Senior Marketing Executive

Position Specification

Company Background / Culture

Content Guru is a world-leading provider of cloud communications services. It delivers a huge variety of cutting-edge solutions through its storm® platform, the world’s largest Communications Integration™ platform and Europe’s largest Cloud Contact Centre platform.

Hundreds of the largest organisations in over 60 countries across the world are powered by this technology, in sectors ranging from utilities through finance to travel, and include UK Power Networks, National Rail Enquiries and Rightmove.

As well as its clients, Content Guru also works closely with a range of partners at both commercial and technical levels, including Vodafone, Panasonic and KPN.

The company was founded in 2005 in Bracknell, UK, at the heart of Europe’s “Tech Valley”, and has offices in the US, Netherlands and Germany, with presence in Malaysia, India and Ireland. The technology powering the storm platform has been continually refined and developed since the foundation of Content Guru’s sister company, Redwood Technologies, in 1993, which has ensured that the company’s services continue to push the boundaries of communications by building on a solid underlying architecture.

Its core services are:

  • Cloud Contact Centre as-a-Service (CCaaS): Omni-channel intelligent Automated Contact Distribution (iACD®) routing logic, leveraging Mediated Interaction Matching (MIM), ensures every contact is serviced by the best available resource, regardless of device, medium, skills or personality traits. Integration with CRM systems enhances contact handling and enables mass automation of enquiries
  • Machine-to-Machine: a range of flexible APIs enables disparate systems to communicate, supporting services such as real-time telehealth monitoring through to historical energy performance
  • Payment services: multichannel, secure payment services, backed by Level 1 PCI DSS compliance.

Content Guru is accredited to the highest international standards for quality (ISO9001), data security (ISO27001), software development (TickIt), and secure card payment handling (Level 1 PCI DSS).

The company’s Directors and Co-Founders, Sean and Martin Taylor, are inspired by the work ethic of highly successful Silicon Valley organisations and select only the highest quality of candidates to continue the support and delivery of best-of-British technology on a global scale.

Company Background / Culture

Content Guru is a world-leading provider of cloud communications services. It delivers a huge variety of cutting-edge solutions through its storm® platform, the world’s largest Communications Integration™ platform and Europe’s largest Cloud Contact Centre platform.

Hundreds of the largest organisations in over 60 countries across the world are powered by this technology, in sectors ranging from utilities through finance to travel, and include UK Power Networks, National Rail Enquiries and Rightmove.

As well as its clients, Content Guru also works closely with a range of partners at both commercial and technical levels, including Vodafone, Panasonic and KPN.

The company was founded in 2005 in Bracknell, UK, at the heart of Europe’s “Tech Valley”, and has offices in the US, Netherlands and Germany, with presence in Malaysia, India and Ireland. The technology powering the storm platform has been continually refined and developed since the foundation of Content Guru’s sister company, Redwood Technologies, in 1993, which has ensured that the company’s services continue to push the boundaries of communications by building on a solid underlying architecture.

Its core services are:

  • Cloud Contact Centre as-a-Service (CCaaS): Omni-channel intelligent Automated Contact Distribution (iACD®) routing logic, leveraging Mediated Interaction Matching (MIM), ensures every contact is serviced by the best available resource, regardless of device, medium, skills or personality traits. Integration with CRM systems enhances contact handling and enables mass automation of enquiries
  • Machine-to-Machine: a range of flexible APIs enables disparate systems to communicate, supporting services such as real-time telehealth monitoring through to historical energy performance
  • Payment services: multichannel, secure payment services, backed by Level 1 PCI DSS compliance.

Content Guru is accredited to the highest international standards for quality (ISO9001), data security (ISO27001), software development (TickIt), and secure card payment handling (Level 1 PCI DSS).

The company’s Directors and Co-Founders, Sean and Martin Taylor, are inspired by the work ethic of highly successful Silicon Valley organisations and select only the highest quality of candidates to continue the support and delivery of best-of-British technology on a global scale.

Responsibilities / Accountabilities

Content Guru operates across four primary business segments:

  • UK, Ireland & India
  • Netherlands
  • Germany
  • USA

Content Guru is looking for a results-orientated, creative and highly-motivated Senior Marketing Executive to join the company’s Corporate Marketing team in its UK headquarters. The ideal candidate will bring relevant industry and/or field(especially contact centre) and business-to-business experience along with a strong drive to help a quickly developing Marketing team and highly ambitious company to succeed in a highly-competitive industry.

Content Guru is growing rapidly in multiple international markets, and the Marketing team has a vital responsibility for driving and supporting this expansion, delivering creative and distinctive campaigns, brand awareness and lead generation opportunities. From its base in the UK, the team is responsible for ensuring that the company’s messaging and brand image is strongly represented and consistent across all international markets.

2015 saw a number of triumphs for Content Guru in the industry, most notably in recognition by Gartner as the leading Challenger in the Cloud Contact Centre space, and in receipt of the Cloud Provider of the Year award at the prestigious UK IT Awards. The Marketing team is tasked with the challenge of building on and surmounting these achievements and establishing the company as an indisputable leader in its field.

