Content Guru at work in Retail
We are exposed to more than 3,000 marketing messages every day. Cutting through that kind of noise is a big ask – but there are technologies that can deliver your message under the radar and straight to the front of your customers’ minds.
Multi-channel convergence with total control
Content Guru converges today’s mass of communications channels – text messages, social networks, Twitter, email, smart phones, digital TV and much, much more – onto a single manageable platform. It gives you total control over all the ways your customers choose to interact with you, and allows you to reach them in the ways that they prefer.
Cost-effective, accountable campaigns
With Content Guru , your promotions have deeper impact, your responsiveness to customer needs is almost instinctive, and you can track the cost-effectiveness of every campaign minute-by-minute, contact-by-contact. You can allow customers to purchase whenever the impulse strikes – even glancing out of a train window at a poster on a station platform. Customers can be online via their mobiles, downloading promotional vouchers before the train has left the station. Better still, they can bring their mobiles to the next store they are near and redeem their vouchers on the spot.
Close personalisation, reduced churn
And you don’t have to wait for them to act. Content Guru services can integrate with your databases to allow more highly targeted, instant promotions than ever before. It means that when your customers flick through their sheaves of “loyalty” cards, they will pick yours because you can give them better, more personalised incentives to shop with you.
We already have 24-hour shopping. Now Content Guru allows your stores to extend beyond their walls to reach your customers wherever they happen to be, whenever they are ready to spend.
- Make your brand dominant
- Open new revenue streams
- Keep customers coming through your doors, not your competitors’
Key benefits for Retail
Here are the main benefits that Content Guru offers your business:
- You can communicate with each one of your customers on their own terms, via the channel that suits them as individuals. You have more chance of getting your message through, and your service is more personalised.
- You can make advanced mobile services a key element of your retail proposition; customers can receive offers direct to smart phones and localised special promotions can be timed to the minute.
- Content Guru unites multiple interactive communication channels on a single platform; you can manage and track communications from mobiles, landlines, websites, social networking sites, instant messenger services, SMS and MMS messages, email and interactive television.
- The vast and versatile data capture and management resources of Content Guru allow you to collect and analyse richly detailed customer profiles, allowing precise targeting and tracking of promotional activities.
- You have complete control over your Content Guru services, through a familiar web-based interface that is easy to use. You can set up a campaign and measure its effectiveness from your desktop, or even from a laptop on the move.
- Content Guru services are hosted, so you do not have to invest capital in purchasing them. You simply pay a hosting and management fee, making it easy to budget and plan your expenditure.