Content Guru at work in Utilities
You have millions of customers. But you also have more than one relationship with each customer.
Your customers have so many different ways of communicating with you, it is almost impossible to manage each individual relationship effectively and consistently. They may connect via your website on one day, from a mobile the next day, and via email the day after that. They also have access to Twitter, social networking sites like Facebook, and a growing tangle of other channels.
Track every personalised contact
The first challenge for you is to make sure they get the same personalised experience no matter how they communicate with you, and to track and log every contact efficiently. The second challenge is to find the most effective channel when you want to contact them.
Reduce churn through improved service
Content Guru meets both challenges and delivers affordable, practical solutions. Better still, it allows you to introduce completely new ways of communicating with your customers, as well as a host of other services that will help you to add real competitive value to your service offerings.
- Build customer loyalty
- Increase revenues
- Win new customers
Key benefits for utility companies
- Use Content Guru services to differentiate your proposition from competitor offerings. Useful new services give your customers more reason to stay loyal, or to switch to you from a competitor, as well as allowing you to generate new streams of revenue.
- Content Guru services are hosted, so you do not have to invest capital in purchasing them. You simply pay a hosting and management fee, making it easy to budget and plan your expenditure.
- You have complete control over your Content Guru services, through a familiar web-based interface that is easy to use. You can set up a campaign and measure its effectiveness from your desktop, or even from a laptop on the move.
- Content Guru services allow your organisation to be highly responsive and agile, reacting quickly to opportunities and emergencies. If there is a loss of service, or you want to be first to market with a new product or service, Content Guru can get your message to millions of people in a matter of minutes.
- You can communicate with each one of your customers on their own terms, via the channel that suits them as individuals. You have more chance of getting your message through, and your service is more personalised.