/blogs\\\/how-to-build-resilient-and-reliable-customer-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/blogs\\\/how-to-build-resilient-and-reliable-customer-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/02\\\/Blogs-2-scaled.jpg\",\"datePublished\":\"2023-08-01T15:22:43+00:00\",\"dateModified\":\"2026-02-19T12:42:49+00:00\",\"description\":\"Reliability is the final word in customer contact. Your customers expect reliable customer experience, even during outages and at times of heightened demand. Your responsibility is to provide that.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/blogs\\\/how-to-build-resilient-and-reliable-customer-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/blogs\\\/how-to-build-resilient-and-reliable-customer-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/blogs\\\/how-to-build-resilient-and-reliable-customer-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/02\\\/Blogs-2-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/02\\\/Blogs-2-scaled.jpg\",\"width\":2560,\"height\":1463,\"caption\":\"Blogs (2)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/blogs\\\/how-to-build-resilient-and-reliable-customer-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build Resilient and Reliable Customer Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\",\"name\":\"English - UK - Content Guru\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#organization\",\"name\":\"Content Guru\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Content Guru\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ContentGuruLtd\\\/?locale=en_GB\",\"https:\\\/\\\/x.com\\\/cgchirp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build Resilient and Reliable Customer Experience - English - UK","description":"Reliability is the final word in customer contact. Your customers expect reliable customer experience, even during outages and at times of heightened demand. Your responsibility is to provide that.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/","og_locale":"en_GB","og_type":"article","og_title":"How to Build Resilient and Reliable Customer Experience - English - UK","og_description":"Reliability is the final word in customer contact. Your customers expect reliable customer experience, even during outages and at times of heightened demand. Your responsibility is to provide that.","og_url":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/","og_site_name":"English - UK","article_publisher":"https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB","article_modified_time":"2026-02-19T12:42:49+00:00","og_image":[{"width":2560,"height":1463,"url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Blogs-2-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@cgchirp","twitter_misc":{"Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/","url":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/","name":"How to Build Resilient and Reliable Customer Experience - English - UK","isPartOf":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/#primaryimage"},"image":{"@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Blogs-2-scaled.jpg","datePublished":"2023-08-01T15:22:43+00:00","dateModified":"2026-02-19T12:42:49+00:00","description":"Reliability is the final word in customer contact. Your customers expect reliable customer experience, even during outages and at times of heightened demand. Your responsibility is to provide that.","breadcrumb":{"@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/#primaryimage","url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Blogs-2-scaled.jpg","contentUrl":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Blogs-2-scaled.jpg","width":2560,"height":1463,"caption":"Blogs (2)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/how-to-build-resilient-and-reliable-customer-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.contentguru.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"How to Build Resilient and Reliable Customer Experience"}]},{"@type":"WebSite","@id":"https:\/\/www.contentguru.com\/en-gb\/#website","url":"https:\/\/www.contentguru.com\/en-gb\/","name":"English - UK - Content Guru","description":"","publisher":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.contentguru.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.contentguru.com\/en-gb\/#organization","name":"Content Guru","url":"https:\/\/www.contentguru.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.contentguru.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","contentUrl":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","width":"1024","height":"1024","caption":"Content Guru"},"image":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB","https:\/\/x.com\/cgchirp"]}]}},"_links":{"self":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource\/2305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/media\/6121"}],"wp:attachment":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/media?parent=2305"}],"wp:term":[{"taxonomy":"resource_industry","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_industry?post=2305"},{"taxonomy":"resource_topic","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_topic?post=2305"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_type?post=2305"},{"taxonomy":"resource_folder","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_folder?post=2305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}