content guru sure product

Content Guru

storm - the communications integration platformTake complete control of your customer interactions across every channel

storm is the integrated mass communications platform from Content Guru. It makes sense of the noise of customer interactions hitting your communications channels from every direction. It allows you to create processes that transcend silos of technology – databases, networks, media – to give you end-to-end control over every aspect of your customer relationships.

  • Reduce contact centre queues and smooth peaks in call traffic – save money, improve customer satisfaction
  • Use proactive communications to strengthen loyalty, add value and reduce churn
  • Blend multiple channels – voice, SMS, web, video – to create effective, personalised mass communications
  • Rapid development and implementation of specialist call flows and personalised mass interaction services
  • Collect, view and act on key metrics in real time

Avoid capital costs and add value with storm services in the cloud

storm offers a continuously growing portfolio of specialist services delivered via the Software-as-a-Service (SaaS) model. You can introduce intelligent new services rapidly, without investment in dedicated equipment or in-house development and management capabilities.

  • Integrate diverse CRM databases and link to CTI for comprehensive management and analysis of customer interactions across multiple channels
  • Direct service creation and management through an intuitive, web interface; respond in minutes to changes in demand and traffic
  • Include machine-to-machine interaction – telemedicine, utility metering, vehicle location tracking and more – monitored through a single, graphic dashboard management interface
  • Work with storm consultants to create bespoke solutions and services, or adapt existing storm-based solutions to meet specific organisational needs

One platform, many solutions

Examples of storm services currently deployed include:

  • Proactive notifications for utilities, alerting customers to outages or planned works – reduces sudden inbound peaks and call queues
  • Intelligent IVR and call routing for banks to automate routine interactions and improve the customer experience, including SMS-based queue avoidance services
  • Secure automated payment (PCI DSS compliant) for online retailers, improving agent productivity and protecting customers against fraud
  • Mass alerting services for local authorities – foul weather, traffic disruption, planned engineering works etc – helping to do more with less

Find out more

storm is Europe’s largest mass interactive communications platform. It has a proven track record of 99.999% availability and is based on technology deployed in more than 60 countries. Its graphical interface and intuitive service creation environment give users direct, real-time control over the services they have deployed.

For more information about storm, call +44 (0) 1344 852 350