{"id":441,"date":"2025-02-07T10:56:30","date_gmt":"2025-02-07T10:56:30","guid":{"rendered":"http:\/\/contentguru.builtbytoast.uk\/?page_id=441"},"modified":"2026-02-10T16:24:29","modified_gmt":"2026-02-10T16:24:29","slug":"resources","status":"publish","type":"page","link":"https:\/\/www.contentguru.com\/en-gb\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"\n\n    <section class=\"block-cta toast-block no-margin no-padding\"> \n\n        \n\n\n    <div class=\"cta-wrapper\" style=\"background-color:#0c2943;color:#f8f9eb\">\n                    <div class=\"cta-bg-image\" style=\"background-image:url('https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Resources-Hero.png');\"><\/div>\n                <div class=\"container\">\n            <h1 class=\"h2\">Resources<\/h1>\n<p>Keeping you up to date with the latest advances in the industry, product releases, case studies and more<\/p>\n<p><a class=\"button white\" href=\"https:\/\/www.contentguru.com\/en-gb\/contact-us\/\">Book a Demo<\/a><\/p>\n        <\/div>\n    <\/div>\n\n    \n    <\/section>\n\n\n\n\n\n    <section class=\"block-resources toast-block no-margin padding-both\"> \n\n        \n\n    <div class=\"resources-wrapper\">\n\n        <div class=\"container\">\n\n                                    \n            <div class=\"resources-grid grid\">\n                <div class=\"resources-filter\">\n                    <h4>Filter by<\/h4>\n                                                                <div class=\"resources-filter-criteria\">\n                            <h4>Resource Type<\/h4>\n                                                            <div class=\"resources-filter-item \" data-resource-type=\"5\">\n                                    <div class=\"resource-filter-item-label\">Blogs<\/div>\n                                    <div class=\"resource-filter-item-count\">113<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-resource-type=\"13\">\n                                    <div class=\"resource-filter-item-label\">Customer Success Stories<\/div>\n                                    <div class=\"resource-filter-item-count\">20<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-resource-type=\"47\">\n                                    <div class=\"resource-filter-item-label\">News<\/div>\n                                    <div class=\"resource-filter-item-count\">97<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-resource-type=\"82\">\n                                    <div class=\"resource-filter-item-label\">Videos and Webinars<\/div>\n                                    <div class=\"resource-filter-item-count\">4<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-resource-type=\"4\">\n                                    <div class=\"resource-filter-item-label\">Whitepapers<\/div>\n                                    <div class=\"resource-filter-item-count\">54<\/div>\n                                <\/div>\n                                                    <\/div>\n                    \n                                                                <div class=\"resources-filter-criteria\">\n                            <h4>Topic<\/h4>\n                                                            <div class=\"resources-filter-item \" data-topic=\"39\">\n                                    <div class=\"resource-filter-item-label\">AI-Powered Knowledge Management<\/div>\n                                    <div class=\"resource-filter-item-count\">5<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"40\">\n                                    <div class=\"resource-filter-item-label\">Back Office Optimization<\/div>\n                                    <div class=\"resource-filter-item-count\">9<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"41\">\n                                    <div class=\"resource-filter-item-label\">Compliance &amp; Regulations<\/div>\n                                    <div class=\"resource-filter-item-count\">6<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"38\">\n                                    <div class=\"resource-filter-item-label\">CSAT Improvements<\/div>\n                                    <div class=\"resource-filter-item-count\">36<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"42\">\n                                    <div class=\"resource-filter-item-label\">Custom Integrations &amp; Solutions<\/div>\n                                    <div class=\"resource-filter-item-count\">11<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"36\">\n                                    <div class=\"resource-filter-item-label\">CX at Scale<\/div>\n                                    <div class=\"resource-filter-item-count\">32<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"44\">\n                                    <div class=\"resource-filter-item-label\">Drive Digital Transformation<\/div>\n                                    <div class=\"resource-filter-item-count\">45<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"43\">\n                                    <div class=\"resource-filter-item-label\">Employee Engagement &amp; Empowerment<\/div>\n                                    <div class=\"resource-filter-item-count\">19<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"46\">\n                                    <div class=\"resource-filter-item-label\">Lead in CX &amp; AI<\/div>\n                                    <div class=\"resource-filter-item-count\">78<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"37\">\n                                    <div class=\"resource-filter-item-label\">Mission Critical Communications<\/div>\n                                    <div class=\"resource-filter-item-count\">12<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"45\">\n                                    <div class=\"resource-filter-item-label\">Move to the Cloud<\/div>\n                                    <div class=\"resource-filter-item-count\">15<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-topic=\"83\">\n                                    <div class=\"resource-filter-item-label\">Video<\/div>\n                                    <div class=\"resource-filter-item-count\">4<\/div>\n                                <\/div>\n                                                    <\/div>\n                    \n                                                                <div class=\"resources-filter-criteria\">\n                            <h4>Industry<\/h4>\n                                                            <div class=\"resources-filter-item \" data-industry=\"49\">\n                                    <div class=\"resource-filter-item-label\">Construction, Manufacturing &amp; Property<\/div>\n                                    <div class=\"resource-filter-item-count\">4<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-industry=\"58\">\n                                    <div class=\"resource-filter-item-label\">Education<\/div>\n                                    <div class=\"resource-filter-item-count\">4<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-industry=\"53\">\n                                    <div class=\"resource-filter-item-label\">Financial Services<\/div>\n                                    <div class=\"resource-filter-item-count\">7<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-industry=\"52\">\n                                    <div class=\"resource-filter-item-label\">Government<\/div>\n                                    <div class=\"resource-filter-item-count\">18<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-industry=\"60\">\n                                    <div class=\"resource-filter-item-label\">Healthcare<\/div>\n                                    <div class=\"resource-filter-item-count\">10<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-industry=\"57\">\n                                    <div class=\"resource-filter-item-label\">Insurance<\/div>\n                                    <div class=\"resource-filter-item-count\">3<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-industry=\"59\">\n                                    <div class=\"resource-filter-item-label\">Logistics<\/div>\n                                    <div class=\"resource-filter-item-count\">4<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-industry=\"54\">\n                                    <div class=\"resource-filter-item-label\">Outsourcing<\/div>\n                                    <div class=\"resource-filter-item-count\">6<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-industry=\"56\">\n                                    <div class=\"resource-filter-item-label\">Retail &amp; Travel<\/div>\n                                    <div class=\"resource-filter-item-count\">9<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-industry=\"50\">\n                                    <div class=\"resource-filter-item-label\">Tech, Media &amp; Telecoms<\/div>\n                                    <div class=\"resource-filter-item-count\">9<\/div>\n                                <\/div>\n                                                            <div class=\"resources-filter-item \" data-industry=\"55\">\n                                    <div class=\"resource-filter-item-label\">Utilities<\/div>\n                                    <div class=\"resource-filter-item-count\">5<\/div>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"resources-results\">\n                    <div class=\"resources-ajax-area\">\n                        <div class=\"resources-listings grid\">\n                            \n                            \n                                                                                                                    <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/building-digital-independence-why-data-sovereignty-matters\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/whitepapers-3-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"whitepapers (3)\" \/>    <\/div>\n            <div class=\"resource-type\">Whitepapers<\/div>\n        <h3 class=\"resource-title\">Building Digital Independence: Why Data Sovereignty Matters<\/h3>\n    <div class=\"resource-excerpt\"><p>Data is one of the most valuable business assets. But do you know exactly where your data is stored, who has access to it, and whether you comply with increasingly strict laws and regulations?<\/p>\n<\/div>\n    <div class=\"resource-date\">April 22, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-scores-highest-willingness-to-recommend-2026-gartner-voice-of-the-customer\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/News-3-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"News (3)\" \/>    <\/div>\n            <div class=\"resource-type\">News<\/div>\n        <h3 class=\"resource-title\">Content Guru scores highest \u2018Willingness to Recommend&#8217; rating in the 2026 Gartner\u00ae Voice of the Customer for CCaaS Report<\/h3>\n    <div class=\"resource-excerpt\"><p>Content Guru has received the highest overall \u2018Willingness to Recommend\u2019 rating, with 100% of customers that left a review saying they would recommend its storm\u00ae CX platform, in the 2025 Gartner\u00ae CCaaS Voice of the Customer Report. <\/p>\n<\/div>\n    <div class=\"resource-date\">April 13, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/ccw-berlin-the-year-of-ai-roi\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/News-2-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"News (2)\" \/>    <\/div>\n            <div class=\"resource-type\">News<\/div>\n        <h3 class=\"resource-title\">CCW Berlin: The \u2018Year of AI ROI\u2019<\/h3>\n    <div class=\"resource-excerpt\"><p>CX professionals and experts from across Europe joined us in Berlin in late February as the leading CX event, CCW, got underway. Content Guru was in attendance to speak with customers and CX leaders about the topics driving the industry, including AI, data sovereignty, and cloud migration.