Last week, Content Guru returned to Customer Contact (CC) Expo for the third year running, exhibiting the latest advancements in Customer Engagement and WebRTC technologies.

Renowned as Europe’s leading exhibition and conference for contact centre and customer service professionals, the 2016 event welcomed over 5,000 leading buyers and decision makers from a variety of sectors and global locations to experience the latest in transformative contact centre solutions.

CC Expo 2016 From its new-look stand and central networking bar location, the Content Guru team showcased the multi-channel capabilities of its award-winning customer engagement suite, storm® CONTACT™, as well as its latest integration with WebRTC technology. This pioneering browser-to-browser solution delivers enhanced collaboration across multiple channels including screen sharing as well as person-to-person video and voice calling.

webrtc and customer engagement presentation

Richard Manthorpe, Project Management Team Leader, delivered a keynote speech within the event’s Integration Solutions Theatre on how Customer Engagement and WebRTC technologies are set to transform the contact centre industry by 2020 in line with rising customer demand for proactive, personalised and ‘always-on’ communications across all channels.

Manthorpe said: “The advent of customer engagement and WebRTC technologies represents an important step in the evolution of the contact centre. With the proliferation of channels and devices, consumers and citizens now expect instant communications wherever they are, whenever they choose and through whichever channel is most convenient to them – and their expectations when interacting with business or government are no different. Technologies such as WebRTC are exciting, as communicating can now be as simple as opening a browser and clicking a button.”

CEO Sean Taylor added: “It was fantastic to be part of CC Expo for the third year running and to showcase the latest advancements in our storm product portfolio. With WebRTC adoption set to soar over the next few years, it was great to be able to demonstrate how this pioneering new technology can already make an impact today through the storm platform. This is a technology that has gone from future possibility to present-day reality in the course of just one year, and that’s really exciting to have seen. We look forward to re-engaging with CC Expo, and demonstrating next year’s latest product innovations, in 2017.”

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October 7, 2016
Category: News