Timing is crucial when you are planning your next move. The trouble is, the more painstaking and detailed the research, the longer it takes to complete. There’s even a risk that by the time you respond to the findings of your investigations, public opinion, attitudes and expectations have moved on.
Out-of-date information leads to poor decision-making and lost opportunities. If your competitors have more current data than you do, their product offering and their messaging will be more relevant than yours, allowing them to take your market share. And if you truly fall behind, you risk frustrating your existing customers, leading to higher churn rates and lost revenues.
The storm solution
storm ASK lets you receive, monitor and analyse input from your customers in real-time. This means you can use storm for all your surveying requirements.
storm requests, collates and makes sense of the data for you. This reduces the cost of gathering regular customer feedback. It also enables you to ask people for their views more often, and in more detail, helping you to stay ahead of the curve instead of chasing the latest trend.
ASK allows you to build lasting relationships with your customers, improving your service and saving you money simultaneously.
- Make better decisions, based on more up-to-date information.
- Capitalise on new opportunities by getting there ahead of the competition.
- Stay close to your customers and react quickly to any problems, building relationships which last.
- Cover the full range of communications channels to ensure you gather opinions from a variety of demographics.
- Get new ideas out into the marketplace faster, run pilots and determine effectiveness in minutes, not months.
- Improve the efficiency of all your business-as-usual feedback gathering processes.