<\/p>\n<\/div>\n    <div class=\"resource-date\">March 30, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/2026-gartner-voice-of-the-customer-for-ccaas\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/whitepapers-2-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"whitepapers (2)\" \/>    <\/div>\n            <div class=\"resource-type\">Whitepapers<\/div>\n        <h3 class=\"resource-title\">2026 Gartner Voice of the Customer for CCaaS<\/h3>\n    <div class=\"resource-excerpt\"><p>Content Guru has received the highest overall \u2018Willingness to Recommend\u2019 rating, with 98% of customers that left a review saying they would recommend Content Guru, in the 2026 Gartner\u00ae CCaaS Voice of the Customer Report.<\/p>\n<\/div>\n    <div class=\"resource-date\">March 27, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-appoints-policing-director-drive-innovation-police-public-contact\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/News-2-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"News (2)\" \/>    <\/div>\n            <div class=\"resource-type\">News<\/div>\n        <h3 class=\"resource-title\">Content Guru Appoints Experienced Policing Director to Drive Innovation in Police Public Contact<\/h3>\n    <div class=\"resource-excerpt\"><p>Content Guru has announced the appointment of Andy Day as its first Director of Policing, responsible for coordinating and driving the business\u2019s expansion in the Police sector.<\/p>\n<\/div>\n    <div class=\"resource-date\">March 25, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/ai-cx-analytics\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/whitepapers-3-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"whitepapers (3)\" \/>    <\/div>\n            <div class=\"resource-type\">Whitepapers<\/div>\n        <h3 class=\"resource-title\">Do Metrics Still Matter? The State of CX Analytics in 2026<\/h3>\n    <div class=\"resource-excerpt\"><p>Legacy metrics are fading. Discover how AI CX analytics are reshaping customer experience strategy in 2026, and what it means for your business.<\/p>\n<\/div>\n    <div class=\"resource-date\">March 24, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/blogs\/cx-ai-analytics\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/Blogs-1-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"Blogs (1)\" \/>    <\/div>\n            <div class=\"resource-type\">Blogs<\/div>\n        <h3 class=\"resource-title\">In the Era of AI Analytics, Do CX Metrics Still Matter?<\/h3>\n    <div class=\"resource-excerpt\"><p>Customer Experience is all about data; the data amassed from an individual\u2019s interactions with an organization, across every touch point. <\/p>\n<\/div>\n    <div class=\"resource-date\">March 23, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/police-contact-evolved\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/whitepapers-3-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"whitepapers (3)\" \/>    <\/div>\n            <div class=\"resource-type\">Whitepapers<\/div>\n        <h3 class=\"resource-title\">Beyond the Call: Police Contact Evolved<\/h3>\n    <div class=\"resource-excerpt\"><p>Explore how technology, leadership, and cultural change are transforming police public contact, and what the future of efficient, high-quality policing looks like.<\/p>\n<\/div>\n    <div class=\"resource-date\">March 10, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/new-japanese-country-manager-drive-next-chapter-ai-growth\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/News-2-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"News (2)\" \/>    <\/div>\n            <div class=\"resource-type\">News<\/div>\n        <h3 class=\"resource-title\">Content Guru Appoints New Japanese Country Manager To Drive Next Chapter of AI Growth<\/h3>\n    <div class=\"resource-excerpt\"><p>Content Guru has announced Masakatsu Yoneda as its Japan Country Manager.<\/p>\n<\/div>\n    <div class=\"resource-date\">March 3, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/content-guru-strengthens-global-ai-leadership\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/News-3-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"News (3)\" \/>    <\/div>\n            <div class=\"resource-type\">News<\/div>\n        <h3 class=\"resource-title\">Content Guru Strengthens Global AI Leadership in Conversational AI<\/h3>\n    <div class=\"resource-excerpt\"><p>Content Guru has become an Innovator Partner of the CDI Foundation, a non-profit organisation that represents the Conversational AI community.<\/p>\n<\/div>\n    <div class=\"resource-date\">March 3, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/news\/half-cx-leaders-expect-routine-queries-fully-automated-agentic-ai-2026\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/News-3-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"News (3)\" \/>    <\/div>\n            <div class=\"resource-type\">News<\/div>\n        <h3 class=\"resource-title\">Over Half of CX Leaders Expect More Routine Queries to Be Fully Automated by Agentic AI in 2026<\/h3>\n    <div class=\"resource-excerpt\"><p>Content Guru has released research findings that demonstrate how agentic AI will support agents and customers with CX in 2026.<\/p>\n<\/div>\n    <div class=\"resource-date\">January 6, 2026<\/div>\n\n<\/a>                                                            <a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/leading-healthcare-transformation\/\" class=\"resource-listing\">\n    <div class=\"resource-listing-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/whitepapers-3-500x400.jpg\" class=\"attachment-featured-image size-featured-image wp-post-image\" alt=\"whitepapers (3)\" \/>    <\/div>\n            <div class=\"resource-type\">Whitepapers<\/div>\n        <h3 class=\"resource-title\">Leading Healthcare Transformation: Why the NHS Needs Bold Cloud Commissioning<\/h3>\n    <div class=\"resource-excerpt\"><p>Cloud adoption was at the core of NHS England\u2019s digital transformation strategy. Cloud technologies provide unprecedented levels<br \/>\nof flexibility and innovation. They\u2019re independent of physical hardware, so can scale, update, integrate, and transform at the click of<br \/>\na button.