- Case Studies
- About Us
Content Guru is dedicated to giving back to the local community and supporting wider national and international causes.
The Redwood Technologies Group, consisting of Content Guru and its sister company Redwood Technologies, is proud of its Berkshire origins, and frequently contributes to charities and initiatives from around the county, ensuring that the local area profits from its own success as a company. As a business that operates on a world-wide scale, Content Guru is also dedicated to making a difference globally, and supports both local and international charities.
Pride of Bracknell Forest Awards
The Pride of Bracknell Forest Awards recognise the high achievers and unsung heroes of Bracknell Forest, highlighting the very best and brightest people in the borough, from teachers and volunteers to teams, charities and businesses.
Along with sister company Redwood Technologies, Content Guru has shown support for the awards for a number of years and, since 2016, has been the lead sponsor and organizer of the Awards.
Soldiering On Awards
The Soldiering On Awards provide national recognition for the exceptional achievements of those working with and within the Armed Forces Community, and aim to encourage backing for vital support networks, such as those required to combat psychological damage sustained in the field.
The Redwood Technologies Group will sponsor the awards in 2018, and have previously sponsored the ‘Healthcare and Rehabilitation’ category in March 2017.
Armed Forces Covenant
Content Guru was honoured with a bronze award from the Armed Forces Covenant Employer Recognition Scheme (ERS).
The ERS recognizes commitment and support from UK employers for defence personnel who serve, or have served, in the Armed Forces, as well as their families. The bronze award recognizes employers who pledge their support for the armed forces and are open to employing reservists, veterans (including the wounded, injured and sick), cadet instructors, and military spouses and partners.
Slough Voluntary Sector Awards
The Slough Voluntary Services Awards celebrate the work of charities and voluntary groups who make a difference in Slough and its surrounding community. Redwood Technologies sponsored the awards in November 2016.
Berkshire Community Foundation
Berkshire Community Foundation (BCF) is a charitable organisation that brings members of the county’s community into contact with the local initiatives and groups that they would like to support, making sure that their donations are as effective as possible in helping those most in need. BCF raises funds and makes grants to local charities and community groups across Berkshire, addressing issues such as child poverty, unemployment, social isolation and homelessness.
In June 2010, the Redwood Technologies Group set up a dedicated fund to support local charities and collaborated with the BCF to create the Redwood Technologies Grassroots Fund, which makes grants to support a wide range of local initiatives and community organisations. Through the Grassroots Grants scheme, the UK government matches donations made to the fund pound-for-pound.
The Redwood Technologies Grassroots Fund’s creation was marked by the presentation of a cheque for £10,000 to Richard Griffith-Jones, Chairman of the Berkshire Community Foundation, and Joanne Stokes, former Development Director at BCF, who currently works as a Project Manager at Content Guru.
Business Philanthropy Club
Content Guru is a Founder Member of the Berkshire Community Foundations’ Business Philanthropy Club (BPC), which is a vehicle for businesses to give effective and targeted funding to grassroots organizations and projects in their local communities.
As part of its commitment to working with the BPC, Content Guru has delivered extensive support through sponsorship, networking, and marketing assistance to the Club, helping it to experience rapid growth. Content Guru regularly sponsors BPC executive dinners, which bring together current and prospective members to help increase the impact of its activities.
Youthline is a local charity dedicated to providing a free confidential counselling service to young people aged 12-25. The organisation has operated this service in the Bracknell area for over 28 years. Its aim is to provide a service that empowers young people to cope with their individual challenges in a healthy and productive way which benefits the young person, their families, friends and residents in the surrounding area.
Youthline offers a safe and supportive environment with a team of counsellors – all who have had a criminal record check, are professionally supervised, and are continuously updating their skills.
Young people attend counselling for support with issues such as anger, anxiety and stress, as well as low mood, self-harm, bereavement and self-esteem. The aim of counselling is to prevent any difficulties from escalating, enabling them to stay in school and focus on their education.
In 2015, Redwood Technologies and BCF donated a grant of £1,500 towards core costs, enabling the charity to continue to provide confidential counselling to local secondary schools. The schools reported back on positive outcomes from the counselling, such as better attendance and achievement, as well as better relationships and coping mechanisms.
involve is a charity which provides support for a range of local voluntary, community and faith groups in Bracknell Forest and the Wokingham Borough.
