{"version":"1.0","provider_name":"English - UK","provider_url":"https:\/\/www.contentguru.com\/en-gb","author_name":"Adam Tempest-Fuller","author_url":"https:\/\/www.contentguru.com\/en-gb\/author\/adam-t-f\/","title":"Customer Contact for the Future: Why Proactive CX is the Next Step for Your Contact Center - English - UK","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"VZBv0jZPHW\"><a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/proactive-cx-in-the-contact-center\/\">Customer Contact for the Future: Why Proactive CX is the Next Step for Your Contact Center<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/proactive-cx-in-the-contact-center\/embed\/#?secret=VZBv0jZPHW\" width=\"600\" height=\"338\" title=\"&#8220;Customer Contact for the Future: Why Proactive CX is the Next Step for Your Contact Center&#8221; &#8212; English - UK\" data-secret=\"VZBv0jZPHW\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.contentguru.com\/en-gb\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.contentguru.com\/en-gb\/wp-content\/uploads\/sites\/2\/2026\/02\/whitepapers-3-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1463,"description":"In a world of instant communication, simply being available to your customers isn\u2019t always enough. As far as possible, you need to ensure that the customer\u2019s problems are solved before they have to reach out. You need proactive engagement."}