{"id":1582,"date":"2022-06-17T13:11:24","date_gmt":"2022-06-17T13:11:24","guid":{"rendered":"https:\/\/contentguru.builtbytoast.uk\/?post_type=resource&p=1582"},"modified":"2026-02-19T15:15:57","modified_gmt":"2026-02-19T15:15:57","slug":"kings-college-london","status":"publish","type":"resource","link":"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/","title":{"rendered":"Kings College London"},"content":{"rendered":"\n\n
\n\n \n\n\n
\n
\n
Customer Success Stories<\/div>\n

Kings College London<\/h1>\n
Published: June 17th 2022<\/div>\n <\/div>\n <\/div>\n\n \n <\/section>\n\n\n\n\n\n
\n\n \n\n\n
\n
\n
\n
\n

About<\/h4>\n

King\u2019s College London is one of the world\u2019s leading research and teaching universities, with an international reputation for academic excellence. In 2014, the number of applicants to the College topped 40,000, the equivalent of ten students for every available place. A small percentage of these failed to achieve their expected results, creating opportunities for other candidates to gain places.<\/p>\n

On A-Level results day, the College therefore became inundated by thousands of calls from students eager to find out whether they had secured their conditional offers and accommodation, or whether they had qualified for one of the few places left open by failed candidates.<\/p>\n

Content Guru deployed its mass-scale cloud communications integration solution,\u00a0storm\u00ae<\/sub><\/strong>, to overlay King\u2019s College London\u2019s existing communications infrastructure.\u00a0storm\u00a0<\/strong>provided a cloud buffer, automatically scaling to handle any volume of enquiries before they hit the College\u2019s confirmations line.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n <\/section>\n\n\n\n\n\n

\n\n \n\n\n
\n\n
<\/div>\n \n
\n\n
\n
\n
\"\"<\/div>\n

\u201cA-level results day represents our contact center\u2019s busiest time in the academic calendar. We can receive up to a thousand student enquiries within the space of an hour, which in a typical year outstrips the capabilities of our on-premise infrastructure.<\/p>\n

In 2014,\u00a0storm\u00ae<\/sub>\u00a0<\/strong>helped us to better meet this challenge. Its effectively unlimited capacity for contact handling, with vast numbers of simultaneous enquiries queued in the cloud, enabled us to automatically scale up our contact center\u2019s capacity and address the excess traffic. Furthermore, the College only paid for the actual capacity it used; we were thus able to respond to 99% of inquiries whilst comfortably staying within budget.\u201d<\/p>\n<\/div>\n

King\u2019s College London<\/div>\n
Project Manager<\/div>\n <\/div>\n <\/div>\n\n
<\/div>\n\n <\/div>\n <\/div>\n\n \n <\/section>\n\n\n\n\n\n
\n\n \n\n\n
\n
\n
\n
\n

Download the Full Case Study<\/h3>\n
\n
\n
Fill out a few details and receive a flyer detailing how King’s College London:\u00a0<\/article>\n<\/div>\n<\/div>\n
\n
    \n
  • Reduced the number of unanswered calls to less than 0.7%<\/strong>.<\/li>\n
  • Responded to 99% of inquiries<\/strong> whilst comfortably staying within budget.<\/li>\n
  • Automatically scaled<\/strong> up their contact center\u2019s capacity and addressed the excess traffic.<\/li>\n<\/ul>\n

     <\/p>\n<\/div>\n

    \"\"<\/p>\n

     <\/p>\n <\/div>\n

    \n

    <\/p>\n

    <\/form>\n

    <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n <\/section>\n\n","protected":false},"excerpt":{"rendered":"

