Content Guru’s suite of reseller solutions, NGware®, was on display this year at Convergence Summit South on the 3rd and 4th of October. The event, held annually at Sandown Park, Esher, serves as a gathering point for voice, mobile and data resellers, with around 100 exhibitions from companies throughout the telecommunications industry.

Cable&Wireless Worldwide, Content Guru’s network partner for the UK, exhibited NGware® at stands 9 & 10 throughout the two days, with a flurry of visitors fielded by a dedicated team of C&WW resellers. Content Guru’s Manager of Channel Partners, Jazz Bhamra, was also on hand to show the capabilities of the NGware platform through a live demonstration.

Visitors were given the opportunity to see elements of NGware®’s intelligent call routing features in action in a simulated contact centre environment, with calls instantly directed through a series of voice prompts to an on-site iPath phone, demonstrating the intuitive IVR functionality and speed of the platform. A reporting dashboard displayed a range of statistics, including the number of current agents and call duration, reacting and updating in real-time as calls were made. The platform’s flexibility was utilised to produce historical statistics such as call success rate.

NGware®’s debut at Convergence Summit South generated a great deal of interest from existing contacts as well as new potential customers, with a unique feature set that empowers the reseller to easily manage and sell NGware® services for margin-rich returns.



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October 10, 2012
Category: News