On Friday 18th November, the mass payment handling capacity of the storm® platform was put to the test as millions of people tuned in to watch the 2011 BBC Children in Need Appeal, broadcast on BBC1.
The event set a new record for the largest on-the-night sum ever raised for the charity, in excess of £26m, which will fund projects to support disadvantaged children all around the UK. With over £1m of these donations being taken through storm’s Payment Card Industry Data Security Standard (PCI DSS) accredited automated payment service, Content Guru was proud to be part of such a special occasion.
As the largest platform for phone-based payments in Europe, storm was able to support in processing the hundreds of thousands of calls which came flooding into the donation hotline. The platform has also been audited by the BBC’s Interactivity Technical Advice and Contracts Unit (ITACU) to guarantee compliance with the required standards of data security.
GFM, an agency specialising in mass interactive media response, used storm as a key element of their solution for BBC Children in Need. Rob McLaughlin, Technical Sales Support Manager for GFM, commented on the challenges of ensuring the smooth running of this unique event:
“With one-off live fundraising events such as BBC Children in Need, it is absolutely critical that everything goes off without technical issues. If the viewer is inconvenienced or delayed at all when they’re trying to donate, they can lose patience quickly. We need to be able to take payments automatically then and there.”
Louise Duffield, Head of Operations at BBC Children in Need praised the performance of the platform:
“The capability and simplicity of storm’s payment handling process, and the reliability of the platform even during massive peaks in demand, means we can make it as easy as possible for people to be generous.”
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