<\/p>\n<\/div>\n    <div class=\"resource-date\">December 18, 2025<\/div>\n\n<\/a>                                                                                <\/div>\n\n                        <div class=\"resources-pagination\">\n                            \n                                                            <div class=\"resources-pagination-item active\" data-page=\"1\">1<\/div>\n\n                                \n                                \n                                                                    <div class=\"resources-pagination-item \" data-page=\"2\">2<\/div>\n                                                                    <div class=\"resources-pagination-item \" data-page=\"3\">3<\/div>\n                                \n                                                                    <div class=\"resources-pagination-item dots\">&#8230;<\/div>\n                                \n                                <div class=\"resources-pagination-item \" data-page=\"24\">24<\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n    \n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"folder":[19],"class_list":["post-441","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resources - Content Guru<\/title>\n<meta name=\"description\" content=\"We help customers around the world deliver excellent Customer Engagement and Experience through professional whitepapers, articles and industry reports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resources - Content Guru\" \/>\n<meta property=\"og:description\" content=\"We help customers around the world deliver excellent Customer Engagement and Experience through professional whitepapers, articles and industry reports.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.contentguru.com\/en-gb\/resources\/\" \/>\n<meta property=\"og:site_name\" content=\"English - UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T16:24:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cgchirp\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/\",\"name\":\"Resources - Content Guru\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#website\"},\"datePublished\":\"2025-02-07T10:56:30+00:00\",\"dateModified\":\"2026-02-10T16:24:29+00:00\",\"description\":\"We help customers around the world deliver excellent Customer Engagement and Experience through professional whitepapers, articles and industry reports.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/resources\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\",\"name\":\"English - UK - Content Guru\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#organization\",\"name\":\"Content Guru\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/CG-Logo-Dark-Blue_Outlines-1.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Content Guru\"},\"image\":{\"@id\":\"https:\\\/\\\/www.contentguru.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ContentGuruLtd\\\/?locale=en_GB\",\"https:\\\/\\\/x.com\\\/cgchirp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Resources - Content Guru","description":"We help customers around the world deliver excellent Customer Engagement and Experience through professional whitepapers, articles and industry reports.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.contentguru.com\/en-gb\/resources\/","og_locale":"en_GB","og_type":"article","og_title":"Resources - Content Guru","og_description":"We help customers around the world deliver excellent Customer Engagement and Experience through professional whitepapers, articles and industry reports.","og_url":"https:\/\/www.contentguru.com\/en-gb\/resources\/","og_site_name":"English - UK","article_publisher":"https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB","article_modified_time":"2026-02-10T16:24:29+00:00","twitter_card":"summary_large_image","twitter_site":"@cgchirp","twitter_misc":{"Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/","url":"https:\/\/www.contentguru.com\/en-gb\/resources\/","name":"Resources - Content Guru","isPartOf":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#website"},"datePublished":"2025-02-07T10:56:30+00:00","dateModified":"2026-02-10T16:24:29+00:00","description":"We help customers around the world deliver excellent Customer Engagement and Experience through professional whitepapers, articles and industry reports.","breadcrumb":{"@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.contentguru.com\/en-gb\/resources\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.contentguru.com\/en-gb\/resources\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.contentguru.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Resources"}]},{"@type":"WebSite","@id":"https:\/\/www.contentguru.com\/en-gb\/#website","url":"https:\/\/www.contentguru.com\/en-gb\/","name":"English - UK - Content Guru","description":"","publisher":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.contentguru.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.contentguru.com\/en-gb\/#organization","name":"Content Guru","url":"https:\/\/www.contentguru.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.contentguru.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","contentUrl":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2025\/02\/CG-Logo-Dark-Blue_Outlines-1.svg","width":"1024","height":"1024","caption":"Content Guru"},"image":{"@id":"https:\/\/www.contentguru.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ContentGuruLtd\/?locale=en_GB","https:\/\/x.com\/cgchirp"]}]}},"_links":{"self":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/pages\/441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/comments?post=441"}],"version-history":[{"count":0,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/pages\/441\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/media?parent=441"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.contentguru.com\/en-gb\/wp-json\/wp\/v2\/folder?post=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}