Content Guru in Retail
Ideas that work
Here are just a few examples of Content Guru services that can add real value to your promotional campaigns and customer relationship management activities:
The Propensity Index
Content Guru’s unique database and analytics engine that allows richer, more effective profiling of your customers, based on actual behaviour.
- Segment your databases using your customers’ behaviour, weighted proven against national indicators
- Pre-profile your data against authorised credit scoring files to target offers precisely according to the ability to buy
- Transaction-by-transaction updating means your data is continuously refined – the more they spend, the more you learn about them, so the more you can get them to spend…
SHOUT™
Instant, mass broadcasting of special promotions to targeted groups of customers.
- Generate geographically targeted campaigns focusing on clusters of stores
- Time promotions to the minute – create lunchtime offers that run from 12 noon to 2pm
- Track responses contact-by-contact to refine future targeting of campaigns
- Provide low cost, high impact support for local stores
ASK™
Rapid response market research and attitude surveys. Gain an instant snapshot of selected markets and gauge the impact and effect of communication campaigns, or the introduction of new lines.
- Make it quick and easy for people to respond
- Generate responses from large samples
- Collect, collate and analyse data within minutes
- Refine new ideas as they are developed, to reflect current tastes and expectations
NUDGE™
Proactive reminders for time-sensitive processes. Use texts and email to notify customers when ordered items have arrived, or new stock has come in.
- Quick, unobtrusive value-added service keeps customers informed
- No need to make time-consuming and costly phone calls
- Ideal for last minute end-of-season incentives – sale ends tomorrow/today/at 5pm!
- Use NUDGE to remind customers that warranty periods are expiring, or to renew coverage
MASK™
Unifying message recording and forwarding. Provide an efficient central point of contact for store networks.
- A single point of contact for customers
- Messages forwarded to local stores with automated alerting, reminder and follow-up
- No contact centre required – can operate as a standalone service
- Sophisticated call recording allows for improved quality control and audit trailing
STEER™
Versatile IVR and call routing for customer service centres, using advanced speech recognition. Callers can be greeted with a natural, engaging voice that blurs the line between automation and human interaction.
- Treat people like people, with a responsive, intuitive service
- Reduce call routing errors, saving time and cost
- Gather essential information at the first contact, with no need for repetition
- Customer loyalty is improved and brand values are protected