ASK™ – snapshot surveying
The problem
Timing is crucial when you are planning your next move. The trouble is, the more painstaking and detailed the research, the longer it takes to complete. There’s even a risk that by the time you respond to the findings of your investigations, public opinion, attitudes and expectations have moved on.
Out-of-date information leads to poor decision-making and lost opportunities. If your competitors have more current data than you do, their product offering and their messaging will be more relevant than yours, allowing them to take your market share. And if you truly fall behind, you risk frustrating your existing customers, leading to higher churn rates and lost revenues.
The storm solution
storm ASK lets you receive, monitor and analyse input from your customers in real-time. This means you can use storm for all your surveying requirements.
storm requests, collates and makes sense of the data for you. This reduces the cost of gathering regular customer feedback. It also enables you to ask people for their views more often, and in more detail, helping you to stay ahead of the curve instead of chasing the latest trend.
ASK allows you to build lasting relationships with your customers, improving your service and saving you money simultaneously.
Business impact
- Make better decisions, based on more up-to-date information.
- Capitalise on new opportunities by getting there ahead of the competition.
- Stay close to your customers and react quickly to any problems, building relationships which last.
- Cover the full range of communications channels to ensure you gather opinions from a variety of demographics.
- Get new ideas out into the marketplace faster, run pilots and determine effectiveness in minutes, not months.
- Improve the efficiency of all your business-as-usual feedback gathering processes.
Key features and functionality
- Multi-channel instant surveying on a mass scale, with options for automated voice call, SMS, email, online or via WAP.
- In-depth real-time reporting lets you see the answers coming in through different channels as your customers respond.
- Rapid provisioning of questions from a simple-to-use portal.
- Contact groups can be defined in advance or created on the spot, giving you real responsiveness and agility.
- Integration with CRM and other databases automates the flow of information from the customer to your back-end systems.
How storm ASK works
- Questions & contact groups are provisioned.
- Email or SMS sent to customer requesting feedback.
- Customer calls automated voice line, sends SMS or follows link to web-page / mobile internet site.
- storm collates & interprets responses to feed back into CRM systems.
- Real-time and historical reports show all responses submitted across different channels.
About storm
- Europe’s largest communications integration platform, delivering powerful new services from the cloud for maximum flexibility.
- Multi-channel convergence – communicate over any network, to any device.
- Real-time business agility – scale & adapt the solution on-demand.
- Total user control and management – easy-to-use browser-based interface.
- Open architecture for flexible integration – leveraging legacy systems & databases.
- Minimal up-front investment required – rapid deployment, low capex & low TCO.
To find our how storm ASK can help you gain a competitive edge, contact Content Guru on: Call +44 1344 852 350 or email our sales team