The Redwood Technologies Group supports involve through making donations and sponsoring events, such as its annual Christmas Parties.
involve Volunteer Passports
The Redwood Technologies Group donated volunteer passports and lanyards to involve to support their Volunteer Passport Scheme which supports training, funding advice and volunteering in the Bracknell area.
Befrienders Christmas Party
involve’s befriending service sets up isolated members of the community with amicable volunteers. Since its foundation in 2009, the scheme has helped around 300 people to connect with their community and make new friends.
Redwood Technologies supports the Befrienders Christmas party every year, helping to bring together befrienders and befriendees for festive food, entertainment and good company in an effort to address the issue of social isolation.
InnerSense is a Ravenswood-based charity which provides multi-sensory creative arts workshops for people with learning disabilities, allowing them to improve their communications skills and confidence.
Autumn Adventures – October 2015
The Redwood Technologies Group and BCF gave InnerSense a grant, enabling the charity to run a series of ‘Autumn Adventures’ workshops.
BCF Mental Health Showcase
BCF ran a campaign in 2017 to raise money for charities who help people across Berkshire to deal with isolation an loneliness.
The Redwood Technologies Group worked on a video about the results and impact of the campaign, which was shown at the BCF Mental Health Showcase on 7th March 2017.
British Red Cross
The British Red Cross is the United Kingdom branch of the respected and impartial humanitarian organisation, the International Red Cross and Red Crescent Movement. Well-known for its role in delivering crucial aid worldwide, the British Red Cross also helps people in crisis domestically, as part of its integrated response strategy around global conflicts, natural disasters and other emergencies. The British Red Cross also helps people locally, for example in the Berkshire region, where the charity provides a range of health and support services to people of all generations.
The Redwood Technologies Group has a history of ongoing support for the charity and makes regular donations, marking the British Red Cross as its primary international charity.
Latest donation – 1st July 2016
On Friday 1st July, Redwood Technologies made a donation of £10,000 to the British Red Cross, marking its latest contribution in a long history of ongoing support for the charity. Company Founders Sean Taylor and Martin Taylor presented the cheque to Berkshire representatives of the medical charity at Redwood’s UK headquarters in Bracknell.
Redwood’s most recent donation will go towards the Red Cross’s efforts in the Berkshire region, where the charity provides a range of health and support services to people of all generations. This includes providing volunteer first aid support at local events, delivering first aid training, helping those who have recently been discharged from hospital to regain independence, offering vital support for those affected by crisis by providing transport for medical appointments and daily essential needs, and giving front-line support in the event of natural disasters, such as fire and floods.
The PiXL (Partners in Excellence) Edge is an innovative life skills programme for young people, providing them with the opportunity to carry out internships at local businesses. The scheme enables young people to develop the life skills and attributes that employers look for, whilst also giving them an additional qualification to run alongside their academic successes.
The Redwood Technologies Group works with Bracknell’s Garth Hill College, providing internships in its Administrative and Marketing departments. Students from the College are able to get involved with key projects in the business, making a difference for both themselves and Redwood.
King’s College London
King’s College London is one of the world’s leading research universities. Along with sister company Redwood Technologies, Content Guru has supported the university since 2013 through the sponsorship of annual academic prizes.
The ‘Content Guru Prize for Best Performance in Strategic Management’ rewards the work of the highest achieving final year student in the College’s Department of Management studying BSc (Hons) Business Management. The annual prize-giving ceremony sees the winner presented with a trophy, engraved with the College crest, in addition to a solid silver medal inscribed with the recipient’s name. Each prize-winner will also be rewarded for their hard work by a generous grant of £1000, funded from Content Guru’s contributions to the College.
The Redwood Technologies Group was awarded the ISO 14001:2004 certification for its Environmental Management System (EMS) in 2019.
The ISO 14001 standard aims to help businesses of any size across any sector to continually improve their environmental performance, whilst also complying with environmental legislation. Content Guru demonstrated environmental management by reducing waste and minimizing resource consumption to prevent pollution, as well as adhering to strict recycling policy and training employees on how to be more environmentally aware.
