Content Guru in the Media business
Ideas that work
Here are just a few examples of Content Guru services that can transform marketing campaigns and create new sources of advertising revenue.
The Propensity Index
Content Guru ’s unique database and analytics engine that allows richer, more effective profiling of your customers, based on actual behaviour.
- Segment your databases using your customers’ behaviour, weighted proven against national indicators
- Pre-profile your data against authorised credit scoring files to target offers precisely according to the ability to buy
- Transaction-by-transaction updating means your data is continuously refined – the more they spend, the more you learn about them, so the more you can get them to spend…
SHOUT™
Instant, mass broadcasting of special promotions to targeted groups of customers.
- Generate geographically targeted campaign
- Time promotions to the minute – create lunchtime offers that run from 12 noon to 2 pm
- Track responses contact-by-contact to refine future targeting of campaigns
ASK™
Rapid response market research and attitude surveys. Gain an instant snapshot of selected markets and gauge the impact and effect of communication campaigns.
- Make it quick and easy for people to respond
- Generate responses from large samples
- Collect, collate and analyse data within minutes
- Refine new ideas as they are developed, to reflect current tastes and expectations
TRADE™
Instant advertising response management, generating higher revenues and improving customer service
- Strong competitive advantage, with a compelling proposition
- Protect and grow market share
- Exploit multiple channels to grab reader/viewer attention
- Reduce contact centre costs by automating sales and content management
LOCK™
Automatic secure payment processing. Allow classified advertisers to pay by debit or credit card without giving details to an agent, or entering sensitive financial data.
- Completely secure service, hosted away from your servers
- Builds customer confidence and encourages them to pay online or over the phone
- Frees contact centre agents to deal with more complex queries
- PCI/DSS compliant