Content Guru at work in the Media business
You only have to count the votes for shows like The X-Factor and Strictly Come Dancing to know that television is still an incredibly powerful mass marketing channel. And if you want more scientific evidence, AA/WARC figures show an increase in advertising revenues of almost 10% for 2010. But the role of television has changed dramatically – it’s now one channel among many where the first requirement is not just to deliver messages, but to engage in rapid interaction on a huge scale.
Mass interactive capacity with total control
When your audience is interacting via so many channels – text messages, social networks, Twitter, email, smart phones, digital TV and much, much more – you need massive capacity and complete control. Content Guru gives you the intelligent and stable platforms you need to manage today’s multi-channel, mulitmedium interactive relationships. We can also give you an array of dedicated services that you can use to build integrated, effective campaigns across broadcast, online and printed media.
Cash with compliance
Televotes, competitions and quizzes have become key sources of additional income for many broadcasters. Content Guru has a proven track record of working successfully within the rigorous regulatory regime to deploy systems that are compliant and customer-friendly, while maximising revenues. Our clients include the BBC, ITV, Five, S4C and Sky, and our storm® platform is audited by Deloitte for integrity and compliance. We also have a strategic alliance with ionoco, the world-leading broadcast technology provider of game play, control and graphics systems for TV (see the News section for details).
Integrated multi-channel campaigns
The marketing mix has become almost as unfathomable as the recipe for Coca Cola. The journals, blogs and white papers are full of debate about how to weave social networking, mobile, Twitter and other digital channels into traditional marketing communications plans. The fact is, it’s too early in the game to draw firm conclusions about what really works, and how.
All you can do is rely on creating brilliant, effective content, and delivering it through a mix of co-ordinated channels – with, crucially, the technologies in place to track response and effectiveness from moment to moment. Which is where Content Guru comes in, because we have the technologies, the speed and the capacity to handle this kind of integrated campaign on a huge scale.
- Blend outdoor, press, TV and direct mail with digital interactive TV, online, mobile and other channels
- Make every channel an interactive channel
- Measure campaigns in granular detail, in almost real-time
- Amend messaging on-the-fly to boost response
Key benefits for Media businesses
Here are the main benefits that Content Guru offers your business:
- For broadcasters, Content Guru technology delivers huge capacity, stability and compliance for interactive programming, including televotes, fundraisers, competitions and quizzes.
- We also have a growing expertise in format development; we are pioneers of interactive broadcast services and have enabled some groundbreaking mass calling events, including the ITV/ComRes instant polls after the election leadership debates.
- Content Guru unites multiple interactive communication channels on a single platform; you can manage and track communications from mobiles, landlines, websites, social networking sites, instant messenger services, SMS and MMS messages, email and interactive television.
- The vast and versatile data capture and management resources of Content Guru allow you to collect and analyse richly detailed customer profiles, allowing precise targeting and tracking of promotional activities.
- You have complete control over your Content Guru services, through a familiar web-based interface that is easy to use. You can set up a campaign and measure its effectiveness from your desktop, or even from a laptop on the move.
- Content Guru services are hosted, so you do not have to invest capital in purchasing them. You simply pay a hosting and management fee, making it easy to budget and plan your expenditure.