This year, in order to mark the centenary of the outbreak of the First World War, the ‘Blood Swept Lands and Seas of Red’ charity campaign is planting 888,246 ceramic poppies around the Tower of London. Each one represents a member of the British or Colonial military forces who fell during the War and costs £25 each, meaning the fundraising campaign could bring millions to service charities.

Potential donors register interest in buying a poppy after the plantation through an intuitive multi-channel voice and web service, powered by Content Guru’s “Communications Integration Platform”™, storm. A national media publicity campaign, featuring HRH the Duke and Duchess of Cambridge and Prince Harry, generated over 15,000 enquiries and orders across voice, email and web within two weeks, with the platform automatically scaling to seamlessly handle this demand.

The service was created by storm reseller partner Echo Managed Services, after being chosen to run the campaign’s contact centre. Through the storm platform’s intuitive multi-channel service builder, Echo constructed and provisioned a tailor-made service, which was swiftly rolled out. Intelligent automated contact centre technology ensured that orders could still be processed even when Echo’s team of agents had become fully occupied with handling enquiries, and maximising the number of charitable payments received.

Sean Taylor, Managing Director of Content Guru, commented: “It is an honour to be involved with such a project. It is almost impossible to grasp the scale of so many British and Colonial citizens making the ultimate sacrifice. It is important that we do not forget such a monumental period in world history and I’m glad we can use our communications capabilities as part of the process of remembering.”



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October 30, 2014
Category: News