The Senior Marketing Executive’s responsibilities include:

  • Campaign management: Delivering a range of compelling marketing campaigns to target a wide range desired demographics across multiple verticals worldwide; responsibilities include taking overall ownership of end-to-end campaigns, managing both team members and partners to improve brand awareness and deliver tangible sales leads.
  • Collateral production: The successful applicant will demonstrate a refined ability in planning, organising and producing creative and persuasive writing and a strong understanding of the relationship between design and copy, assuming a responsibility over effective and strategic development of new approaches to engage with the wider market, including the production of marketing materials and literature.
  • Internal and external activities: The candidate will also take a hands-on approach to events such as exhibitions, comprising both organisation and participation. The candidate will also be required to liaise directly with a variety of departments within the organisation and also interact with clients and key international partners to co-ordinate joint marketing activities and to generate effective content such as customer case studies. He or she should therefore possess solid interpersonal skills and be dynamic and proactive in all external and internal activities.

The Senior Marketing Executive must demonstrate a proven ability to comprehend and articulate technological concepts and must be able to rapidly develop a solid technical knowledge of the company’s products and platform. Content Guru differentiates from many of its competitors in that all hardware and software has been manufactured and developed in-house, built on unique open architecture, and the candidate must be able to clearly express these concepts across every aspect of his or her work.

The Senior Marketing Executive will report to the Marketing Team Leader, who has overall responsibility for co-ordinating Marketing activities. The role will also be responsible for supporting and coaching more junior members of the team and contributing to the overall success and direction of Marketing.

Main Responsibilities

  • Work closely with the Marketing Team Leader to supervise the team and the successful execution of the Marketing strategy
  • Prepare, review, deliver and co-ordinate clear internal and external communications to communicate and enhance the company’s brand image and encourage lead generation opportunities
  • Implement innovative and creative marketing campaigns to support activities across international marketplaces, establishing the brand in new markets while solidifying its presence in existing areas
  • Become responsible for a rapidly-growing brand image and act as a role model to a young, dynamic team in order to compete with major, established organisations within the industry on a global scale
  • Take ownership of a range of key collateral from internal bulletins, marketing brochures, customer case studies, video material and website updates and co-ordinate production, management and distribution of new marketing material and literature
  • Become both a dynamic and reliable member of a fast-paced team and help to continue the rapid expansion of the business through proactive engagement with a range of key stakeholders, from partners through to clients and internal colleagues
  • Ensure the continued development of Content Guru’s digital marketing presence, including management and updating of customer-facing websites through to deploying online and social strategies
  • Maintain a strong working knowledge of industry developments as well as company innovations in order to inform thought leadership materials and strengthen general Marketing collateral
  • Organise events, networking opportunities, campaigns and award entries, ensuring that the company is appropriately represented within the industry
  • Align and integrate with the Sales department with a range of targeted collateral, campaigns and presentations, in order to maximise Sales opportunities and aid the company’s growth
  • Be involved with weekly strategic meetings in order to help define and action key Marketing activities
  • Be able to confidently build positive relationships both internally and externally, helping to support partner activities and working with clients on a range of endeavours

Experience and Skills

  • At least four years of experience within the technology marketing field, preferably in telecommunications or cloud services
  • Must be able to demonstrate successful delivery and/or involvement in marketing campaigns and showcase a strong portfolio of effective marketing collateral
  • Experience in supporting a diverse team and helping to drive positive team outcomes
  • Solid knowledge of modern marketing techniques, including inbound and content marketing techniques
  • Strong management and timekeeping skills
  • Have strong educational background with a 2.1 and above, and a BBB and above at A-levels
  • Must have the relevant documentation to work in the UK on a permanent basis
  • Must be able to pass a Disclosure Scotland basic security check
  • Be hard working and ambitious
  • Excellent level of IT/Computer literacy
  • Good oral and written skills
  • Be well organised with excellent attention to detail
  • Be able to produce high-quality collateral across a range of media to stringent deadlines
  • Be prepared to travel to meetings in the UK, and occasionally abroad
  • Strong presentational skills
  • Uphold the company’s values and ethos
  • Demonstrate the ability to work effectively within an international, multicultural team

Desirables

  • General experience working in a customer-facing role
  • Management experience
  • Experience with graphic design software, such as Adobe Photoshop and Fireworks
  • HTML development skills
  • Foreign language skills – the company is currently active in the Netherlands and Germany and has international expansion ambitions
  • A keen interest in technology in general, and in software, computing and telecoms in particular
  • Previous experience working in the IT and Telecoms sector
  • Be comfortable representing the company in front of customers, partners, and suppliers
  • Ability to interact with and understand complex technological concepts and condense this information into a style appropriate for consumption by a range of audiences
  • Be comfortable working in a fast-growing company full of enthusiastic, highly intelligent colleagues

Benefits/Opportunities

  • Work with the latest technology including (amongst others) Microsoft, Oracle, Cisco, SQL Server
  • Participation in a wide range of company-wide and team-building events, ranging from curry nights through ice karting to annual attendance at the Windsor Races
  • Annual Christmas Party hosted over the weekend at a variety of four- and five- star country hotels, providing full champagne reception and dinner along with entertainment
  • Opportunity to join the company pension scheme
  • Participation in the cycle to work scheme, which enables employees to get bikes and accessories tax-free, saving on average half the cost
  • Excellent opportunities for career development and progression
  • Work with a great team of like-minded people
  • Content Guru offers a competitive salary
  • Contact Details

    To contact us about this position, please use the below methods:

    Message: *

    Your Contact Number: *

    Validation (please enter in numerical format e.g. 1 rather than one): *
    seven-3 =


    4 + seven =

    UK Contact Details

    T: +[44] (0) 1344 852 350
    F: +[44] (0) 1344 852 351
    Directions

    Benelux Contact Details

    T: +[31] (0) 88 5769 289

    USA Contact Details

    T: +[1] 408 559 3988
    F: +[1] 408 559 3977