The Queen’s 90th Birthday Street Party
In June 2016, Redwood Technologies sponsored Wokingham Town Council’s street party in honour of the Queen’s 90th birthday.
Hundreds of people attended the day-long royal celebration, with highlights including the annual civic parade, an international food market and Wokingham’s inaugural ArtFest. The evening saw the annual International Street Concert return with a Commonwealth theme in honour of the Queen’s birthday.
The Queen’s Diamond Jubilee Street Party
The Redwood Technologies Group was among the sponsors of a four-day event celebrating Queen Elizabeth’s Diamond Jubilee that took place in Wokingham in 2012.
A donation from Redwood Technologies helped fund an exhibition of photos of previous royal celebrations in Wokingham, as well as a free-admission lunchtime concert held on the day of the Jubilee.
In keeping with its communications activities, Redwood sponsored the sound system for the Jubilee concert that featured music from all six decades of the Queen’s reign. The concert was preceded by a communal lunch in Wokingham town centre where tables and chairs were set up for over 1,000 people to eat together. The event mirrored hundreds of similar street parties that took place all over the country.
The Redwood Lecture
On Wednesday the 9th of March 2016, the Redwood Technologies Group held its first annual Lecture at the Coppid Beech Hotel in Bracknell. The event comprised an evening of fine food, wine and insights from a leading keynote speaker.
More than 50 colleagues attended the evening and were joined by guests from local organisations such as Bracknell and Wokingham College, Garth Hill School and Bracknell Athletics Club.
Journalist, author, broadcaster and ex-international table tennis champion, Matthew Syed, took to the stage to deliver an inspiring lecture on ‘The Growth Mindset’, which explored the importance of learning from mistakes and having a positive attitude towards failure in the route to success.
Attendees went home with a copy of Matthew’s latest book ‘Black Box Thinking: The Surprising Truth About Success’ to read up further on his thought-provoking ideas.
The third annual Redwood Lecture took place on Wednesday 22nd March 2017 and saw Digby Jones, Lord Jones of Birmingham deliver a keynote speech about socially-responsible business.
Thames Valley Police Cadets
The Redwood Technologies Group showed its support for the local emergency services when it donated £5,000 to the Bracknell and Wokingham division of the Thames Valley Police Cadets.
The cadets scheme aims to give young people between the ages of 13 and 18 from all walks of life the opportunity to develop their individual qualities and skills through a structured programme. Supervised by cadet leaders, volunteers are able to get involved in crime and neighbourhood policing initiatives, partnership public safety campaigns and community events.
By giving young people a voice in local policing practices and enabling them to make a difference within their local communities, the scheme enhances the relationship between police and public, whilst also giving young people from disadvantaged backgrounds a new opportunity to contribute in a valuable way to their local community. The scheme can also act as a stepping stone for those wishing to progress into the police force in the future.
The Group’s donation has already gone towards funding Redwood-branded polo shirts for the local cadet force, and will later be used to support the provision of laptops, combat trousers, projectors, banners, gazebos and the integration of new technologies.
Swallowfield Community Responders
Swallowfield Community Responders (SCR) are a first response service for medical emergencies in South Berkshire, run by South Central Ambulance Service. When a 999 call is made in the local area, a SCR ambulance-liveried 4×4 will be dispatched, when appropriate, alongside a standard ambulance.
With any life-threatening condition, the first 10 minutes is the most crucial time – and with a fleet of ambulances and specially-trained volunteers, SCR helps to save lives.
In 2012, a donation of £1,000 by Redwood Technologies and a further £2,000 from BCF went towards buying a new 4×4 for the Swallowfield and Spencers Wood Community First Responders. Serving rural areas near Redwood’s corporate headquarters in Berkshire, the 4×4 will be used to reach medical emergencies and provide advanced first aid techniques proven to increase chances of survival.
The life-saving vehicle was purchased with donations made by local commercial organisations like Redwood, as well as a £10,000 grant from The National Lottery Fund and contributions from local parish councils
Pinewood F.C. is a Bracknell-based football club which caters for boys and girls of all abilities. Redwood Technologies has sponsored the club’s under 11’s team Pinewood Panthers, providing all children with new football strips.
