Content Guru for Online organisations
Ideas that work
Here are just a few examples of Content Guru services that can add real value to your promotional campaigns and customer relationship management activities:
SHOUT™
Instant, mass broadcasting of special promotions to targeted groups of customers.
- Generate targeted campaigns focusing on specific customer segments – anything from men over 50 to frequent flyers to particular cities
- Time promotions to the minute – create tactical offers that run for an hour or even less, to drive instant response
- Track responses contact-by-contact to refine future targeted campaigns
ASK™
Rapid response market research and attitude surveys. Gain an instant snapshot of selected markets and gauge the impact and effect of communication campaigns, or the introduction of new services.
- Make it quick and easy for people to respond
- Generate responses from large samples
- Collect, collate and analyse data within minutes
- Refine new ideas as they are developed, to reflect current tastes and expectations
NUDGE™
Proactive reminders for time-sensitive processes. Use texts and email to notify customers when promotions are coming to an end, or to remind them about booked services such as rail travel or cinema tickets.
- Quick, unobtrusive value-added service keeps customers informed
- No need to make time-consuming and costly phone calls
- Ideal for last minute incentives – offer ends tomorrow/today/at 5pm!
- Use NUDGE to remind customers that warranty periods are expiring or to renew coverage
LOCK™
Automatic secure payment processing. Allow customers to pay by debit or credit card without giving details to an agent, or entering sensitive financial data onto your systems.
- Completely secure service, hosted away from your servers
- Builds customer confidence and encourages them to pay online or over the phone
- Frees contact centre agents to deal with more complex queries
- PCI/DSS compliant
SURE™
Automated identification and verification. Personalise
automated greetings and conduct robust identity checks before registering a new customer or connecting them to a call center agent.
- Reduce costs by automating standard processes
- Provide an improved and more secure customer experience
- Reduce pressure on agents
- Integrates with payment systems to eliminate agent intervention
STEER™
Versatile IVR and call routing for customer service centres, using advanced speech recognition. Callers can be greeted with a natural, engaging voice that blurs the line between automation and human interaction.
- Treat people like people, with a responsive, intuitive service
- Reduce call routing errors, saving time and cost
- Gather essential information at the first contact, with no need for repetition
- Customer loyalty is improved and brand values are protected