    On results day, Kings College London receives thousands of calls per hour. storm\u00ae reduces the number of unanswered calls to 0.7%.<\/p>\n","protected":false},"featured_media":6123,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"resource_industry":[58],"resource_topic":[38,42,44],"resource_type":[13],"resource_folder":[74],"class_list":["post-1582","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_industry-education","resource_topic-csat-improvements","resource_topic-custom-integrations-and-solutions","resource_topic-drive-digital-transformation","resource_type-customer-success-stories"],"acf":[],"yoast_head":"\nKings College London - English - UK<\/title>\n<meta name=\"description\" content=\"On results day, Kings College London receives thousands of calls per hour. storm\u00ae reduces the number of unanswered calls to 0.7%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kings College London - English - UK\" \/>\n<meta property=\"og:description\" content=\"On results day, Kings College London receives thousands of calls per hour. storm\u00ae reduces the number of unanswered calls to 0.7%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/\" \/>\n<meta property=\"og:site_name\" content=\"English - UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T15:15:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/CSS-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cgchirp\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/customer-success-stories\\\/kings-college-london\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/customer-success-stories\\\/kings-college-london\\\/\",\"name\":\"Kings College London - English - UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/customer-success-stories\\\/kings-college-london\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/customer-success-stories\\\/kings-college-london\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/02\\\/CSS-1-scaled.jpg\",\"datePublished\":\"2022-06-17T13:11:24+00:00\",\"dateModified\":\"2026-02-19T15:15:57+00:00\",\"description\":\"On results day, Kings College London receives thousands of calls per hour. storm\u00ae reduces the number of unanswered calls to 0.7%.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/customer-success-stories\\\/kings-college-london\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/customer-success-stories\\\/kings-college-london\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/customer-success-stories\\\/kings-college-london\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/02\\\/CSS-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/02\\\/CSS-1-scaled.jpg\",\"width\":2560,\"height\":1463,\"caption\":\"CSS (1)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/customer-success-stories\\\/kings-college-london\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kings College London\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\",\"name\":\"English - UK - Content Guru\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#organization\",\"name\":\"Content Guru\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Content Guru\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ContentGuruLtd\\\/?locale=en_GB\",\"https:\\\/\\\/x.com\\\/cgchirp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kings College London - English - UK","description":"On results day, Kings College London receives thousands of calls per hour. storm\u00ae reduces the number of unanswered calls to 0.7%.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/","og_locale":"en_GB","og_type":"article","og_title":"Kings College London - English - UK","og_description":"On results day, Kings College London receives thousands of calls per hour. storm\u00ae reduces the number of unanswered calls to 0.7%.","og_url":"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/","og_site_name":"English - UK","article_publisher":"https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB","article_modified_time":"2026-02-19T15:15:57+00:00","og_image":[{"width":2560,"height":1463,"url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/CSS-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@cgchirp","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/","url":"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/","name":"Kings College London - English - UK","isPartOf":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/#primaryimage"},"image":{"@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/#primaryimage"},"thumbnailUrl":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/CSS-1-scaled.jpg","datePublished":"2022-06-17T13:11:24+00:00","dateModified":"2026-02-19T15:15:57+00:00","description":"On results day, Kings College London receives thousands of calls per hour. storm\u00ae reduces the number of unanswered calls to 0.7%.","breadcrumb":{"@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/#primaryimage","url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/CSS-1-scaled.jpg","contentUrl":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/CSS-1-scaled.jpg","width":2560,"height":1463,"caption":"CSS (1)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/customer-success-stories\/kings-college-london\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.contentguru.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Kings College London"}]},{"@type":"WebSite","@id":"https:\/\/www.contentguru.com\/en-gb\/#website","url":"https:\/\/www.contentguru.com\/en-gb\/","name":"English - UK - Content Guru","description":"","publisher":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.contentguru.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.contentguru.com\/en-gb\/#organization","name":"Content Guru","url":"https:\/\/www.contentguru.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.contentguru.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","contentUrl":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","width":"1024","height":"1024","caption":"Content Guru"},"image":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB","https:\/\/x.com\/cgchirp"]}]}},"_links":{"self":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource\/1582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/media\/6123"}],"wp:attachment":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/media?parent=1582"}],"wp:term":[{"taxonomy":"resource_industry","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_industry?post=1582"},{"taxonomy":"resource_topic","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_topic?post=1582"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_type?post=1582"},{"taxonomy":"resource_folder","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/resource_folder?post=1582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}