BCF Charity Bike Ride 2018
On Saturday 2nd September, a Content Guru UK team completed a 100-mile bike ride to raise money for the Berkshire Community Foundation (BCF).
Eight colleagues from Content Guru completed the Marlow Red Kite Ride sportive, which takes place annually, guiding riders through the picturesque Chilterns region.
The cyclist group received over £700 in sponsorship in aid of the BCF which fundraises for, and makes grants to, local charities and community groups across Berkshire.
Sean Taylor, Global CEO of the Redwood Technologies Group, commented:
“As a trustee of the Berkshire Community Foundation, it is fantastic to see colleagues actively involved in fundraising for such a worthy local cause. I would like to congratulate the group on their achievement and look forward to seeing how this money will help the local area.”
Ride to the Somme
The Soldiers, Sailors, Airmen and Families Association (SSAFA) is a UK charity that provides lifelong support to serving men and women, as well as veterans and their families or dependents. SSAFA supports regulars and reserves across the three services and their families, including anyone who has completed National Service. They are all entitled to lifelong support from SSAFA, no matter how long they have served.
On 30 August 2017, a team of 140 from SSAFA completed ‘Ride to the Somme’, a cycling challenge which saw the team cycle over 200 miles in 3 days in memory of the cycling soldiers that fought and fell during the Battle of the Somme in 1916.
The Redwood Technologies Group donated £100 to the event in support of the challenge.
Bracknell Athletics Club
In February 2016, Redwood Technologies CEO Sean Taylor became the President of Bracknell Athletics Club, taking over from the President of 30 years, John Nike.
Redwood Technologies has supported the Club for over a decade by sponsoring the annual Young Athletes Open Meeting, which takes place in March.
The meetings are held at the John Nike Stadium of Bracknell Leisure Centre and bring together promising young athletes and Olympic hopefuls from the local area and surrounding districts, giving them an opportunity to show off their sporting skills and talents. Athletes aged between 9 and 16 can compete in a number of track and field events, such as running, long jump, high jump, javelin and hammer throw.
In 2017, the Redwood Technologies Group donated £15,000 to the Club which enabled them to purchase photo finish equipment.
Berkshire County Cricket Club
Redwood Technologies has shown its support for up and coming young cricketer, Kishore Naha, enabling Kishore and other local youngsters from the area to buy specialist equipment including a bowling machine to help with coaching.
Despite being young in his years, Kishore is already showing his potential to go far in the cricketing world, having represented Berkshire County since the age of 8 and having been identified by The Cricketer as ‘one to watch’. Berkshire County won the most recent Shrewsbury Festival, which also saw Kishore take the most wickets of any player.
Speaking about the sponsorship, Kishore said: “The support from Redwood Technologies is a total surprise and I am very thankful that they have chosen to sponsor me. I can’t wait to use the machine as I work on my batting skills. My ambition is to be a professional cricketer and this support makes me even more determined to fulfil my dreams.”
In 2012, Redwood Technologies helped to sponsor a team of cyclists from KPN who took part in the annual Alpe d’HuZes challenge, aiming to raise money to fight cancer by cycling through a gruelling alpine course.
Alpe d’HuZes is a Dutch charity that raises sponsorship money from cyclists who aim to reach the French ski resort of Alpe d’Huez six times in one day. On each leg of the challenge, staff from KPN covered a distance of 14km as they climbed 3,670 ft on an average 7.9% incline.
Redwood Technologies and Content Guru sponsored the team as part of their partnership with KPN. At the end of the summer, the UK cloud specialist and the Dutch telco giant will offer cloud services from a platform built using hardware and software developed by Redwood Technologies.
Bracknell Half Marathon
Redwood Technologies has sponsored Bracknell’s Half Marathon for a number of years, with many Redwood colleagues taking part in the race. The 13.1 mile course starts and finishes in Bracknell’s Lily Hill Park.
Bracknell’s Executive Member for Leisure Services, Councillor Iain McCracken, spoke of the event in 2005:
“The race has become a very important part of the local community’s sporting calendar, but cannot take place without commercial sponsorship. I therefore cannot over-emphasise the value of Redwood’s contribution to this event.”